Chocolate Audience in Mexico
Chocolate has an estimated audience of 7,940,995 people in Mexico. 60.5% are female, 39.5% are male, average age 33.1. Top regions: Distrito Federal, State of Mexico, Jalisco. Top brand affinities: Shopping and fashion, Costa Rica, Love & Sex, Valentine's Day, Game consoles.
The average Chocolate fan in Mexico is 33.1 years old, more female, and lives primarily in Distrito Federal. The audience is concentrated in Distrito Federal, State of Mexico, Jalisco. Top brand affinities include Shopping and fashion, Costa Rica, Love & Sex, with strongest over-indexing on Shopping and fashion (69.83× the country average). Demographically, the Chocolate audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Spirituality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Chocolate fans
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 33.1 |
| Estimated audience size | 7,940,995 |
Audience persona
The typical Chocolate fan in Mexico is more female, around 33.1 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Chocolate fans by region: top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Distrito Federal | ~1.5M | 1.27× |
| State of Mexico | ~1M | 1.1× |
| Jalisco | ~600K | 1.09× |
| Veracruz (state) | ~600K | 1.26× |
| Puebla | ~500K | 1.25× |
| Nuevo Leon | ~500K | 1× |
| Guanajuato | ~400K | 1.1× |
| Baja California | ~300K | 1.06× |
| Michoacan de Ocampo | ~300K | 1.12× |
| Chihuahua | ~300K | 0.96× |
| Chiapas | ~300K | 1.07× |
| Coahuila de Zaragoza | ~200K | 1.03× |
| Hidalgo | ~200K | 1.1× |
| Guerrero | ~200K | 0.98× |
| Yucatan | ~200K | 1.17× |
| Sinaloa | ~200K | 0.87× |
| Morelos | ~100K | 1.01× |
| Durango | ~100K | 0.93× |
| Aguascalientes | ~90K | 0.93× |
| Zacatecas | ~90K | 0.9× |
| Tlaxcala | ~90K | 0.95× |
| Oaxaca | ~80K | 0.37× |
| Nayarit | ~70K | 0.91× |
| Baja California Sur | ~60K | 0.9× |
| Campeche | ~60K | 0.93× |
| Colima | ~40K | 0.74× |
Top brand affinities of Chocolate fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 69.83× | Shopping |
| Costa Rica | 107.52× | Travel & Leisure |
| Love & Sex | 144.85× | Kids & Family |
| Valentine's Day | 151.62× | Kids & Family |
| Game consoles | 49.49× | Technology & Electronics |
| Exfoliation (cosmetology) | 123.96× | Beauty & Wellness |
| Catholic Church | 30.68× | Politics & Society |
| Sarcasm | 31.69× | Politics & Society |
| Mobile game | 21.7× | Games |
| Dentistry | 27.12× | Business & Career |
| Travel agency | 23.73× | Travel & Leisure |
| Freeware | 21.86× | Technology & Electronics |
| Doctor of Medicine | 22.54× | Business & Career |
| Broadcasting of sports events | 20.51× | Movies & TV |
| Breastfeeding | 19.32× | Kids & Family |
| Public administration | 20.85× | Business & Career |
| Machu Picchu | 18.98× | Travel & Leisure |
| General practitioner | 20× | Health |
| El País | 10.68× | News |
| Civil service | 20.17× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 6.92 |
| Travelling | THRILL | 6.77 |
| Mindfulness | BALANCE | 2.57 |
| Risk Appetite | THRILL | 2.54 |
| Price Sensitivity | PREMIUM | 1.65 |
| Urban Lifestyle | OPEN | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.2% |
| Brazil | 5.7% |
| Italy | 4.8% |
See Chocolate audiences in other countries
More Sweet audiences in Mexico
- Cake (4,732,777)
- Flour (3,979,246)
- Nut (fruit) (2,957,278)
- Dough (2,559,301)
- Cookie (2,539,790)
Frequently asked questions
How many fans does Chocolate have in Mexico?
Chocolate has an estimated audience of 7,940,995 people in Mexico, concentrated in Distrito Federal and State of Mexico.
What is the gender split and age of Chocolate fans?
60.5% of Chocolate fans are female, 39.5% are male, with an average age of 33.1 years.
Which brands do Chocolate fans like most?
Chocolate fans show strongest brand affinity for Shopping and fashion (69.83×), Costa Rica (107.52×), and Love & Sex (144.85×) over the country average.
Where do Chocolate fans live in Mexico?
Chocolate fans in Mexico are most concentrated in Distrito Federal (reach ~1.5M), State of Mexico (reach ~1M), and Jalisco (reach ~600K). These three regions account for the largest share of the active audience.
What other brands do Chocolate fans also like?
Beyond Chocolate itself, the audience over-indexes on Costa Rica (107.52×), Love & Sex (144.85×), Valentine's Day (151.62×), and Game consoles (49.49×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Chocolate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.