A data profile of the people who buy, follow and care about Chocolate in India — modelled from more than twelve digital signal sources. Chocolate has an estimated audience of 8,976,865 people in India.
Chocolate has an estimated audience of 8,976,865 people in India. 31.0% are female, 69.0% are male, average age 32.2. Top brand affinities: Desserts, Family, Beverages, Spas, Fast food restaurants.
Top brand affinities include Desserts, Family, Beverages, with strongest over-indexing on Desserts (3.24× the country average).
Demographically, the Chocolate audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Extroversion, Convenience Orientation.
The typical Chocolate fan in India is more male, around 32.2 years old, with strong Extroversion tendencies and a notable affinity for Desserts.
The key figures that characterise the Chocolate profile in India.
31.0% are female, 69.0% are male, average age 32.2.
| Metric | Value |
|---|---|
| Female | 31.0% |
| Male | 69.0% |
| Average age | 32.2 |
| Estimated audience size | 8,976,865 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 31% | |
| 30-39 | 19% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Chocolate audience comes from India.
| Country | Share |
|---|---|
| United States | 17.2% |
| Brazil | 5.7% |
| Italy | 4.8% |
The strongest cross-interests of the Chocolate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Desserts | Food & Beverages | 3.24× | ||
| 02 | Fast food restaurants | Food & Beverages | 2.97× | ||
| 03 | Pizza | Food & Beverages | 2.65× | ||
| 04 | Volunteering | Politics & Society | 2.24× | ||
| 05 | Sunglasses | Fashion & Accessoires | 2.16× | ||
| 06 | Drawing | Home & Garden | 2.08× | ||
| 07 | Social media marketing | Business & Career | 2.07× | ||
| 08 | Tattoos | Fashion & Accessoires | 2.06× | ||
| 09 | Spas | Beauty & Wellness | 1.98× | ||
| 10 | Cruises | Travel & Leisure | 1.98× | ||
| 11 | Toys | Games | 1.87× | ||
| 12 | Bars | Travel & Leisure | 1.86× | ||
| 13 | Comics | Literature | 1.71× | ||
| 14 | Young's | Food & Beverages | 1.65× | ||
| 15 | True Detective | Movies & TV | 1.65× | ||
| 16 | Family | Kids & Family | 1.64× | ||
| 17 | Dogs | Pets & Animals | 1.64× | ||
| 18 | Vacations | Travel & Leisure | 1.62× | ||
| 19 | Concerts | Music & Radio | 1.58× | ||
| 20 | Beverages | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.53× | |
| Convenience Orientation | PREMIUM | 1.25× | |
| Indulgence | JOY | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.72× | |
| Need for Security | CONSERVATISM | 0.73× | |
| Price Sensitivity | PREMIUM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Chocolate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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