A data profile of the people who buy, follow and care about Chocolate in Argentina — modelled from more than twelve digital signal sources. Chocolate has an estimated audience of 2,416,264 people in Argentina.
Chocolate has an estimated audience of 2,416,264 people in Argentina. 70.4% are female, 29.6% are male, average age 38.2.
Demographically, the Chocolate audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence.
The key figures that characterise the Chocolate profile in Argentina.
70.4% are female, 29.6% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 70.4% |
| Male | 29.6% |
| Average age | 38.2 |
| Estimated audience size | 2,416,264 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 19% |
of the worldwide Chocolate audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 17.2% |
| Brazil | 5.7% |
| Italy | 4.8% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.19× | |
| Indulgence | JOY | 1.19× | |
| Travelling | THRILL | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.74× | |
| Patriotism | CONSERVATISM | 0.85× | |
| Mindfulness | BALANCE | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Chocolate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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