A data profile of the people who buy, follow and care about Chocolate in Denmark — modelled from more than twelve digital signal sources. Chocolate has an estimated audience of 1,596,066 people in Denmark.
Chocolate has an estimated audience of 1,596,066 people in Denmark. 65.4% are female, 34.6% are male, average age 46.4. Top brand affinities: Toys, Desserts, Concerts, Distilled beverage, Candy.
Top brand affinities include Toys, Desserts, Concerts, with strongest over-indexing on Toys (1.66× the country average).
Demographically, the Chocolate audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Extroversion, Community Orientation.
The typical Chocolate fan in Denmark is more female, around 46.4 years old, with strong Extroversion tendencies and a notable affinity for Toys.
The key figures that characterise the Chocolate profile in Denmark.
65.4% are female, 34.6% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 46.4 |
| Estimated audience size | 1,596,066 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 25% | |
| 50+ | 39% |
of the worldwide Chocolate audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 17.2% |
| Brazil | 5.7% |
| Italy | 4.8% |
The strongest cross-interests of the Chocolate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Interflora | Shopping | 2.12× | ||
| 02 | Candy | Food & Beverages | 2.08× | ||
| 03 | Milk | Food & Beverages | 1.80× | ||
| 04 | Distilled beverage | Food & Beverages | 1.76× | ||
| 05 | Desserts | Food & Beverages | 1.73× | ||
| 06 | Intersport | Shopping | 1.69× | ||
| 07 | Toys | Games | 1.66× | ||
| 08 | Sandwich | Food & Beverages | 1.65× | ||
| 09 | Self-esteem | Health | 1.60× | ||
| 10 | Roskilde Festival | Music & Radio | 1.60× | ||
| 11 | Bakery | Food & Beverages | 1.59× | ||
| 12 | Novo Nordisk | Health | 1.56× | ||
| 13 | Hairstyle | Beauty & Wellness | 1.55× | ||
| 14 | Bars | Travel & Leisure | 1.54× | ||
| 15 | Italian cuisine | Food & Beverages | 1.54× | ||
| 16 | Concerts | Music & Radio | 1.53× | ||
| 17 | Royal Copenhagen | Home & Garden | 1.53× | ||
| 18 | Kindergarten | Kids & Family | 1.52× | ||
| 19 | Pizza | Food & Beverages | 1.52× | ||
| 20 | Sunglasses | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.39× | |
| Community Orientation | OPEN | 1.34× | |
| Indulgence | JOY | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.92× | |
| Risk Appetite | THRILL | 0.95× | |
| Individualism | JOY | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Chocolate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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