A data profile of the people who buy, follow and care about Toys in Denmark — modelled from more than twelve digital signal sources. Toys has an estimated audience of 1,602,336 people in Denmark.
Toys has an estimated audience of 1,602,336 people in Denmark. 62.0% are female, 38.0% are male, average age 45.3. Top brand affinities: Bauhaus, Google Maps, Matas (drug store), Family, Biltema.
Top brand affinities include Bauhaus, Google Maps, Matas (drug store), with strongest over-indexing on Bauhaus (1.66× the country average).
Demographically, the Toys audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Travelling, Patriotism.
The typical Toys fan in Denmark is more female, around 45.3 years old, with strong Travelling tendencies and a notable affinity for Bauhaus.
The key figures that characterise the Toys profile in Denmark.
62.0% are female, 38.0% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 45.3 |
| Estimated audience size | 1,602,336 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 36% |
of the worldwide Toys audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 19.9% |
| United Kingdom | 4.8% |
| Brazil | 4.2% |
The strongest cross-interests of the Toys audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Infant | Kids & Family | 2.07× | ||
| 02 | Motherhood | Kids & Family | 1.82× | ||
| 03 | Child | Kids & Family | 1.70× | ||
| 04 | Kvickly | Food & Beverages | 1.69× | ||
| 05 | Family | Kids & Family | 1.68× | ||
| 06 | Do it yourself (DIY) | Home & Garden | 1.67× | ||
| 07 | Bauhaus | Shopping | 1.66× | ||
| 08 | Matas (drug store) | Shopping | 1.66× | ||
| 09 | Dogs | Pets & Animals | 1.65× | ||
| 10 | Recipes | Food & Beverages | 1.61× | ||
| 11 | Camping | Travel & Leisure | 1.60× | ||
| 12 | Circle K | Shopping | 1.59× | ||
| 13 | Cosmetics | Beauty & Wellness | 1.59× | ||
| 14 | Kitchen | Home & Garden | 1.57× | ||
| 15 | Biltema | Business & Career | 1.55× | ||
| 16 | Cooking | Food & Beverages | 1.54× | ||
| 17 | Furniture | Home & Garden | 1.53× | ||
| 18 | Jewelry | Fashion & Accessoires | 1.53× | ||
| 19 | Google Maps | Internet & Social Media | 1.50× | ||
| 20 | House | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.09× | |
| Patriotism | CONSERVATISM | 1.03× | |
| Early Adopter Mentality | POWER | 0.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.72× | |
| Early Adopter Mentality | POWER | 0.85× | |
| Patriotism | CONSERVATISM | 1.03× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Toys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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