A data profile of the people who buy, follow and care about Motherhood in Denmark — modelled from more than twelve digital signal sources. Motherhood has an estimated audience of 1,542,528 people in Denmark.
Motherhood has an estimated audience of 1,542,528 people in Denmark. 68.4% are female, 31.6% are male, average age 44.7. Top brand affinities: Toys, Concerts, Self-esteem, Kindergarten, Hairstyle.
Top brand affinities include Toys, Concerts, Self-esteem, with strongest over-indexing on Toys (1.82× the country average).
Demographically, the Motherhood audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Extroversion, Community Orientation.
The typical Motherhood fan in Denmark is more female, around 44.7 years old, with strong Extroversion tendencies and a notable affinity for Toys.
The key figures that characterise the Motherhood profile in Denmark.
68.4% are female, 31.6% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 68.4% |
| Male | 31.6% |
| Average age | 44.7 |
| Estimated audience size | 1,542,528 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Motherhood audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 20.8% |
| Brazil | 5.0% |
| Japan | 4.8% |
The strongest cross-interests of the Motherhood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Child development | Business & Career | 1.89× | ||
| 02 | Self-esteem | Health | 1.83× | ||
| 03 | Self-confidence | Health | 1.83× | ||
| 04 | Toys | Games | 1.82× | ||
| 05 | Child care | Kids & Family | 1.75× | ||
| 06 | Kindergarten | Kids & Family | 1.71× | ||
| 07 | Hair coloring | Beauty & Wellness | 1.71× | ||
| 08 | Picture book | Literature | 1.67× | ||
| 09 | Sausage | Food & Beverages | 1.64× | ||
| 10 | Wedding dress | Fashion & Accessoires | 1.60× | ||
| 11 | Intersport | Shopping | 1.55× | ||
| 12 | Canada | Travel & Leisure | 1.55× | ||
| 13 | Romance novels | Literature | 1.55× | ||
| 14 | Wedding ring | Fashion & Accessoires | 1.54× | ||
| 15 | Concerts | Music & Radio | 1.52× | ||
| 16 | Sydney | Travel & Leisure | 1.52× | ||
| 17 | Hairstyle | Beauty & Wellness | 1.51× | ||
| 18 | United Nations | Politics & Society | 1.51× | ||
| 19 | Children's literature | Literature | 1.51× | ||
| 20 | Drawing | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.46× | |
| Community Orientation | OPEN | 1.37× | |
| Family Orientation | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.90× | |
| Social Media Usage | JOY | 0.94× | |
| Urban Lifestyle | OPEN | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Motherhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.