A data profile of the people who buy, follow and care about Motherhood in Belgium — modelled from more than twelve digital signal sources. Motherhood has an estimated audience of 2,570,525 people in Belgium.
Motherhood has an estimated audience of 2,570,525 people in Belgium. 70.3% are female, 29.7% are male, average age 43.1. Top brand affinities: Family, Psychology, Toys, Hair products, Desserts.
Top brand affinities include Family, Psychology, Toys, with strongest over-indexing on Family (1.6× the country average).
Demographically, the Motherhood audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Family Orientation, Mindfulness.
The typical Motherhood fan in Belgium is more female, around 43.1 years old, with strong Family Orientation tendencies and a notable affinity for Family.
The key figures that characterise the Motherhood profile in Belgium.
70.3% are female, 29.7% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 70.3% |
| Male | 29.7% |
| Average age | 43.1 |
| Estimated audience size | 2,570,525 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Motherhood audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 20.8% |
| Brazil | 5.0% |
| Japan | 4.8% |
The strongest cross-interests of the Motherhood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Romance novels | Literature | 1.92× | ||
| 02 | Wedding dress | Fashion & Accessoires | 1.86× | ||
| 03 | Weddings | Kids & Family | 1.77× | ||
| 04 | Kindergarten | Kids & Family | 1.73× | ||
| 05 | Desserts | Food & Beverages | 1.67× | ||
| 06 | Deal of the day | Shopping | 1.67× | ||
| 07 | Pizza | Food & Beverages | 1.64× | ||
| 08 | Toys | Games | 1.63× | ||
| 09 | Self care | Health | 1.62× | ||
| 10 | Volunteering | Politics & Society | 1.61× | ||
| 11 | Family | Kids & Family | 1.60× | ||
| 12 | Bracelet | Fashion & Accessoires | 1.59× | ||
| 13 | Toilet | Home & Garden | 1.59× | ||
| 14 | Dinner | Food & Beverages | 1.57× | ||
| 15 | Psychology | Business & Career | 1.56× | ||
| 16 | Lodging | Travel & Leisure | 1.56× | ||
| 17 | Hair products | Beauty & Wellness | 1.54× | ||
| 18 | Kinepolis | Movies & TV | 1.54× | ||
| 19 | HEMA | Shopping | 1.54× | ||
| 20 | Nutrient | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.36× | |
| Mindfulness | BALANCE | 1.32× | |
| Extroversion | THRILL | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.95× | |
| Sustainability | BALANCE | 0.96× | |
| Luxury Orientation | PREMIUM | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Motherhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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