A data profile of the people who buy, follow and care about Self care in Belgium — modelled from more than twelve digital signal sources. Self care has an estimated audience of 1,301,359 people in Belgium.
Self care has an estimated audience of 1,301,359 people in Belgium. 68.6% are female, 31.4% are male, average age 46.8. Top brand affinities: Kruidvat, Quality of life, Happiness, Personal development, Personal care.
Top brand affinities include Kruidvat, Quality of life, Happiness, with strongest over-indexing on Kruidvat (1.73× the country average).
Demographically, the Self care audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Travelling, Patriotism.
The typical Self care fan in Belgium is more female, around 46.8 years old, with strong Travelling tendencies and a notable affinity for Kruidvat.
The key figures that characterise the Self care profile in Belgium.
68.6% are female, 31.4% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 68.6% |
| Male | 31.4% |
| Average age | 46.8 |
| Estimated audience size | 1,301,359 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 39% |
of the worldwide Self care audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 26.3% |
| United Kingdom | 5.6% |
| India | 4.2% |
The strongest cross-interests of the Self care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Quality of life | Health | 1.89× | ||
| 02 | Personal care | Health | 1.87× | ||
| 03 | Skin | Beauty & Wellness | 1.79× | ||
| 04 | Health & wellness | Health | 1.75× | ||
| 05 | Kruidvat | Shopping | 1.73× | ||
| 06 | Personal development | Business & Career | 1.73× | ||
| 07 | Happiness | Health | 1.72× | ||
| 08 | Organic food | Food & Beverages | 1.67× | ||
| 09 | Beauty salons | Beauty & Wellness | 1.66× | ||
| 10 | Well-being | Health | 1.63× | ||
| 11 | Health care | Business & Career | 1.63× | ||
| 12 | Motherhood | Kids & Family | 1.62× | ||
| 13 | Medicine | Business & Career | 1.61× | ||
| 14 | Dresses | Fashion & Accessoires | 1.60× | ||
| 15 | Friendship | Kids & Family | 1.58× | ||
| 16 | Hair products | Beauty & Wellness | 1.56× | ||
| 17 | Spas | Beauty & Wellness | 1.54× | ||
| 18 | Woman | Kids & Family | 1.53× | ||
| 19 | Philosophy | Business & Career | 1.52× | ||
| 20 | Infant | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.37× | |
| Patriotism | CONSERVATISM | 1.35× | |
| Urban Lifestyle | OPEN | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.29× | |
| Social Media Usage | JOY | 0.86× | |
| Early Adopter Mentality | POWER | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Self care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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