A data profile of the people who buy, follow and care about Medicine in Belgium — modelled from more than twelve digital signal sources. Medicine has an estimated audience of 2,169,927 people in Belgium.
Medicine has an estimated audience of 2,169,927 people in Belgium. 63.0% are female, 37.0% are male, average age 44.7. Top brand affinities: Health care, Therapy, Pharmacy, Nursing, Grandparent.
Top brand affinities include Health care, Therapy, Pharmacy, with strongest over-indexing on Health care (1.71× the country average).
Demographically, the Medicine audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Pet Ownership, Travelling.
The typical Medicine fan in Belgium is more female, around 44.7 years old, with strong Pet Ownership tendencies and a notable affinity for Health care.
The key figures that characterise the Medicine profile in Belgium.
63.0% are female, 37.0% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 44.7 |
| Estimated audience size | 2,169,927 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 35% |
of the worldwide Medicine audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 21.1% |
| Brazil | 5.0% |
| Italy | 4.9% |
The strongest cross-interests of the Medicine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dentistry | Business & Career | 2.45× | ||
| 02 | Health care provider | Health | 2.30× | ||
| 03 | Hospital | Health | 2.07× | ||
| 04 | Alternative medicine | Business & Career | 1.94× | ||
| 05 | Grandparent | Kids & Family | 1.92× | ||
| 06 | Nursing | Business & Career | 1.91× | ||
| 07 | Physician | Business & Career | 1.86× | ||
| 08 | Pedicure | Beauty & Wellness | 1.85× | ||
| 09 | Veterinary medicine | Business & Career | 1.80× | ||
| 10 | Therapy | Health | 1.75× | ||
| 11 | Health care | Business & Career | 1.71× | ||
| 12 | Pharmacy | Business & Career | 1.70× | ||
| 13 | Sewing | Home & Garden | 1.68× | ||
| 14 | Patrick Bruel | Music & Radio | 1.68× | ||
| 15 | Neuroscience | Business & Career | 1.68× | ||
| 16 | Veterinary physician | Pets & Animals | 1.62× | ||
| 17 | Business marketing | Business & Career | 1.60× | ||
| 18 | Anti-aging cream | Beauty & Wellness | 1.56× | ||
| 19 | Flowering plant | Home & Garden | 1.55× | ||
| 20 | Tradition | Politics & Society | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.14× | |
| Travelling | THRILL | 0.81× | |
| Design Affinity | PREMIUM | 0.78× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.61× | |
| Patriotism | CONSERVATISM | 0.62× | |
| Social Media Usage | JOY | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Medicine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.