A data profile of the people who buy, follow and care about Therapy in Belgium — modelled from more than twelve digital signal sources. Therapy has an estimated audience of 1,770,901 people in Belgium.
The average Therapy fan in Belgium is 44.8 years old, more female, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, East Flanders, Flemish Brabant.
Top brand affinities include Medicine, Innovation, Alternative medicine, with strongest over-indexing on Medicine (1.75× the country average).
Demographically, the Therapy audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Individualism, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Therapy fan in Belgium is more female, around 44.8 years old, with strong Individualism tendencies and a notable affinity for Medicine.
The key figures that characterise the Therapy profile in Belgium.
56.5% are female, 43.5% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 44.8 |
| Estimated audience size | 1,770,901 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 37% |
of the worldwide Therapy audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 23.2% |
| Brazil | 5.4% |
| Japan | 4.6% |
Where the Therapy audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Antwerp | ~300K | 1.55× | |
| 02 | Limburg | ~100K | 1.44× | |
| 03 | East Flanders | ~200K | 1.34× | |
| 04 | Flemish Brabant | ~200K | 1.29× | |
| 05 | Brussels | ~200K | 1.22× | |
| 06 | West Flanders | ~200K | 1.18× | |
| 07 | Luxembourg | ~40K | 0.90× | |
| 08 | Walloon Brabant | ~40K | 0.86× | |
| 09 | Province of Namur | ~70K | 0.83× | |
| 10 | Liege | ~100K | 0.75× | |
| 11 | Hainaut | ~100K | 0.72× |
The strongest cross-interests of the Therapy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Alternative medicine | Business & Career | 2.55× | ||
| 02 | Perspiration | Health | 2.28× | ||
| 03 | Self-love | Health | 1.91× | ||
| 04 | Nail art | Beauty & Wellness | 1.91× | ||
| 05 | Tradition | Politics & Society | 1.88× | ||
| 06 | Nail polish | Beauty & Wellness | 1.80× | ||
| 07 | Medicine | Business & Career | 1.75× | ||
| 08 | Innovation | Business & Career | 1.75× | ||
| 09 | Child development | Business & Career | 1.71× | ||
| 10 | Mindfulness | Health | 1.70× | ||
| 11 | Veterinary medicine | Business & Career | 1.69× | ||
| 12 | Massage | Health | 1.68× | ||
| 13 | Charitable organization | Politics & Society | 1.61× | ||
| 14 | Pedicure | Beauty & Wellness | 1.60× | ||
| 15 | Pharmacy | Business & Career | 1.58× | ||
| 16 | Kindergarten | Kids & Family | 1.55× | ||
| 17 | Confectionery | Food & Beverages | 1.53× | ||
| 18 | Eurostar | Cars & Mobility | 1.52× | ||
| 19 | Sewing | Home & Garden | 1.52× | ||
| 20 | Candy | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.48× | |
| Mindfulness | BALANCE | 1.42× | |
| Tradition | CONSERVATISM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.93× | |
| Luxury Orientation | PREMIUM | 0.94× | |
| Healthy Lifestyle | BALANCE | 0.98× |
Therapy has an estimated audience of 1,770,901 people in Belgium, concentrated in Antwerp and East Flanders.
56.5% of Therapy fans are female, 43.5% are male, with an average age of 44.8 years.
Therapy fans show strongest brand affinity for Medicine (1.75×), Innovation (1.75×), and Alternative medicine (2.55×) over the country average.
Therapy fans in Belgium are most concentrated in Antwerp (reach ~300K), East Flanders (reach ~200K), and Flemish Brabant (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Therapy itself, the audience over-indexes on Innovation (1.75×), Alternative medicine (2.55×), Self-love (1.91×), and Massage (1.68×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Therapy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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