A data profile of the people who buy, follow and care about Confectionery in Belgium — modelled from more than twelve digital signal sources. Confectionery has an estimated audience of 1,214,359 people in Belgium.
Confectionery has an estimated audience of 1,214,359 people in Belgium. 68.9% are female, 31.1% are male, average age 42.5. Top brand affinities: DreamLand, New York City, Candy, Flower, H&M.
Top brand affinities include DreamLand, New York City, Candy, with strongest over-indexing on DreamLand (1.54× the country average).
Demographically, the Confectionery audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.
The typical Confectionery fan in Belgium is more female, around 42.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for DreamLand.
The key figures that characterise the Confectionery profile in Belgium.
68.9% are female, 31.1% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 68.9% |
| Male | 31.1% |
| Average age | 42.5 |
| Estimated audience size | 1,214,359 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Confectionery audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 13.3% |
| Japan | 11.5% |
| Brazil | 8.3% |
The strongest cross-interests of the Confectionery audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New York City | Travel & Leisure | 3.41× | ||
| 02 | Cupcake | Food & Beverages | 2.66× | ||
| 03 | Candy | Food & Beverages | 2.47× | ||
| 04 | Snack food | Food & Beverages | 1.98× | ||
| 05 | Cake | Food & Beverages | 1.86× | ||
| 06 | Pastry | Food & Beverages | 1.79× | ||
| 07 | DreamBaby | Kids & Family | 1.75× | ||
| 08 | Flower | Home & Garden | 1.73× | ||
| 09 | Fruit | Food & Beverages | 1.71× | ||
| 10 | Bakery | Food & Beverages | 1.70× | ||
| 11 | Tea | Food & Beverages | 1.65× | ||
| 12 | Italian cuisine | Food & Beverages | 1.64× | ||
| 13 | HEMA | Shopping | 1.63× | ||
| 14 | H&M | Shopping | 1.58× | ||
| 15 | Parent | Kids & Family | 1.58× | ||
| 16 | Gastronomy | Food & Beverages | 1.57× | ||
| 17 | Men's clothing | Fashion & Accessoires | 1.55× | ||
| 18 | DreamLand | Food & Beverages | 1.54× | ||
| 19 | Primark | Shopping | 1.54× | ||
| 20 | Barbecue | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.38× | |
| Sustainability | BALANCE | 1.28× | |
| Pet Ownership | JOY | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.80× | |
| Convenience Orientation | PREMIUM | 0.89× | |
| Social Media Usage | JOY | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Confectionery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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