A data profile of the people who buy, follow and care about Italian cuisine in Belgium — modelled from more than twelve digital signal sources. Italian cuisine has an estimated audience of 1,826,361 people in Belgium.
Italian cuisine has an estimated audience of 1,826,361 people in Belgium. 60.2% are female, 39.8% are male, average age 44.4. Top brand affinities: Tea, Barbecue, French cuisine, Bershka, Pizza.
Top brand affinities include Tea, Barbecue, French cuisine, with strongest over-indexing on Tea (1.61× the country average).
Demographically, the Italian cuisine audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality.
The typical Italian cuisine fan in Belgium is more female, around 44.4 years old, with strong Sustainability tendencies and a notable affinity for Tea.
The key figures that characterise the Italian cuisine profile in Belgium.
60.2% are female, 39.8% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 44.4 |
| Estimated audience size | 1,826,361 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Italian cuisine audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 16.3% |
| Italy | 9.2% |
| Japan | 8.4% |
The strongest cross-interests of the Italian cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bershka | Shopping | 2.75× | ||
| 02 | Seafood | Food & Beverages | 1.89× | ||
| 03 | Diners | Food & Beverages | 1.76× | ||
| 04 | French cuisine | Food & Beverages | 1.66× | ||
| 05 | Pizza | Food & Beverages | 1.65× | ||
| 06 | Soft drinks | Food & Beverages | 1.64× | ||
| 07 | Snack food | Food & Beverages | 1.63× | ||
| 08 | Tea | Food & Beverages | 1.61× | ||
| 09 | Juice | Food & Beverages | 1.61× | ||
| 10 | Pasta | Food & Beverages | 1.61× | ||
| 11 | Italian language | Politics & Society | 1.59× | ||
| 12 | Dinner | Food & Beverages | 1.57× | ||
| 13 | Cookie | Food & Beverages | 1.57× | ||
| 14 | Barbecue | Food & Beverages | 1.55× | ||
| 15 | Confectionery | Food & Beverages | 1.55× | ||
| 16 | Brunch | Food & Beverages | 1.55× | ||
| 17 | Lunch | Food & Beverages | 1.54× | ||
| 18 | Local food | Food & Beverages | 1.53× | ||
| 19 | Pizza Hut | Food & Beverages | 1.53× | ||
| 20 | Sandwich | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.34× | |
| Early Adopter Mentality | POWER | 1.26× | |
| Pet Ownership | JOY | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.78× | |
| Convenience Orientation | PREMIUM | 0.84× | |
| Social Media Usage | JOY | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Italian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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