A data profile of the people who buy, follow and care about Local food in Belgium — modelled from more than twelve digital signal sources. Local food has an estimated audience of 1,435,641 people in Belgium.
The average Local food fan in Belgium is 46.0 years old, more female, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, East Flanders, Antwerp.
Top brand affinities include Ryanair, DreamLand, Vegetarian cuisine, with strongest over-indexing on Ryanair (1.94× the country average).
Demographically, the Local food audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Patriotism, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Local food fan in Belgium is more female, around 46.0 years old, with strong Patriotism tendencies and a notable affinity for Ryanair.
The key figures that characterise the Local food profile in Belgium.
62.5% are female, 37.5% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 46.0 |
| Estimated audience size | 1,435,641 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 40% |
of the worldwide Local food audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 9.7% |
| Italy | 5.7% |
Where the Local food audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Walloon Brabant | ~40K | 1.13× | |
| 02 | Province of Namur | ~70K | 1.08× | |
| 03 | Liege | ~100K | 0.99× | |
| 04 | Limburg | ~70K | 0.99× | |
| 05 | West Flanders | ~100K | 0.98× | |
| 06 | Hainaut | ~100K | 0.97× | |
| 07 | Flemish Brabant | ~100K | 0.97× | |
| 08 | Brussels | ~100K | 0.97× | |
| 09 | East Flanders | ~100K | 0.95× | |
| 10 | Antwerp | ~100K | 0.93× |
The strongest cross-interests of the Local food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cookbook | Food & Beverages | 5.27× | ||
| 02 | Wine & Spirits | Food & Beverages | 5.01× | ||
| 03 | Sunday Brunch | Kids & Family | 4.67× | ||
| 04 | Spanish cuisine | Food & Beverages | 4.40× | ||
| 05 | Vegetarian cuisine | Food & Beverages | 4.35× | ||
| 06 | Natural foods | Food & Beverages | 3.97× | ||
| 07 | Foodservice | Food & Beverages | 3.87× | ||
| 08 | Fast casual restaurants | Food & Beverages | 3.77× | ||
| 09 | Mediterranean cuisine | Food & Beverages | 3.65× | ||
| 10 | Organic product | Food & Beverages | 3.43× | ||
| 11 | Culinary art | Arts & Culture | 2.59× | ||
| 12 | Healthy diet | Health | 2.54× | ||
| 13 | Organic food | Food & Beverages | 2.47× | ||
| 14 | DreamBaby | Kids & Family | 2.45× | ||
| 15 | Foodie | Food & Beverages | 2.33× | ||
| 16 | Energy | Home & Garden | 2.24× | ||
| 17 | Health & wellness | Health | 2.19× | ||
| 18 | DreamLand | Food & Beverages | 2.13× | ||
| 19 | Ryanair | Travel & Leisure | 1.94× | ||
| 20 | Grand'Place | Shopping | 1.84× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.25× | |
| Design Affinity | PREMIUM | 1.38× | |
| Early Adopter Mentality | POWER | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.54× | |
| Social Media Usage | JOY | 0.89× | |
| Travelling | THRILL | 1.01× |
Local food has an estimated audience of 1,435,641 people in Belgium, concentrated in Hainaut and East Flanders.
62.5% of Local food fans are female, 37.5% are male, with an average age of 46.0 years.
Local food fans show strongest brand affinity for Ryanair (1.94×), DreamLand (2.13×), and Vegetarian cuisine (4.35×) over the country average.
Local food fans in Belgium are most concentrated in Hainaut (reach ~100K), East Flanders (reach ~100K), and Antwerp (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Local food itself, the audience over-indexes on DreamLand (2.13×), Vegetarian cuisine (4.35×), Cookbook (5.27×), and Grand'Place (1.84×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Local food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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