A data profile of the people who buy, follow and care about Foodie in Belgium — modelled from more than twelve digital signal sources. Foodie has an estimated audience of 1,761,136 people in Belgium.
The average Foodie fan in Belgium is 45.8 years old, more female, and lives primarily in East Flanders.
The audience is concentrated in East Flanders, West Flanders, Antwerp.
Top brand affinities include Carrefour, Kitchen, Eating, with strongest over-indexing on Carrefour (1.56× the country average).
Demographically, the Foodie audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Sustainability, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Foodie fan in Belgium is more female, around 45.8 years old, with strong Sustainability tendencies and a notable affinity for Carrefour.
The key figures that characterise the Foodie profile in Belgium.
61.1% are female, 38.9% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 45.8 |
| Estimated audience size | 1,761,136 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 37% |
of the worldwide Foodie audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 19.6% |
| India | 7.6% |
| United Kingdom | 4.9% |
Where the Foodie audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Flanders | ~300K | 1.79× | |
| 02 | East Flanders | ~300K | 1.62× | |
| 03 | Antwerp | ~300K | 1.36× | |
| 04 | Limburg | ~90K | 1.15× | |
| 05 | Walloon Brabant | ~50K | 1.07× | |
| 06 | Brussels | ~100K | 1.00× | |
| 07 | Flemish Brabant | ~100K | 0.99× | |
| 08 | Luxembourg | ~40K | 0.92× | |
| 09 | Province of Namur | ~70K | 0.90× | |
| 10 | Liege | ~100K | 0.80× | |
| 11 | Hainaut | ~100K | 0.77× |
The strongest cross-interests of the Foodie audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Le Pain Quotidien | Food & Beverages | 1.82× | ||
| 02 | Dish (food) | Food & Beverages | 1.80× | ||
| 03 | Spar (retailer) | Shopping | 1.73× | ||
| 04 | Social Deal | Politics & Society | 1.72× | ||
| 05 | Jumbo (supermarket) | Shopping | 1.70× | ||
| 06 | Flour | Food & Beverages | 1.66× | ||
| 07 | Baking | Food & Beverages | 1.63× | ||
| 08 | Leonidas (chocolate maker) | Food & Beverages | 1.62× | ||
| 09 | Fast casual restaurants | Food & Beverages | 1.60× | ||
| 10 | Pâtisserie | Food & Beverages | 1.59× | ||
| 11 | Catering | Food & Beverages | 1.59× | ||
| 12 | Eating | Food & Beverages | 1.58× | ||
| 13 | Intermarché | Shopping | 1.58× | ||
| 14 | Pasta | Food & Beverages | 1.58× | ||
| 15 | Desserts | Food & Beverages | 1.57× | ||
| 16 | Carrefour | Shopping | 1.56× | ||
| 17 | Cheese | Food & Beverages | 1.54× | ||
| 18 | Kitchen | Home & Garden | 1.53× | ||
| 19 | Culinary art | Arts & Culture | 1.53× | ||
| 20 | Apéritif and digestif | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.24× | |
| Patriotism | CONSERVATISM | 1.20× | |
| Travelling | THRILL | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.35× | |
| Early Adopter Mentality | POWER | 0.83× | |
| Social Media Usage | JOY | 0.87× |
Foodie has an estimated audience of 1,761,136 people in Belgium, concentrated in East Flanders and West Flanders.
61.1% of Foodie fans are female, 38.9% are male, with an average age of 45.8 years.
Foodie fans show strongest brand affinity for Carrefour (1.56×), Kitchen (1.53×), and Eating (1.58×) over the country average.
Foodie fans in Belgium are most concentrated in East Flanders (reach ~300K), West Flanders (reach ~300K), and Antwerp (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Foodie itself, the audience over-indexes on Kitchen (1.53×), Eating (1.58×), Desserts (1.57×), and Intermarché (1.58×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Foodie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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