A data profile of the people who buy, follow and care about Carrefour in Belgium — modelled from more than twelve digital signal sources. Carrefour has an estimated audience of 5,010,347 people in Belgium.
The average Carrefour fan in Belgium is 45.7 years old, more female, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, Brussels, East Flanders.
Top brand affinities include Colruyt (supermarket), Aldi, Lidl, with strongest over-indexing on Colruyt (supermarket) (2.16× the country average).
Demographically, the Carrefour audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Pet Ownership, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Carrefour fan in Belgium is more female, around 45.7 years old, with strong Pet Ownership tendencies and a notable affinity for Colruyt (supermarket).
The key figures that characterise the Carrefour profile in Belgium.
61.2% are female, 38.8% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 45.7 |
| Estimated audience size | 5,010,347 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 37% |
Where the Carrefour audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~500K | 1.52× | |
| 02 | Antwerp | ~600K | 1.22× | |
| 03 | Flemish Brabant | ~500K | 1.19× | |
| 04 | East Flanders | ~500K | 1.00× | |
| 05 | Liege | ~400K | 0.98× | |
| 06 | West Flanders | ~400K | 0.97× | |
| 07 | Luxembourg | ~100K | 0.90× | |
| 08 | Limburg | ~200K | 0.88× | |
| 09 | Walloon Brabant | ~100K | 0.84× | |
| 10 | Hainaut | ~400K | 0.80× | |
| 11 | Province of Namur | ~200K | 0.70× |
The strongest cross-interests of the Carrefour audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hypermarket | Shopping | 3.65× | ||
| 02 | Carrefour Market | Shopping | 2.75× | ||
| 03 | CAC 40 | Business & Career | 2.51× | ||
| 04 | Carrefour Express | Shopping | 2.49× | ||
| 05 | Intermarché | Shopping | 2.40× | ||
| 06 | Colruyt (supermarket) | Food & Beverages | 2.16× | ||
| 07 | Le Pain Quotidien | Food & Beverages | 2.08× | ||
| 08 | Chain store | Shopping | 1.94× | ||
| 09 | Aldi | Shopping | 1.82× | ||
| 10 | Jumbo (supermarket) | Shopping | 1.73× | ||
| 11 | Brico | Home & Garden | 1.72× | ||
| 12 | Lidl | Shopping | 1.67× | ||
| 13 | Orange (UK) | Technology & Electronics | 1.64× | ||
| 14 | Financial services | Business & Career | 1.60× | ||
| 15 | Orange | Technology & Electronics | 1.59× | ||
| 16 | Kruidvat | Shopping | 1.58× | ||
| 17 | BNP Paribas Fortis | Business & Career | 1.58× | ||
| 18 | Door | Home & Garden | 1.55× | ||
| 19 | Insurance | Business & Career | 1.54× | ||
| 20 | Bedding | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.02× | |
| Travelling | THRILL | 0.96× | |
| Early Adopter Mentality | POWER | 0.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.43× | |
| Design Affinity | PREMIUM | 0.58× | |
| Social Media Usage | JOY | 0.74× |
Carrefour's target market in Belgium covers an estimated 5,010,347 people, concentrated in Antwerp and Brussels.
61.2% of the Carrefour audience are female, 38.8% are male, with an average age of 45.7 years.
Carrefour fans show strongest brand affinity for Colruyt (supermarket) (2.16×), Aldi (1.82×), and Lidl (1.67×) over the country average.
Carrefour fans in Belgium are most concentrated in Antwerp (reach ~600K), Brussels (reach ~500K), and East Flanders (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Carrefour itself, the audience over-indexes on Aldi (1.82×), Lidl (1.67×), Hypermarket (3.65×), and Kruidvat (1.58×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Carrefour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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