A data profile of the people who buy, follow and care about CAC 40 in Belgium — modelled from more than twelve digital signal sources. CAC 40 has an estimated audience of 1,695,151 people in Belgium.
The average CAC 40 fan in Belgium is 45.5 years old, balanced, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, Liege, Brussels.
Top brand affinities include Colruyt (supermarket), Carrefour, IKEA, with strongest over-indexing on Colruyt (supermarket) (1.66× the country average).
Demographically, the CAC 40 audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Social Media Usage, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical CAC 40 fan in Belgium is balanced, around 45.5 years old, with strong Social Media Usage tendencies and a notable affinity for Colruyt (supermarket).
The key figures that characterise the CAC 40 profile in Belgium.
48.3% are female, 51.7% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 45.5 |
| Estimated audience size | 1,695,151 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 35% |
Where the CAC 40 audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Luxembourg | ~80K | 1.88× | |
| 02 | Hainaut | ~300K | 1.82× | |
| 03 | Walloon Brabant | ~80K | 1.74× | |
| 04 | Province of Namur | ~100K | 1.31× | |
| 05 | Liege | ~200K | 1.22× | |
| 06 | Brussels | ~100K | 1.10× | |
| 07 | Flemish Brabant | ~100K | 0.69× | |
| 08 | West Flanders | ~60K | 0.44× | |
| 09 | Antwerp | ~60K | 0.35× | |
| 10 | East Flanders | ~50K | 0.28× | |
| 11 | Limburg | ~20K | 0.26× |
The strongest cross-interests of the CAC 40 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BNP Paribas Fortis | Business & Career | 2.29× | ||
| 02 | BNP Paribas | Business & Career | 2.17× | ||
| 03 | Carrefour | Shopping | 2.11× | ||
| 04 | Hypermarket | Shopping | 1.73× | ||
| 05 | Renault | Cars & Mobility | 1.71× | ||
| 06 | Financial services | Business & Career | 1.70× | ||
| 07 | Colruyt (supermarket) | Food & Beverages | 1.66× | ||
| 08 | AutoScout24 | Cars & Mobility | 1.65× | ||
| 09 | Insurance | Business & Career | 1.65× | ||
| 10 | RTBF | Movies & TV | 1.64× | ||
| 11 | Colruyt | Shopping | 1.59× | ||
| 12 | Supermarket | Shopping | 1.59× | ||
| 13 | Crelan | Business & Career | 1.58× | ||
| 14 | Belfius | Business & Career | 1.56× | ||
| 15 | IKEA | Home & Garden | 1.53× | ||
| 16 | Brico | Home & Garden | 1.53× | ||
| 17 | Hairstyle | Beauty & Wellness | 1.53× | ||
| 18 | Sunweb | Travel & Leisure | 1.53× | ||
| 19 | Discount stores | Shopping | 1.52× | ||
| 20 | Jumbo (supermarket) | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.38× | |
| Pet Ownership | JOY | 1.16× | |
| Travelling | THRILL | 0.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.52× | |
| Patriotism | CONSERVATISM | 0.65× | |
| Design Affinity | PREMIUM | 0.71× |
CAC 40 has an estimated audience of 1,695,151 people in Belgium, concentrated in Hainaut and Liege.
48.3% of CAC 40 fans are female, 51.7% are male, with an average age of 45.5 years.
CAC 40 fans show strongest brand affinity for Colruyt (supermarket) (1.66×), Carrefour (2.11×), and IKEA (1.53×) over the country average.
CAC 40 fans in Belgium are most concentrated in Hainaut (reach ~300K), Liege (reach ~200K), and Brussels (reach ~100K). These three regions account for the largest share of the active audience.
Beyond CAC 40 itself, the audience over-indexes on Carrefour (2.11×), IKEA (1.53×), AutoScout24 (1.65×), and Belfius (1.56×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for CAC 40. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.