A data profile of the people who buy, follow and care about Supermarket in Belgium — modelled from more than twelve digital signal sources. Supermarket has an estimated audience of 2,336,121 people in Belgium.
The average Supermarket fan in Belgium is 45.5 years old, more female, and lives primarily in Brussels.
The audience is concentrated in Brussels, East Flanders, Antwerp.
Top brand affinities include Colruyt (supermarket), Aldi, Lidl, with strongest over-indexing on Colruyt (supermarket) (2.91× the country average).
Demographically, the Supermarket audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Pet Ownership, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Supermarket fan in Belgium is more female, around 45.5 years old, with strong Pet Ownership tendencies and a notable affinity for Colruyt (supermarket).
The key figures that characterise the Supermarket profile in Belgium.
61.2% are female, 38.8% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 45.5 |
| Estimated audience size | 2,336,121 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Supermarket audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 15.8% |
| Brazil | 6.3% |
| United Kingdom | 5.1% |
Where the Supermarket audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~300K | 1.84× | |
| 02 | Luxembourg | ~90K | 1.51× | |
| 03 | West Flanders | ~300K | 1.33× | |
| 04 | Flemish Brabant | ~300K | 1.27× | |
| 05 | East Flanders | ~300K | 1.15× | |
| 06 | Antwerp | ~300K | 1.13× | |
| 07 | Limburg | ~90K | 0.80× | |
| 08 | Liege | ~100K | 0.67× | |
| 09 | Province of Namur | ~70K | 0.67× | |
| 10 | Walloon Brabant | ~30K | 0.42× | |
| 11 | Hainaut | ~80K | 0.31× |
The strongest cross-interests of the Supermarket audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Colruyt (supermarket) | Food & Beverages | 2.91× | ||
| 02 | Spar (retailer) | Shopping | 2.30× | ||
| 03 | Aldi | Shopping | 2.19× | ||
| 04 | Carrefour Market | Shopping | 2.06× | ||
| 05 | Albert Heijn | Shopping | 1.99× | ||
| 06 | Lidl | Shopping | 1.97× | ||
| 07 | Chain store | Shopping | 1.96× | ||
| 08 | Hypermarket | Shopping | 1.90× | ||
| 09 | Intermarché | Shopping | 1.83× | ||
| 10 | Kiabi | Fashion & Accessoires | 1.82× | ||
| 11 | HUBO | Home & Garden | 1.81× | ||
| 12 | Kruidvat | Shopping | 1.75× | ||
| 13 | La Redoute | Shopping | 1.74× | ||
| 14 | Jbc | Kids & Family | 1.72× | ||
| 15 | Carrefour | Shopping | 1.68× | ||
| 16 | C&A | Shopping | 1.66× | ||
| 17 | Dagelijkse kost | Food & Beverages | 1.63× | ||
| 18 | Bedding | Home & Garden | 1.62× | ||
| 19 | Jumbo (supermarket) | Shopping | 1.62× | ||
| 20 | Zoo | Kids & Family | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.22× | |
| Travelling | THRILL | 0.94× | |
| Social Media Usage | JOY | 0.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.37× | |
| Early Adopter Mentality | POWER | 0.52× | |
| Design Affinity | PREMIUM | 0.57× |
Supermarket has an estimated audience of 2,336,121 people in Belgium, concentrated in Brussels and East Flanders.
61.2% of Supermarket fans are female, 38.8% are male, with an average age of 45.5 years.
Supermarket fans show strongest brand affinity for Colruyt (supermarket) (2.91×), Aldi (2.19×), and Lidl (1.97×) over the country average.
Supermarket fans in Belgium are most concentrated in Brussels (reach ~300K), East Flanders (reach ~300K), and Antwerp (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Supermarket itself, the audience over-indexes on Aldi (2.19×), Lidl (1.97×), Albert Heijn (1.99×), and Kruidvat (1.75×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Supermarket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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