A data profile of the people who buy, follow and care about Colruyt (supermarket) in Belgium — modelled from more than twelve digital signal sources. Colruyt (supermarket) has an estimated audience of 8,465,760 people in Belgium.
The average Colruyt (supermarket) fan in Belgium is 46.6 years old, more female, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, East Flanders, Hainaut.
Top brand affinities include Lidl, Carrefour, Aldi, with strongest over-indexing on Lidl (2.19× the country average).
Demographically, the Colruyt (supermarket) audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Colruyt (supermarket) fan in Belgium is more female, around 46.6 years old, with strong Quality Awareness tendencies and a notable affinity for Lidl.
The key figures that characterise the Colruyt (supermarket) profile in Belgium.
63.6% are female, 36.4% are male, average age 46.6.
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 46.6 |
| Estimated audience size | 8,465,760 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 37% |
of the worldwide Colruyt (supermarket) audience comes from Belgium.
| Country | Share |
|---|---|
| Belgium | 89.1% |
| France | 6.3% |
| Netherlands | 1.7% |
Where the Colruyt (supermarket) audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Flemish Brabant | ~800K | 1.26× | |
| 02 | East Flanders | ~900K | 1.23× | |
| 03 | Antwerp | ~900K | 1.20× | |
| 04 | West Flanders | ~800K | 1.16× | |
| 05 | Hainaut | ~900K | 1.06× | |
| 06 | Liege | ~700K | 0.94× | |
| 07 | Limburg | ~300K | 0.88× | |
| 08 | Province of Namur | ~300K | 0.86× | |
| 09 | Walloon Brabant | ~200K | 0.75× | |
| 10 | Luxembourg | ~100K | 0.66× |
The strongest cross-interests of the Colruyt (supermarket) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Spar (retailer) | Shopping | 3.20× | ||
| 02 | Supermarket | Shopping | 2.91× | ||
| 03 | Jumbo (supermarket) | Shopping | 2.57× | ||
| 04 | Lidl | Shopping | 2.19× | ||
| 05 | Carrefour | Shopping | 2.16× | ||
| 06 | Hypermarket | Shopping | 2.08× | ||
| 07 | Intermarché | Shopping | 1.97× | ||
| 08 | HEMA | Shopping | 1.96× | ||
| 09 | Home Appliances | Home & Garden | 1.95× | ||
| 10 | Fnac | Shopping | 1.93× | ||
| 11 | Desserts | Food & Beverages | 1.92× | ||
| 12 | Aldi | Shopping | 1.72× | ||
| 13 | Luxembourg | Travel & Leisure | 1.67× | ||
| 14 | Brussels Airlines | Travel & Leisure | 1.62× | ||
| 15 | City of Brussels | Travel & Leisure | 1.59× | ||
| 16 | Psychology | Business & Career | 1.58× | ||
| 17 | Internet & Social Media | 1.56× | |||
| 18 | Kitchen | Home & Garden | 1.56× | ||
| 19 | Recreation | Travel & Leisure | 1.54× | ||
| 20 | Kruidvat | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.56× | |
| Convenience Orientation | PREMIUM | 1.39× | |
| Need for Security | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.80× | |
| Luxury Orientation | PREMIUM | 0.82× | |
| Early Adopter Mentality | POWER | 0.84× |
Colruyt (supermarket)'s target market in Belgium covers an estimated 8,465,760 people, concentrated in Antwerp and East Flanders.
63.6% of the Colruyt (supermarket) audience are female, 36.4% are male, with an average age of 46.6 years.
Colruyt (supermarket) fans show strongest brand affinity for Lidl (2.19×), Carrefour (2.16×), and Aldi (1.72×) over the country average.
Colruyt (supermarket) fans in Belgium are most concentrated in Antwerp (reach ~900K), East Flanders (reach ~900K), and Hainaut (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Colruyt (supermarket) itself, the audience over-indexes on Carrefour (2.16×), Aldi (1.72×), Supermarket (2.91×), and Kruidvat (1.53×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Colruyt (supermarket). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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