A data profile of the people who buy, follow and care about Recreation in Belgium — modelled from more than twelve digital signal sources. Recreation has an estimated audience of 3,064,781 people in Belgium.
The average Recreation fan in Belgium is 46.3 years old, balanced, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, Liege, Antwerp.
Top brand affinities include Colruyt (supermarket), Society, Physical exercise, with strongest over-indexing on Colruyt (supermarket) (1.54× the country average).
Demographically, the Recreation audience skews balanced with an average age of 46.3, and over-indexes on personality traits such as Urban Lifestyle, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Recreation fan in Belgium is balanced, around 46.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Colruyt (supermarket).
The key figures that characterise the Recreation profile in Belgium.
55.0% are female, 45.0% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 46.3 |
| Estimated audience size | 3,064,781 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 38% |
of the worldwide Recreation audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 26.1% |
| United Kingdom | 6.2% |
| Japan | 6.0% |
Where the Recreation audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~300K | 1.35× | |
| 02 | Liege | ~300K | 1.32× | |
| 03 | Hainaut | ~400K | 1.26× | |
| 04 | Province of Namur | ~200K | 1.08× | |
| 05 | Walloon Brabant | ~80K | 1.07× | |
| 06 | Luxembourg | ~80K | 1.03× | |
| 07 | Antwerp | ~300K | 0.93× | |
| 08 | Flemish Brabant | ~200K | 0.87× | |
| 09 | West Flanders | ~200K | 0.75× | |
| 10 | East Flanders | ~200K | 0.74× | |
| 11 | Limburg | ~100K | 0.73× |
The strongest cross-interests of the Recreation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Society | Politics & Society | 2.16× | ||
| 02 | Team sport | Sports | 2.02× | ||
| 03 | Competition | Business & Career | 1.99× | ||
| 04 | Center Parcs | Travel & Leisure | 1.85× | ||
| 05 | Lodging | Travel & Leisure | 1.81× | ||
| 06 | Holiday | Travel & Leisure | 1.66× | ||
| 07 | Walking | Sports | 1.65× | ||
| 08 | Nice | Travel & Leisure | 1.62× | ||
| 09 | French language | Politics & Society | 1.58× | ||
| 10 | Standard Liège | Sports | 1.57× | ||
| 11 | Physical exercise | Sports | 1.56× | ||
| 12 | Vacations | Travel & Leisure | 1.56× | ||
| 13 | Skill | Business & Career | 1.56× | ||
| 14 | Beaches | Travel & Leisure | 1.55× | ||
| 15 | Price | Shopping | 1.55× | ||
| 16 | Colruyt (supermarket) | Food & Beverages | 1.54× | ||
| 17 | Mathieu Van der Poel | Sports | 1.54× | ||
| 18 | Hotels | Travel & Leisure | 1.53× | ||
| 19 | Hobby | Home & Garden | 1.52× | ||
| 20 | Camping | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.25× | |
| Sustainability | BALANCE | 1.14× | |
| Travelling | THRILL | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.60× | |
| Design Affinity | PREMIUM | 0.84× | |
| Pet Ownership | JOY | 0.92× |
Recreation has an estimated audience of 3,064,781 people in Belgium, concentrated in Hainaut and Liege.
55.0% of Recreation fans are female, 45.0% are male, with an average age of 46.3 years.
Recreation fans show strongest brand affinity for Colruyt (supermarket) (1.54×), Society (2.16×), and Physical exercise (1.56×) over the country average.
Recreation fans in Belgium are most concentrated in Hainaut (reach ~400K), Liege (reach ~300K), and Antwerp (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Recreation itself, the audience over-indexes on Society (2.16×), Physical exercise (1.56×), French language (1.58×), and Hotels (1.53×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Recreation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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