Rascasse Audience Intelligence

Team sport Audience in Belgium

A data profile of the people who buy, follow and care about Team sport in Belgium — modelled from more than twelve digital signal sources. Team sport has an estimated audience of 2,184,444 people in Belgium.

#161among Topic in Belgium#20in Sports

Team sport has an estimated audience of 2,184,444 people in Belgium. Top brand affinities: Recreation, Luxembourg, Hobby, City of Brussels, Fnac.

Top brand affinities include Recreation, Luxembourg, Hobby, with strongest over-indexing on Recreation (2.02× the country average).

The typical Team sport fan in Belgium shows strong Patriotism tendencies and a notable affinity for Recreation.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Team sport profile in Belgium.

Audience size
2.2M
in Belgium
Country rank
#272
Topic in Belgium
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Team sport fans

Fig. 02

Gender split

Demographic split for Team sport audience in Belgium
MetricValue
Estimated audience size2,184,444
Fig. 04

Worldwide distribution

1.0%

of the worldwide Team sport audience comes from Belgium.

Worldwide audience distribution share by country for Team sport
CountryShare
United States26.4%
India7.5%
United Kingdom6.4%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Team sport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Team sport audience
#·InterestCategoryAffinity×
01Foot MercatoSports2.53×
02Vincent KompanySports2.36×
03Rugby leagueSports2.28×
04Mixed martial artsSports2.09×
05RecreationTravel & Leisure2.02×
06HobbyHome & Garden1.95×
07Creative CommonsTechnology & Electronics1.86×
08Royale Union Saint-GilloiseSports1.79×
09RunningSports1.77×
10FnacShopping1.72×
11PizzaFood & Beverages1.66×
12Video on demandMovies & TV1.66×
13CasinoGames1.64×
14LuxembourgTravel & Leisure1.60×
15LodgingTravel & Leisure1.59×
16Self-employmentBusiness & Career1.58×
17MotorsportCars & Mobility1.57×
18City of BrusselsTravel & Leisure1.52×
19Music videosMusic & Radio1.52×
20KinepolisMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Team sport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Team sport audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.68×
Family OrientationCONSERVATISM1.19×
Need for SecurityCONSERVATISM1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Team sport audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.50×
DIY MentalityTHRILL0.61×
Design AffinityPREMIUM0.68×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Belgium

See Team sport audiences in other countries

How to read this data

Audience size is the estimated number of people in Belgium who actively search for Team sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →