Rascasse Audience Intelligence

Sports audiences in Belgium

The strongest Sports audiences in Belgium, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

50Sports audiences ranked 21categories in Belgium 2026data year
Section 01

Top Sports audiences

The strongest Sports audiences in Belgium, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

Top Sports in Belgium — full ranking

  1. Sports6.6M
  2. Hobbies and activities5.9M
  3. Sports and outdoors5.8M
  4. Outdoor recreation5.4M
  5. Fitness and wellness5.3M
  6. Club Brugge KV5.3M
  7. Soccer4.4M
  8. Physical fitness4.2M
  9. Physical exercise4.1M
  10. Wout Van Aert3.8M
  11. RSC Anderlecht (women)3.3M
  12. FIFA World Cup3.3M
  13. Lotto Sport Italia3.2M
  14. Sporza2.6M
  15. Remco Evenepoel2.4M
  16. Basketball2.3M
  17. Golf2.3M
  18. Real Madrid C.F.2.2M
  19. UEFA Champions League2.2M
  20. Team sport2.2M
  21. Basic Fit2.1M
  22. RTBF Sport2M
  23. Training2M
  24. Swimming pool1.9M
  25. K.R.C. Genk1.8M
  26. R.S.C. Anderlecht1.8M
  27. Swimming1.7M
  28. Standard Liège1.7M
  29. Formula One1.7M
  30. Mathieu Van der Poel1.7M
  31. Walking1.6M
  32. Cycling1.5M
  33. Yoga1.4M
  34. K.A.A. Gent1.4M
  35. Cercle Brugge1.4M
  36. Tour de France1.4M
  37. FC Barcelona1.4M
  38. FIFA World Cup 20261.3M
  39. Outdoor enthusiast1.3M
  40. Weight training1.2M
  41. Premier League1.2M
  42. SK Beveren1.2M
  43. American football1.2M
  44. Tennis1.2M
  45. Skiing1.2M
  46. Royal Antwerp F.C.1.2M
  47. Ski1.2M
  48. Challenger Pro League1.1M
  49. Strength training1.1M
  50. Manchester United F.C.1.1M
Section 02

Other categories in Belgium