A data profile of the people who buy, follow and care about Skiing in Belgium — modelled from more than twelve digital signal sources. Skiing has an estimated audience of 1,185,641 people in Belgium.
Skiing has an estimated audience of 1,185,641 people in Belgium. 50.8% are female, 49.2% are male, average age 42.1. Top brand affinities: Child development, Retro style, Modern art, Danish design, Custom motorcycle.
Top brand affinities include Child development, Retro style, Modern art, with strongest over-indexing on Child development (1.9× the country average).
Demographically, the Skiing audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Travelling, Design Affinity.
The typical Skiing fan in Belgium is balanced, around 42.1 years old, with strong Travelling tendencies and a notable affinity for Child development.
The key figures that characterise the Skiing profile in Belgium.
50.8% are female, 49.2% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 42.1 |
| Estimated audience size | 1,185,641 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Skiing audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 17.2% |
| Japan | 9.2% |
| China | 6.0% |
The strongest cross-interests of the Skiing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ski mountaineering | Sports | 2.17× | ||
| 02 | Child development | Business & Career | 1.90× | ||
| 03 | Danish design | Home & Garden | 1.90× | ||
| 04 | COS | Shopping | 1.82× | ||
| 05 | Travel photography | Technology & Electronics | 1.69× | ||
| 06 | Custom motorcycle | Cars & Mobility | 1.67× | ||
| 07 | Boho-chic | Fashion & Accessoires | 1.66× | ||
| 08 | Handmade | Home & Garden | 1.64× | ||
| 09 | Ibiza | Travel & Leisure | 1.62× | ||
| 10 | Family car | Cars & Mobility | 1.62× | ||
| 11 | Made in Italy | Business & Career | 1.59× | ||
| 12 | Mountains | Travel & Leisure | 1.59× | ||
| 13 | Milan | Travel & Leisure | 1.54× | ||
| 14 | Track and field | Sports | 1.53× | ||
| 15 | Independent film | Movies & TV | 1.52× | ||
| 16 | Bass guitar | Music & Radio | 1.52× | ||
| 17 | Retro style | Fashion & Accessoires | 1.51× | ||
| 18 | Decoration | Home & Garden | 1.51× | ||
| 19 | Modern art | Arts & Culture | 1.50× | ||
| 20 | Maisons du Monde | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.28× | |
| Design Affinity | PREMIUM | 1.27× | |
| Risk Appetite | THRILL | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.86× | |
| Creativity | OPEN | 0.88× | |
| Tradition | CONSERVATISM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Skiing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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