A data profile of the people who buy, follow and care about Skiing in Austria — modelled from more than twelve digital signal sources. Skiing has an estimated audience of 1,254,979 people in Austria.
Skiing has an estimated audience of 1,254,979 people in Austria. 51.2% are female, 48.8% are male, average age 40.2. Top brand affinities: Extreme sport, Cycling, Hiking boot, TripAdvisor, Shih Tzu.
Top brand affinities include Extreme sport, Cycling, Hiking boot, with strongest over-indexing on Extreme sport (1.76× the country average).
Demographically, the Skiing audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Risk Appetite, Travelling.
The typical Skiing fan in Austria is balanced, around 40.2 years old, with strong Risk Appetite tendencies and a notable affinity for Extreme sport.
The key figures that characterise the Skiing profile in Austria.
51.2% are female, 48.8% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 40.2 |
| Estimated audience size | 1,254,979 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Skiing audience comes from Austria.
| Country | Share |
|---|---|
| United States | 17.2% |
| Japan | 9.2% |
| China | 6.0% |
The strongest cross-interests of the Skiing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shih Tzu | Pets & Animals | 1.91× | ||
| 02 | Bonsai | Home & Garden | 1.80× | ||
| 03 | Extreme sport | Sports | 1.76× | ||
| 04 | Beagle | Pets & Animals | 1.76× | ||
| 05 | Black cat | Pets & Animals | 1.74× | ||
| 06 | Siberian Husky | Pets & Animals | 1.72× | ||
| 07 | Garmin | Technology & Electronics | 1.72× | ||
| 08 | Secret Escapes | Travel & Leisure | 1.72× | ||
| 09 | Yorkshire Terrier | Pets & Animals | 1.66× | ||
| 10 | French Bulldog | Pets & Animals | 1.62× | ||
| 11 | British Shorthair | Pets & Animals | 1.62× | ||
| 12 | Maine Coon | Pets & Animals | 1.61× | ||
| 13 | Hiking boot | Fashion & Accessoires | 1.60× | ||
| 14 | Labrador Retriever | Pets & Animals | 1.60× | ||
| 15 | Thalia | Shopping | 1.60× | ||
| 16 | Bulldog | Pets & Animals | 1.59× | ||
| 17 | High school | Business & Career | 1.58× | ||
| 18 | COS | Shopping | 1.57× | ||
| 19 | TripAdvisor | Travel & Leisure | 1.55× | ||
| 20 | Cycling | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.18× | |
| Travelling | THRILL | 1.14× | |
| Patriotism | CONSERVATISM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.89× | |
| Creativity | OPEN | 0.92× | |
| Extroversion | THRILL | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Skiing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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