A data profile of the people who buy, follow and care about Basketball in Austria — modelled from more than twelve digital signal sources. Basketball has an estimated audience of 1,569,292 people in Austria.
The average Basketball fan in Austria is 37.4 years old, more male, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include KK Crvena zvezda, International Weightlifting Federation, Galatasaray S.K. (men's volleyball), with strongest over-indexing on KK Crvena zvezda (1.5× the country average).
Demographically, the Basketball audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Luxury Orientation, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 3 brand affinities and 9 regions tracked by Rascasse.
The typical Basketball fan in Austria is more male, around 37.4 years old, with strong Luxury Orientation tendencies and a notable affinity for KK Crvena zvezda.
The key figures that characterise the Basketball profile in Austria.
40.7% are female, 59.3% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 40.7% |
| Male | 59.3% |
| Average age | 37.4 |
| Estimated audience size | 1,569,292 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 16% |
of the worldwide Basketball audience comes from Austria.
| Country | Share |
|---|---|
| United States | 24.3% |
| Japan | 5.1% |
| Italy | 4.5% |
Where the Basketball audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Burgenland | ~40K | 1.11× | |
| 02 | Vienna | ~300K | 1.10× | |
| 03 | Vorarlberg | ~60K | 1.07× | |
| 04 | Lower Austria | ~200K | 1.01× | |
| 05 | Upper Austria | ~200K | 0.97× | |
| 06 | Carinthia (state) | ~80K | 0.96× | |
| 07 | Tyrol | ~100K | 0.94× | |
| 08 | Styria | ~200K | 0.91× | |
| 09 | Salzburg | ~90K | 0.90× |
The strongest cross-interests of the Basketball audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | International Weightlifting Federation | Sports | 1.59× | ||
| 02 | Galatasaray S.K. (men's volleyball) | Sports | 1.53× | ||
| 03 | KK Crvena zvezda | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.35× | |
| Travelling | THRILL | 0.93× | |
| Mindfulness | BALANCE | 0.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.72× | |
| Social Media Usage | JOY | 0.74× | |
| Patriotism | CONSERVATISM | 0.76× |
Basketball has an estimated audience of 1,569,292 people in Austria, concentrated in Vienna and Lower Austria.
40.7% of Basketball fans are female, 59.3% are male, with an average age of 37.4 years.
Basketball fans show strongest brand affinity for KK Crvena zvezda (1.5×), International Weightlifting Federation (1.59×), and Galatasaray S.K. (men's volleyball) (1.53×) over the country average.
Basketball fans in Austria are most concentrated in Vienna (reach ~300K), Lower Austria (reach ~200K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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