A data profile of the people who buy, follow and care about Alpine skiing in Austria — modelled from more than twelve digital signal sources. Alpine skiing has an estimated audience of 1,496,295 people in Austria.
The average Alpine skiing fan in Austria is 38.8 years old, balanced, and lives primarily in Styria.
The audience is concentrated in Styria, Vienna, Upper Austria.
Top brand affinities include FIS Alpine Ski World Cup, Lindsey Vonn, Marcel Hirscher, with strongest over-indexing on FIS Alpine Ski World Cup (3.28× the country average).
Demographically, the Alpine skiing audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Mindfulness, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Alpine skiing fan in Austria is balanced, around 38.8 years old, with strong Mindfulness tendencies and a notable affinity for FIS Alpine Ski World Cup.
The key figures that characterise the Alpine skiing profile in Austria.
50.4% are female, 49.6% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 38.8 |
| Estimated audience size | 1,496,295 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 19% |
of the worldwide Alpine skiing audience comes from Austria.
| Country | Share |
|---|---|
| United States | 19.7% |
| Japan | 13.4% |
| Germany | 8.9% |
Where the Alpine skiing audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Styria | ~300K | 1.50× | |
| 02 | Tyrol | ~100K | 1.22× | |
| 03 | Salzburg | ~100K | 1.09× | |
| 04 | Carinthia (state) | ~80K | 1.02× | |
| 05 | Upper Austria | ~200K | 1.00× | |
| 06 | Vorarlberg | ~50K | 0.90× | |
| 07 | Lower Austria | ~200K | 0.87× | |
| 08 | Burgenland | ~30K | 0.75× | |
| 09 | Vienna | ~200K | 0.67× |
The strongest cross-interests of the Alpine skiing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FIS Alpine Ski World Cup | Sports | 3.28× | ||
| 02 | Marcel Hirscher | Sports | 2.94× | ||
| 03 | Mikaela Shiffrin | Sports | 2.92× | ||
| 04 | Hansi Hinterseer | Music & Radio | 2.84× | ||
| 05 | Manuel Feller | Sports | 2.72× | ||
| 06 | Lindsey Vonn | Sports | 2.61× | ||
| 07 | Ski resort | Travel & Leisure | 2.08× | ||
| 08 | Winter sport | Sports | 2.07× | ||
| 09 | Ski mountaineering | Sports | 2.03× | ||
| 10 | Hiking boot | Fashion & Accessoires | 1.95× | ||
| 11 | David Alaba | Sports | 1.78× | ||
| 12 | Snowboard | Sports | 1.74× | ||
| 13 | SK Sturm Graz | Sports | 1.72× | ||
| 14 | FC Red Bull Salzburg | Sports | 1.67× | ||
| 15 | LASK Linz | Sports | 1.66× | ||
| 16 | Intersport | Shopping | 1.65× | ||
| 17 | Max Verstappen | Sports | 1.59× | ||
| 18 | Snow | Travel & Leisure | 1.58× | ||
| 19 | Storm of Love | Movies & TV | 1.55× | ||
| 20 | Felix Baumgartner | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.03× | |
| Price Sensitivity | PREMIUM | 1.13× | |
| Early Adopter Mentality | POWER | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.42× | |
| Sports Activity | POWER | 0.67× | |
| Healthy Lifestyle | BALANCE | 0.76× |
Alpine skiing has an estimated audience of 1,496,295 people in Austria, concentrated in Styria and Vienna.
50.4% of Alpine skiing fans are female, 49.6% are male, with an average age of 38.8 years.
Alpine skiing fans show strongest brand affinity for FIS Alpine Ski World Cup (3.28×), Lindsey Vonn (2.61×), and Marcel Hirscher (2.94×) over the country average.
Alpine skiing fans in Austria are most concentrated in Styria (reach ~300K), Vienna (reach ~200K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Alpine skiing itself, the audience over-indexes on Lindsey Vonn (2.61×), Marcel Hirscher (2.94×), Mikaela Shiffrin (2.92×), and SK Sturm Graz (1.72×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Alpine skiing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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