A data profile of the people who buy, follow and care about Ski resort in Austria — modelled from more than twelve digital signal sources. Ski resort has an estimated audience of 1,236,719 people in Austria.
The average Ski resort fan in Austria is 40.3 years old, balanced, and lives primarily in Tyrol.
The audience is concentrated in Tyrol, Salzburg, Vienna.
Top brand affinities include Winter sport, Hiking boot, Lindsey Vonn, with strongest over-indexing on Winter sport (2.25× the country average).
Demographically, the Ski resort audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Price Sensitivity, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Ski resort fan in Austria is balanced, around 40.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Winter sport.
The key figures that characterise the Ski resort profile in Austria.
48.8% are female, 51.2% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 40.3 |
| Estimated audience size | 1,236,719 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 21% |
of the worldwide Ski resort audience comes from Austria.
| Country | Share |
|---|---|
| United States | 23.0% |
| Japan | 11.1% |
| Germany | 6.8% |
Where the Ski resort audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tyrol | ~200K | 2.21× | |
| 02 | Salzburg | ~200K | 1.93× | |
| 03 | Carinthia (state) | ~90K | 1.41× | |
| 04 | Vorarlberg | ~40K | 0.89× | |
| 05 | Burgenland | ~20K | 0.74× | |
| 06 | Styria | ~100K | 0.65× | |
| 07 | Upper Austria | ~90K | 0.59× | |
| 08 | Lower Austria | ~100K | 0.55× | |
| 09 | Vienna | ~100K | 0.53× |
The strongest cross-interests of the Ski resort audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hiking boot | Fashion & Accessoires | 2.86× | ||
| 02 | Outdoors | Travel & Leisure | 2.54× | ||
| 03 | Backcountry skiing | Sports | 2.48× | ||
| 04 | Ski mountaineering | Sports | 2.45× | ||
| 05 | Extreme sport | Sports | 2.41× | ||
| 06 | Winter sport | Sports | 2.25× | ||
| 07 | Snowboard | Sports | 2.13× | ||
| 08 | Mikaela Shiffrin | Sports | 2.13× | ||
| 09 | Snow | Travel & Leisure | 2.10× | ||
| 10 | Lindsey Vonn | Sports | 2.02× | ||
| 11 | Outdoor enthusiast | Sports | 2.01× | ||
| 12 | Alpine skiing | Sports | 1.95× | ||
| 13 | FIS Alpine Ski World Cup | Sports | 1.89× | ||
| 14 | Travel photography | Technology & Electronics | 1.89× | ||
| 15 | Nature photography | Technology & Electronics | 1.87× | ||
| 16 | Travel Adventures | Travel & Leisure | 1.81× | ||
| 17 | Vacations | Travel & Leisure | 1.72× | ||
| 18 | Hervis | Sports | 1.65× | ||
| 19 | Wildlife | Travel & Leisure | 1.63× | ||
| 20 | Weddings | Kids & Family | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.52× | |
| Mindfulness | BALANCE | 1.39× | |
| Healthy Lifestyle | BALANCE | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.84× | |
| Social Media Usage | JOY | 0.93× | |
| Travelling | THRILL | 0.99× |
Ski resort has an estimated audience of 1,236,719 people in Austria, concentrated in Tyrol and Salzburg.
48.8% of Ski resort fans are female, 51.2% are male, with an average age of 40.3 years.
Ski resort fans show strongest brand affinity for Winter sport (2.25×), Hiking boot (2.86×), and Lindsey Vonn (2.02×) over the country average.
Ski resort fans in Austria are most concentrated in Tyrol (reach ~200K), Salzburg (reach ~200K), and Vienna (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Ski resort itself, the audience over-indexes on Hiking boot (2.86×), Lindsey Vonn (2.02×), Alpine skiing (1.95×), and Vacations (1.72×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Ski resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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