A data profile of the people who buy, follow and care about Weddings in Austria — modelled from more than twelve digital signal sources. Weddings has an estimated audience of 1,273,655 people in Austria.
The average Weddings fan in Austria is 40.6 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include D&R, Galatasaray S.K., Henna, with strongest over-indexing on D&R (7.88× the country average).
Demographically, the Weddings audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Weddings fan in Austria is more female, around 40.6 years old, with strong Travelling tendencies and a notable affinity for D&R.
The key figures that characterise the Weddings profile in Austria.
67.0% are female, 33.0% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 67.0% |
| Male | 33.0% |
| Average age | 40.6 |
| Estimated audience size | 1,273,655 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Weddings audience comes from Austria.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 6.1% |
| India | 5.3% |
Where the Weddings audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~300K | 1.28× | |
| 02 | Salzburg | ~90K | 1.03× | |
| 03 | Upper Austria | ~200K | 1.01× | |
| 04 | Lower Austria | ~200K | 1.00× | |
| 05 | Vorarlberg | ~50K | 1.00× | |
| 06 | Burgenland | ~30K | 0.98× | |
| 07 | Styria | ~200K | 0.97× | |
| 08 | Tyrol | ~80K | 0.96× | |
| 09 | Carinthia (state) | ~60K | 0.93× |
The strongest cross-interests of the Weddings audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dowry | Kids & Family | 8.25× | ||
| 02 | D&R | Technology & Electronics | 7.88× | ||
| 03 | Rossmann | Shopping | 7.46× | ||
| 04 | Milliyet | News | 6.72× | ||
| 05 | Henna | Home & Garden | 6.38× | ||
| 06 | Kazakhstan | Travel & Leisure | 6.18× | ||
| 07 | Trabzonspor | Sports | 5.46× | ||
| 08 | Fenerbahçe S.K. | Sports | 5.30× | ||
| 09 | Beşiktaş J.K. | Sports | 5.08× | ||
| 10 | Ankara | Travel & Leisure | 4.31× | ||
| 11 | Turkish language | Politics & Society | 4.00× | ||
| 12 | Bride | Kids & Family | 3.72× | ||
| 13 | Marriage | Kids & Family | 3.22× | ||
| 14 | Galatasaray S.K. | Sports | 3.15× | ||
| 15 | Istanbul | Travel & Leisure | 3.03× | ||
| 16 | Turkey | Travel & Leisure | 2.63× | ||
| 17 | Humour | Literature | 2.13× | ||
| 18 | Kitchen | Home & Garden | 2.12× | ||
| 19 | Shopping malls | Shopping | 2.04× | ||
| 20 | Jewelry | Fashion & Accessoires | 1.98× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.10× | |
| Early Adopter Mentality | POWER | 1.39× | |
| Price Sensitivity | PREMIUM | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.63× | |
| Social Media Usage | JOY | 0.71× | |
| Urban Lifestyle | OPEN | 0.90× |
Weddings has an estimated audience of 1,273,655 people in Austria, concentrated in Vienna and Lower Austria.
67.0% of Weddings fans are female, 33.0% are male, with an average age of 40.6 years.
Weddings fans show strongest brand affinity for D&R (7.88×), Galatasaray S.K. (3.15×), and Henna (6.38×) over the country average.
Weddings fans in Austria are most concentrated in Vienna (reach ~300K), Lower Austria (reach ~200K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Weddings itself, the audience over-indexes on Galatasaray S.K. (3.15×), Henna (6.38×), Rossmann (7.46×), and Marriage (3.22×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Weddings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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