A data profile of the people who buy, follow and care about Jewelry in Austria — modelled from more than twelve digital signal sources. Jewelry has an estimated audience of 2,280,113 people in Austria.
The average Jewelry fan in Austria is 41.3 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Upper Austria, Lower Austria.
Top brand affinities include Deichmann, C&A, Swarovski, with strongest over-indexing on Deichmann (1.51× the country average).
Demographically, the Jewelry audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Luxury Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Jewelry fan in Austria is more female, around 41.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Deichmann.
The key figures that characterise the Jewelry profile in Austria.
63.9% are female, 36.1% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 41.3 |
| Estimated audience size | 2,280,113 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 23% |
of the worldwide Jewelry audience comes from Austria.
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 4.8% |
| Italy | 4.7% |
Where the Jewelry audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~500K | 1.19× | |
| 02 | Salzburg | ~200K | 1.09× | |
| 03 | Vorarlberg | ~90K | 1.09× | |
| 04 | Upper Austria | ~300K | 1.04× | |
| 05 | Tyrol | ~200K | 1.02× | |
| 06 | Styria | ~300K | 1.01× | |
| 07 | Carinthia (state) | ~100K | 0.90× | |
| 08 | Lower Austria | ~300K | 0.89× | |
| 09 | Burgenland | ~50K | 0.89× |
The strongest cross-interests of the Jewelry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bonprix | Shopping | 1.72× | ||
| 02 | Ernsting's family | Shopping | 1.69× | ||
| 03 | Swarovski | Fashion & Accessoires | 1.67× | ||
| 04 | 77Onlineshop | Shopping | 1.65× | ||
| 05 | Mädchenflohmarkt | Fashion & Accessoires | 1.64× | ||
| 06 | Paul Valentine | Fashion & Accessoires | 1.64× | ||
| 07 | JustFab | Fashion & Accessoires | 1.62× | ||
| 08 | Tom Tailor | Fashion & Accessoires | 1.60× | ||
| 09 | C&A | Shopping | 1.57× | ||
| 10 | Bader Versand | Shopping | 1.57× | ||
| 11 | Gerry Weber | Shopping | 1.57× | ||
| 12 | My Name Necklace | Fashion & Accessoires | 1.56× | ||
| 13 | limango | Shopping | 1.55× | ||
| 14 | Orchidaceae | Home & Garden | 1.55× | ||
| 15 | Blouse | Fashion & Accessoires | 1.54× | ||
| 16 | Sandal | Fashion & Accessoires | 1.53× | ||
| 17 | Desigual | Fashion & Accessoires | 1.53× | ||
| 18 | Deichmann | Shopping | 1.51× | ||
| 19 | triumph | Fashion & Accessoires | 1.51× | ||
| 20 | Helix | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.11× | |
| Patriotism | CONSERVATISM | 1.06× | |
| Early Adopter Mentality | POWER | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.69× | |
| Design Affinity | PREMIUM | 0.72× | |
| Social Media Usage | JOY | 0.83× |
Jewelry has an estimated audience of 2,280,113 people in Austria, concentrated in Vienna and Upper Austria.
63.9% of Jewelry fans are female, 36.1% are male, with an average age of 41.3 years.
Jewelry fans show strongest brand affinity for Deichmann (1.51×), C&A (1.57×), and Swarovski (1.67×) over the country average.
Jewelry fans in Austria are most concentrated in Vienna (reach ~500K), Upper Austria (reach ~300K), and Lower Austria (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Jewelry itself, the audience over-indexes on C&A (1.57×), Swarovski (1.67×), Blouse (1.54×), and Bonprix (1.72×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Jewelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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