A data profile of the people who buy, follow and care about Jewelry in Netherlands — modelled from more than twelve digital signal sources. Jewelry has an estimated audience of 4,814,239 people in Netherlands.
The average Jewelry fan in Netherlands is 43.6 years old, more female, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include Etos, C&A, Children's clothing, with strongest over-indexing on Etos (1.55× the country average).
Demographically, the Jewelry audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Need for Security, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Jewelry fan in Netherlands is more female, around 43.6 years old, with strong Need for Security tendencies and a notable affinity for Etos.
The key figures that characterise the Jewelry profile in Netherlands.
68.3% are female, 31.7% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 68.3% |
| Male | 31.7% |
| Average age | 43.6 |
| Estimated audience size | 4,814,239 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Jewelry audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 4.8% |
| Italy | 4.7% |
Where the Jewelry audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~2M | 2.09× | |
| 02 | Zuid-Holland | ~1.5M | 1.37× | |
| 03 | Flevoland | ~100K | 1.10× | |
| 04 | Utrecht | ~400K | 1.02× | |
| 05 | Limburg | ~300K | 1.02× | |
| 06 | North Brabant | ~800K | 0.99× | |
| 07 | Overijssel | ~300K | 0.87× | |
| 08 | Gelderland | ~500K | 0.84× | |
| 09 | Groningen | ~100K | 0.81× | |
| 10 | Zeeland | ~80K | 0.81× | |
| 11 | Friesland | ~100K | 0.78× | |
| 12 | Drenthe | ~100K | 0.76× |
The strongest cross-interests of the Jewelry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Schattige Babykleertjes | Shopping | 1.93× | ||
| 02 | Loavies | Fashion & Accessoires | 1.87× | ||
| 03 | Omoda | Shopping | 1.79× | ||
| 04 | Bonprix | Shopping | 1.78× | ||
| 05 | Shoeby | Shopping | 1.67× | ||
| 06 | Children's clothing | Fashion & Accessoires | 1.66× | ||
| 07 | Blouse | Fashion & Accessoires | 1.63× | ||
| 08 | C&A | Shopping | 1.61× | ||
| 09 | Libelle | Pets & Animals | 1.61× | ||
| 10 | MS Mode | Fashion & Accessoires | 1.57× | ||
| 11 | Infant bodysuit | Kids & Family | 1.57× | ||
| 12 | Etos | Health | 1.55× | ||
| 13 | Earring | Fashion & Accessoires | 1.54× | ||
| 14 | Necklace | Fashion & Accessoires | 1.54× | ||
| 15 | Loods 5 | Home & Garden | 1.54× | ||
| 16 | Bershka | Shopping | 1.54× | ||
| 17 | Skirt | Fashion & Accessoires | 1.52× | ||
| 18 | WE Fashion | Fashion & Accessoires | 1.52× | ||
| 19 | ICI Paris XL | Shopping | 1.52× | ||
| 20 | Famke Janssen | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.29× | |
| Price Sensitivity | PREMIUM | 1.15× | |
| Early Adopter Mentality | POWER | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.59× | |
| Healthy Lifestyle | BALANCE | 0.82× | |
| Travelling | THRILL | 0.99× |
Jewelry has an estimated audience of 4,814,239 people in Netherlands, concentrated in North Holland and Zuid-Holland.
68.3% of Jewelry fans are female, 31.7% are male, with an average age of 43.6 years.
Jewelry fans show strongest brand affinity for Etos (1.55×), C&A (1.61×), and Children's clothing (1.66×) over the country average.
Jewelry fans in Netherlands are most concentrated in North Holland (reach ~2M), Zuid-Holland (reach ~1.5M), and North Brabant (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Jewelry itself, the audience over-indexes on C&A (1.61×), Children's clothing (1.66×), Loavies (1.87×), and Libelle (1.61×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Jewelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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