A data profile of the people who buy, follow and care about Omoda in Netherlands — modelled from more than twelve digital signal sources. Omoda has an estimated audience of 1,765,598 people in Netherlands.
The average Omoda fan in Netherlands is 43.4 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Brabant, Gelderland.
Top brand affinities include Winery, HEMA, Etos, with strongest over-indexing on Winery (10.79× the country average).
Demographically, the Omoda audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Omoda fan in Netherlands is more female, around 43.4 years old, with strong Individualism tendencies and a notable affinity for Winery.
The key figures that characterise the Omoda profile in Netherlands.
91.2% are female, 8.8% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 91.2% |
| Male | 8.8% |
| Average age | 43.4 |
| Estimated audience size | 1,765,598 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 29% | |
| 50+ | 26% |
of the worldwide Omoda audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 20.0% |
| South Africa | 9.5% |
| Spain | 9.4% |
Where the Omoda audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Brabant | ~400K | 1.59× | |
| 02 | Gelderland | ~300K | 1.34× | |
| 03 | Overijssel | ~200K | 1.21× | |
| 04 | Zuid-Holland | ~500K | 1.10× | |
| 05 | Limburg | ~100K | 1.04× | |
| 06 | Friesland | ~70K | 0.99× | |
| 07 | Drenthe | ~50K | 0.97× | |
| 08 | North Holland | ~200K | 0.63× | |
| 09 | Flevoland | ~30K | 0.59× | |
| 10 | Groningen | ~30K | 0.55× |
The strongest cross-interests of the Omoda audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Winery | Food & Beverages | 10.79× | ||
| 02 | Famke Janssen | Fashion & Accessoires | 3.70× | ||
| 03 | HEMA | Shopping | 3.08× | ||
| 04 | Libelle | Pets & Animals | 2.96× | ||
| 05 | Blouse | Fashion & Accessoires | 2.83× | ||
| 06 | Handbags | Fashion & Accessoires | 2.69× | ||
| 07 | Etos | Health | 2.61× | ||
| 08 | C&A | Shopping | 2.40× | ||
| 09 | Dresses | Fashion & Accessoires | 2.37× | ||
| 10 | Coolblue | Shopping | 2.23× | ||
| 11 | Footwear | Fashion & Accessoires | 2.10× | ||
| 12 | transavia | Travel & Leisure | 2.09× | ||
| 13 | Bol.com | Shopping | 2.06× | ||
| 14 | Discount stores | Shopping | 1.94× | ||
| 15 | Child | Kids & Family | 1.85× | ||
| 16 | Kruidvat | Shopping | 1.84× | ||
| 17 | Jumbo (supermarket) | Shopping | 1.82× | ||
| 18 | H&M | Shopping | 1.73× | ||
| 19 | Shoes | Fashion & Accessoires | 1.71× | ||
| 20 | Kwantum | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.48× | |
| Early Adopter Mentality | POWER | 1.45× | |
| Design Affinity | PREMIUM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.66× | |
| Urban Lifestyle | OPEN | 0.80× | |
| Healthy Lifestyle | BALANCE | 0.85× |
Omoda has an estimated audience of 1,765,598 people in Netherlands, concentrated in Zuid-Holland and North Brabant.
91.2% of Omoda fans are female, 8.8% are male, with an average age of 43.4 years.
Omoda fans show strongest brand affinity for Winery (10.79×), HEMA (3.08×), and Etos (2.61×) over the country average.
Omoda fans in Netherlands are most concentrated in Zuid-Holland (reach ~500K), North Brabant (reach ~400K), and Gelderland (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Omoda itself, the audience over-indexes on HEMA (3.08×), Etos (2.61×), Jumbo (supermarket) (1.82×), and Coolblue (2.23×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Omoda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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