A data profile of the people who buy, follow and care about Shoes in Netherlands — modelled from more than twelve digital signal sources. Shoes has an estimated audience of 5,927,688 people in Netherlands.
The average Shoes fan in Netherlands is 44.3 years old, more female, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include Shopping, Jumbo (supermarket), Beauty, with strongest over-indexing on Shopping (1.51× the country average).
Demographically, the Shoes audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Travelling, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Shoes fan in Netherlands is more female, around 44.3 years old, with strong Travelling tendencies and a notable affinity for Shopping.
The key figures that characterise the Shoes profile in Netherlands.
65.6% are female, 34.4% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 65.6% |
| Male | 34.4% |
| Average age | 44.3 |
| Estimated audience size | 5,927,688 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Shoes audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 5.7% |
| Italy | 4.6% |
Where the Shoes audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~2.5M | 2.06× | |
| 02 | Zuid-Holland | ~2M | 1.40× | |
| 03 | Limburg | ~500K | 1.32× | |
| 04 | Flevoland | ~200K | 1.10× | |
| 05 | North Brabant | ~1M | 1.08× | |
| 06 | Utrecht | ~400K | 0.88× | |
| 07 | Overijssel | ~400K | 0.83× | |
| 08 | Gelderland | ~600K | 0.82× | |
| 09 | Zeeland | ~100K | 0.79× | |
| 10 | Groningen | ~200K | 0.77× | |
| 11 | Friesland | ~200K | 0.71× | |
| 12 | Drenthe | ~100K | 0.71× |
The strongest cross-interests of the Shoes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Footwear | Fashion & Accessoires | 1.94× | ||
| 02 | Dresses | Fashion & Accessoires | 1.76× | ||
| 03 | Price | Shopping | 1.68× | ||
| 04 | Shopping malls | Shopping | 1.63× | ||
| 05 | Boutiques | Fashion & Accessoires | 1.61× | ||
| 06 | Jumbo (supermarket) | Shopping | 1.56× | ||
| 07 | Cosmetics | Beauty & Wellness | 1.56× | ||
| 08 | Child | Kids & Family | 1.56× | ||
| 09 | Woman | Kids & Family | 1.56× | ||
| 10 | Discount stores | Shopping | 1.56× | ||
| 11 | Jewelry | Fashion & Accessoires | 1.55× | ||
| 12 | Beauty | Beauty & Wellness | 1.54× | ||
| 13 | Current events | Arts & Culture | 1.53× | ||
| 14 | Hair products | Beauty & Wellness | 1.53× | ||
| 15 | Social media | Business & Career | 1.52× | ||
| 16 | Infant | Kids & Family | 1.52× | ||
| 17 | Shopping | Shopping | 1.51× | ||
| 18 | Internet & Social Media | 1.51× | |||
| 19 | Etos | Health | 1.51× | ||
| 20 | Luxury goods | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.16× | |
| Price Sensitivity | PREMIUM | 1.02× | |
| Urban Lifestyle | OPEN | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.68× | |
| Patriotism | CONSERVATISM | 0.75× | |
| Individualism | JOY | 0.79× |
Shoes has an estimated audience of 5,927,688 people in Netherlands, concentrated in North Holland and Zuid-Holland.
65.6% of Shoes fans are female, 34.4% are male, with an average age of 44.3 years.
Shoes fans show strongest brand affinity for Shopping (1.51×), Jumbo (supermarket) (1.56×), and Beauty (1.54×) over the country average.
Shoes fans in Netherlands are most concentrated in North Holland (reach ~2.5M), Zuid-Holland (reach ~2M), and North Brabant (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Shoes itself, the audience over-indexes on Jumbo (supermarket) (1.56×), Beauty (1.54×), Footwear (1.94×), and Current events (1.53×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Shoes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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