A data profile of the people who buy, follow and care about Footwear in Netherlands — modelled from more than twelve digital signal sources. Footwear has an estimated audience of 4,355,890 people in Netherlands.
Footwear has an estimated audience of 4,355,890 people in Netherlands. 69.2% are female, 30.8% are male, average age 44.6. Top brand affinities: Jumbo (supermarket), Shoes, WhatsApp, Kruidvat, Hornbach.
Top brand affinities include Jumbo (supermarket), Shoes, WhatsApp, with strongest over-indexing on Jumbo (supermarket) (1.74× the country average).
Demographically, the Footwear audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Extroversion, Indulgence.
The typical Footwear fan in Netherlands is more female, around 44.6 years old, with strong Extroversion tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Footwear profile in Netherlands.
69.2% are female, 30.8% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 44.6 |
| Estimated audience size | 4,355,890 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 33% |
of the worldwide Footwear audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 5.5% |
| Italy | 5.2% |
The strongest cross-interests of the Footwear audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Walking | Sports | 2.06× | ||
| 02 | Etos | Health | 1.96× | ||
| 03 | Black Friday (shopping) | Shopping | 1.95× | ||
| 04 | Shoes | Fashion & Accessoires | 1.94× | ||
| 05 | Hair products | Beauty & Wellness | 1.82× | ||
| 06 | Internet & Social Media | 1.79× | |||
| 07 | Jumbo (supermarket) | Shopping | 1.74× | ||
| 08 | TUI | Travel & Leisure | 1.69× | ||
| 09 | Happiness | Health | 1.67× | ||
| 10 | Toys | Games | 1.65× | ||
| 11 | Hornbach | Shopping | 1.64× | ||
| 12 | Belgium | Travel & Leisure | 1.64× | ||
| 13 | Kruidvat | Shopping | 1.61× | ||
| 14 | Psychology | Business & Career | 1.60× | ||
| 15 | Rabobank | Business & Career | 1.59× | ||
| 16 | Family | Kids & Family | 1.56× | ||
| 17 | Primark | Shopping | 1.55× | ||
| 18 | Aldi | Shopping | 1.54× | ||
| 19 | Kitchen | Home & Garden | 1.53× | ||
| 20 | Concerts | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.53× | |
| Indulgence | JOY | 1.37× | |
| Mindfulness | BALANCE | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.94× | |
| Spirituality | BALANCE | 0.98× | |
| DIY Mentality | THRILL | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Footwear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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