Footwear Audience in Canada
Footwear has an estimated audience of 8,688,748 people in Canada. 62.5% are female, 37.5% are male, average age 41.8. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Real property, Bad Bunny, Urban Outfitters, Foot Locker, Under Armour.
The average Footwear fan in Canada is 41.8 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Real property, Bad Bunny, Urban Outfitters, with strongest over-indexing on Real property (1.71× the country average). Demographically, the Footwear audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Footwear fans
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 41.8 |
| Estimated audience size | 8,688,748 |
Audience persona
The typical Footwear fan in Canada is more female, around 41.8 years old, with strong Quality Awareness tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,407,590 | 1.21× |
| Quebec | 1,645,140 | 0.79× |
| British Columbia | 1,475,484 | 1.13× |
| Alberta | 1,104,683 | 1.03× |
| Manitoba | 387,653 | 1.19× |
| Saskatchewan | 256,158 | 0.93× |
| Nova Scotia | 253,038 | 0.98× |
| New Brunswick | 191,109 | 0.95× |
| Newfoundland and Labrador | 126,512 | 0.96× |
| Prince Edward Island | 42,552 | 1.0× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.71× | Home & Garden |
| Bad Bunny | 1.97× | Music & Radio |
| Urban Outfitters | 2.01× | Shopping |
| Foot Locker | 1.59× | Shopping |
| Under Armour | 1.91× | Fashion & Accessoires |
| New Balance | 1.61× | Fashion & Accessoires |
| Arc'teryx | 1.53× | Fashion & Accessoires |
| Puma | 2.32× | Fashion & Accessoires |
| Michael Kors | 1.55× | Fashion & Accessoires |
| JD Sports | 1.71× | Shopping |
| The North Face | 1.68× | Fashion & Accessoires |
| Jake Paul | 2.06× | Internet & Social Media |
| Blanket | 1.58× | Home & Garden |
| Balenciaga | 1.7× | Fashion & Accessoires |
| Bored Panda | 1.54× | Internet & Social Media |
| ALDO Shoes | 1.52× | Fashion & Accessoires |
| Versace | 1.63× | Fashion & Accessoires |
| Muji | 2.35× | Home & Garden |
| Reebok | 1.59× | Fashion & Accessoires |
| Burberry | 1.53× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.32 |
| Family Orientation | CONSERVATISM | 1.24 |
| Indulgence | JOY | 1.23 |
| Sustainability | BALANCE | 1.19 |
| Design Affinity | PREMIUM | 1.14 |
| Early Adopter Mentality | POWER | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 5.5% |
| Italy | 5.2% |
See Footwear audiences in other countries
More Fashion & Accessoires audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Footwear have in Canada?
Footwear has an estimated audience of 8,688,748 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Footwear fans?
62.5% of Footwear fans are female, 37.5% are male, with an average age of 41.8 years.
Which brands do Footwear fans like most?
Footwear fans show strongest brand affinity for Real property (1.71×), Bad Bunny (1.97×), and Urban Outfitters (2.01×) over the country average.
Where do Footwear fans live in Canada?
Footwear fans in Canada are most concentrated in Ontario (reach 4,407,590), Quebec (reach 1,645,140), and British Columbia (reach 1,475,484). These three regions account for the largest share of the active audience.
What other brands do Footwear fans also like?
Beyond Footwear itself, the audience over-indexes on Bad Bunny (1.97×), Urban Outfitters (2.01×), Foot Locker (1.59×), and Under Armour (1.91×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Footwear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.