A data profile of the people who buy, follow and care about Footwear in Canada — modelled from more than twelve digital signal sources. Footwear has an estimated audience of 8,688,748 people in Canada.
The average Footwear fan in Canada is 41.8 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Real property, Bad Bunny, Urban Outfitters, with strongest over-indexing on Real property (1.71× the country average).
Demographically, the Footwear audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Quality Awareness, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Footwear fan in Canada is more female, around 41.8 years old, with strong Quality Awareness tendencies and a notable affinity for Real property.
The key figures that characterise the Footwear profile in Canada.
62.5% are female, 37.5% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 41.8 |
| Estimated audience size | 8,688,748 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Footwear audience comes from Canada.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 5.5% |
| Italy | 5.2% |
Where the Footwear audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~4.5M | 1.21× | |
| 02 | Manitoba | ~400K | 1.19× | |
| 03 | British Columbia | ~1.5M | 1.13× | |
| 04 | Alberta | ~1M | 1.03× | |
| 05 | Prince Edward Island | ~40K | 1.00× | |
| 06 | Nova Scotia | ~300K | 0.98× | |
| 07 | Newfoundland and Labrador | ~100K | 0.96× | |
| 08 | New Brunswick | ~200K | 0.95× | |
| 09 | Saskatchewan | ~300K | 0.93× | |
| 10 | Quebec | ~1.5M | 0.79× |
The strongest cross-interests of the Footwear audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Muji | Home & Garden | 2.35× | ||
| 02 | Puma | Fashion & Accessoires | 2.32× | ||
| 03 | Jake Paul | Internet & Social Media | 2.06× | ||
| 04 | Urban Outfitters | Shopping | 2.01× | ||
| 05 | Bad Bunny | Music & Radio | 1.97× | ||
| 06 | Under Armour | Fashion & Accessoires | 1.91× | ||
| 07 | Real property | Home & Garden | 1.71× | ||
| 08 | JD Sports | Shopping | 1.71× | ||
| 09 | Balenciaga | Fashion & Accessoires | 1.70× | ||
| 10 | The North Face | Fashion & Accessoires | 1.68× | ||
| 11 | Versace | Fashion & Accessoires | 1.63× | ||
| 12 | New Balance | Fashion & Accessoires | 1.61× | ||
| 13 | Foot Locker | Shopping | 1.59× | ||
| 14 | Reebok | Fashion & Accessoires | 1.59× | ||
| 15 | Blanket | Home & Garden | 1.58× | ||
| 16 | Michael Kors | Fashion & Accessoires | 1.55× | ||
| 17 | Bored Panda | Internet & Social Media | 1.54× | ||
| 18 | Arc'teryx | Fashion & Accessoires | 1.53× | ||
| 19 | Burberry | Fashion & Accessoires | 1.53× | ||
| 20 | ALDO Shoes | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.32× | |
| Family Orientation | CONSERVATISM | 1.24× | |
| Indulgence | JOY | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.90× | |
| Individualism | JOY | 0.91× | |
| Mindfulness | BALANCE | 0.93× |
Footwear has an estimated audience of 8,688,748 people in Canada, concentrated in Ontario and Quebec.
62.5% of Footwear fans are female, 37.5% are male, with an average age of 41.8 years.
Footwear fans show strongest brand affinity for Real property (1.71×), Bad Bunny (1.97×), and Urban Outfitters (2.01×) over the country average.
Footwear fans in Canada are most concentrated in Ontario (reach ~4.5M), Quebec (reach ~1.5M), and British Columbia (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Footwear itself, the audience over-indexes on Bad Bunny (1.97×), Urban Outfitters (2.01×), Foot Locker (1.59×), and Under Armour (1.91×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Footwear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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