A data profile of the people who buy, follow and care about Footwear in Mexico — modelled from more than twelve digital signal sources. Footwear has an estimated audience of 8,932,387 people in Mexico.
Footwear has an estimated audience of 8,932,387 people in Mexico. 59.2% are female, 40.8% are male, average age 33.4. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Sarcasm.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (269.42× the country average).
Demographically, the Footwear audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Footwear fan in Mexico is more female, around 33.4 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Footwear profile in Mexico.
59.2% are female, 40.8% are male, average age 33.4.
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 33.4 |
| Estimated audience size | 8,932,387 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 9% |
of the worldwide Footwear audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 5.5% |
| Italy | 5.2% |
The strongest cross-interests of the Footwear audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 528.43× | ||
| 02 | Costa Rica | Travel & Leisure | 521.65× | ||
| 03 | Shopping and fashion | Shopping | 269.42× | ||
| 04 | Exfoliation (cosmetology) | Beauty & Wellness | 173.77× | ||
| 05 | Game consoles | Technology & Electronics | 146.83× | ||
| 06 | Valentine's Day | Kids & Family | 128.47× | ||
| 07 | Catholic Church | Politics & Society | 112.62× | ||
| 08 | Sarcasm | Politics & Society | 83.39× | ||
| 09 | Travel agency | Travel & Leisure | 79.83× | ||
| 10 | Mobile game | Games | 63.40× | ||
| 11 | Broadcasting of sports events | Movies & TV | 60.58× | ||
| 12 | Banana | Food & Beverages | 55.60× | ||
| 13 | Dentistry | Business & Career | 55.60× | ||
| 14 | El País | News | 54.88× | ||
| 15 | Pilsner | Food & Beverages | 47.04× | ||
| 16 | Multi-level marketing | Business & Career | 44.90× | ||
| 17 | Love & Sex | Kids & Family | 43.38× | ||
| 18 | Sexology | Kids & Family | 39.20× | ||
| 19 | Breastfeeding | Kids & Family | 38.49× | ||
| 20 | Freeware | Technology & Electronics | 28.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 23.27× | |
| Travelling | THRILL | 20.77× | |
| Urban Lifestyle | OPEN | 3.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.94× | |
| Patriotism | CONSERVATISM | 0.95× | |
| Pet Ownership | JOY | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Footwear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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