Footwear Audience in Mexico
Footwear has an estimated audience of 8,932,387 people in Mexico. 59.2% are female, 40.8% are male, average age 33.4. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Sarcasm.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (269.42× the country average). Demographically, the Footwear audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Fashion & Accessoires · Type: Topic
Demographics of Footwear fans
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 33.4 |
| Estimated audience size | 8,932,387 |
Audience persona
The typical Footwear fan in Mexico is more female, around 33.4 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Footwear fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 269.42× | Shopping |
| Costa Rica | 521.65× | Travel & Leisure |
| Game consoles | 146.83× | Technology & Electronics |
| Catholic Church | 112.62× | Politics & Society |
| Sarcasm | 83.39× | Politics & Society |
| Travel agency | 79.83× | Travel & Leisure |
| Exfoliation (cosmetology) | 173.77× | Beauty & Wellness |
| Mobile game | 63.4× | Games |
| Valentine's Day | 128.47× | Kids & Family |
| Banana | 55.6× | Food & Beverages |
| El País | 54.88× | News |
| Dentistry | 55.6× | Business & Career |
| Broadcasting of sports events | 60.58× | Movies & TV |
| Daily Horoscope | 528.43× | Internet & Social Media |
| Sexology | 39.2× | Kids & Family |
| Breastfeeding | 38.49× | Kids & Family |
| Freeware | 28.51× | Technology & Electronics |
| Multi-level marketing | 44.9× | Business & Career |
| Love & Sex | 43.38× | Kids & Family |
| Pilsner | 47.04× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 23.27 |
| Travelling | THRILL | 20.77 |
| Urban Lifestyle | OPEN | 3.55 |
| Risk Appetite | THRILL | 2.15 |
| Price Sensitivity | PREMIUM | 1.65 |
| Mindfulness | BALANCE | 1.63 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 5.5% |
| Italy | 5.2% |
See Footwear audiences in other countries
More Fashion & Accessoires audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Footwear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.