Footwear Audience in United States

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Footwear has an estimated audience of 78,709,765 people in United States. 61.5% are female, 38.5% are male, average age 41.0. Top regions: California, Texas, New York. Top brand affinities: Staycation, UK garage, JDSU, Jesse Plemons, Nebraska Cornhuskers football.

The average Footwear fan in United States is 41.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Staycation, UK garage, JDSU, with strongest over-indexing on Staycation (2.6× the country average). Demographically, the Footwear audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Footwear fans

Demographic split for Footwear audience in United States
MetricValue
Female61.5%
Male38.5%
Average age41.0
Estimated audience size78,709,765

Audience persona

The typical Footwear fan in United States is more female, around 41.0 years old, with strong Sustainability tendencies and a notable affinity for Staycation.

Top regions in United States

Top regions ranked by reach for Footwear in United States
RegionReachAffinity
California13,217,0451.53×
Texas6,750,8141×
New York6,516,4261.48×
Florida6,486,3231.22×
New Jersey2,877,5681.44×
Pennsylvania2,672,0831.01×
Illinois2,594,1330.99×
Massachusetts2,240,3931.44×
Arizona2,188,9141.36×
Washington2,121,3951.34×
Ohio2,109,0520.87×
Georgia2,042,2280.84×
Michigan1,695,6440.82×
North Carolina1,592,8220.67×
Virginia1,576,1780.82×
Colorado1,479,8971.19×
Minnesota1,280,5601.14×
Maryland1,220,1270.9×
Oregon1,207,9371.34×
Missouri1,120,0010.88×
Indiana1,061,7410.74×
Tennessee1,015,9650.64×
Connecticut1,008,3921.28×
Utah915,6361.3×
Wisconsin865,0230.73×
South Carolina818,2980.69×
Nevada792,9201.04×
Alabama758,0660.69×
Louisiana690,1570.68×
Oklahoma687,8710.79×
Kansas611,6180.99×
Hawaii602,9701.78×
Kentucky597,3260.61×
Iowa591,8760.91×
Arkansas482,7080.74×
Idaho453,6761.15×
New Mexico442,3221.12×
Mississippi377,7610.58×
Nebraska361,9190.92×
New Hampshire348,4801.12×
Maine302,3261.07×
Rhode Island258,3221.03×
Alaska251,5271.49×
Washington, District of Columbia221,9770.94×
Delaware216,1161×
West Virginia213,6020.58×
Montana193,2510.88×
Vermont137,0670.99×
South Dakota132,0550.73×
North Dakota121,4350.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Footwear audience
BrandAffinityCategory
Staycation2.6×Home & Garden
UK garage3.78×Music & Radio
JDSU1.8×Business & Career
Jesse Plemons1.68×Movies & TV
Nebraska Cornhuskers football1.67×Sports
Noodle (Gorillaz)1.57×Music & Radio
Charlamagne Tha God3.59×Movies & TV
Jeep Wagoneer2.12×Cars & Mobility
Home staging1.91×Home & Garden
Enrique Hernández (baseball)4.6×Sports
Embroidery Library4.75×Home & Garden
Kento Yamazaki3.16×Movies & TV
Vicky Kaushal4×Movies & TV
Hayward, California3.06×Travel & Leisure
Kodiak, Alaska2.16×Travel & Leisure
Kerang1.69×Travel & Leisure
Isometric exercise2.08×Sports
Consequence (rapper)1.53×Music & Radio
Holt Renfrew3.18×Shopping
Tierra Cali1.77×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Footwear audience
TraitClusterScore
SustainabilityBALANCE1.22
ExtroversionTHRILL1.14
Luxury OrientationPREMIUM1.12
Early Adopter MentalityPOWER1.1
Design AffinityPREMIUM1.09
Price SensitivityPREMIUM1.06

Worldwide distribution

Worldwide audience distribution share by country for Footwear
CountryShare
United States18.3%
Japan5.5%
Italy5.2%

See Footwear audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Footwear have in United States?

Footwear has an estimated audience of 78,709,765 people in United States, concentrated in California and Texas.

What is the gender split and age of Footwear fans?

61.5% of Footwear fans are female, 38.5% are male, with an average age of 41.0 years.

Which brands do Footwear fans like most?

Footwear fans show strongest brand affinity for Staycation (2.6×), UK garage (3.78×), and JDSU (1.8×) over the country average.

Where do Footwear fans live in United States?

Footwear fans in United States are most concentrated in California (reach 13,217,045), Texas (reach 6,750,814), and New York (reach 6,516,426). These three regions account for the largest share of the active audience.

What other brands do Footwear fans also like?

Beyond Footwear itself, the audience over-indexes on UK garage (3.78×), JDSU (1.8×), Jesse Plemons (1.68×), and Nebraska Cornhuskers football (1.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Footwear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.