Rascasse Audience Intelligence

Footwear Audience in United States

A data profile of the people who buy, follow and care about Footwear in United States — modelled from more than twelve digital signal sources. Footwear has an estimated audience of 78,709,765 people in United States.

#120among Topic in United States#5in Fashion & Accessoires

The average Footwear fan in United States is 41.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Planet Fitness, Diaper bag, Trousers, with strongest over-indexing on Planet Fitness (1.79× the country average).

Demographically, the Footwear audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Footwear fan in United States is more female, around 41.0 years old, with strong Indulgence tendencies and a notable affinity for Planet Fitness.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Footwear profile in United States.

Audience size
78.7M
in United States
Gender
61.5%♀
38.5% male
Age
41.0
average years
Country rank
#151
Topic in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Footwear fans

61.5% are female, 38.5% are male, average age 41.0.

Fig. 02

Gender split

61.5%
Female
38.5%
Male
Demographic split for Footwear audience in United States
MetricValue
Female61.5%
Male38.5%
Average age41.0
Estimated audience size78,709,765
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Footwear audience in United States
Age bracketShare%
16-1915%
20-2919%
30-3920%
40-4922%
50+24%
Fig. 04

Worldwide distribution

18.3%

of the worldwide Footwear audience comes from United States.

Worldwide audience distribution share by country for Footwear
CountryShare
United States18.3%
Japan5.5%
Italy5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Footwear audience in United States is strongest.

Fig. 05

Top regions by affinity

Footwear fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~600K1.64×
02California~12M1.42×
03Massachusetts~2M1.35×
04New York~6M1.34×
05Oregon~1M1.32×
06Washington~2M1.31×
07Alaska~200K1.31×
08Arizona~2M1.30×
09New Jersey~2.5M1.29×
10Utah~900K1.22×
11Connecticut~900K1.18×
12Idaho~500K1.15×
13New Mexico~400K1.13×
14Colorado~1.5M1.12×
15New Hampshire~300K1.11×
16Florida~6M1.10×
17Minnesota~1M1.10×
18Maine~300K1.09×
19Vermont~100K1.07×
20Nevada~800K1.03×
21Kansas~600K1.03×
22Nebraska~400K1.03×
23Delaware~200K1.03×
24Rhode Island~300K1.02×
25Montana~200K1.02×
26Pennsylvania~2.5M0.99×
27Iowa~600K0.99×
28Texas~6.5M0.93×
29Illinois~2.5M0.93×
30Washington, District of Columbia~200K0.93×
31South Dakota~200K0.92×
32North Dakota~100K0.92×
33Missouri~1M0.89×
34Ohio~2M0.86×
35Maryland~1M0.86×
36Oklahoma~700K0.86×
37Michigan~1.5M0.83×
38Arkansas~500K0.82×
39Georgia~2M0.81×
40Virginia~1.5M0.81×
41Wisconsin~1M0.81×
42West Virginia~300K0.80×
43Indiana~1M0.77×
44Louisiana~800K0.76×
45Mississippi~500K0.76×
46Alabama~800K0.75×
47South Carolina~900K0.72×
48Kentucky~700K0.72×
49North Carolina~1.5M0.70×
50Tennessee~1M0.70×
Fig. 06

Affinity by region

Affinity by region — Footwear, United States
0.70×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Footwear audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Footwear audience
#·InterestCategoryAffinity×
01Universal StudiosMovies & TV2.57×
02Diaper bagKids & Family2.47×
03Princess PollyFashion & Accessoires2.14×
04Under ArmourFashion & Accessoires1.83×
05Planet FitnessSports1.79×
06New BalanceFashion & Accessoires1.78×
07SkirtFashion & Accessoires1.75×
08Ancient EgyptPolitics & Society1.75×
09CutleryHome & Garden1.73×
10TrousersFashion & Accessoires1.68×
11WalkingSports1.64×
12Real propertyHome & Garden1.63×
13WaterproofingHome & Garden1.61×
14Bed frameHome & Garden1.60×
15Deal of the dayShopping1.57×
16FarmhouseTravel & Leisure1.54×
17Nordstrom rackFashion & Accessoires1.51×
18ReggaetonMusic & Radio1.51×
19FacialBeauty & Wellness1.51×
20WeavingFashion & Accessoires1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Footwear audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Footwear audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.28×
Price SensitivityPREMIUM1.22×
Community OrientationOPEN1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Footwear audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.89×
TraditionCONSERVATISM0.93×
IndividualismJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Footwear have in United States?

Footwear has an estimated audience of 78,709,765 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Footwear fans?

61.5% of Footwear fans are female, 38.5% are male, with an average age of 41.0 years.

03

Which brands do Footwear fans like most?

Footwear fans show strongest brand affinity for Planet Fitness (1.79×), Diaper bag (2.47×), and Trousers (1.68×) over the country average.

04

Where do Footwear fans live in United States?

Footwear fans in United States are most concentrated in California (reach ~12M), Texas (reach ~6.5M), and New York (reach ~6M). These three regions account for the largest share of the active audience.

05

What other brands do Footwear fans also like?

Beyond Footwear itself, the audience over-indexes on Diaper bag (2.47×), Trousers (1.68×), Skirt (1.75×), and Nordstrom rack (1.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Footwear audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Footwear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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