Rascasse Audience Intelligence

Skirt Audience in United States

A data profile of the people who buy, follow and care about Skirt in United States — modelled from more than twelve digital signal sources. Skirt has an estimated audience of 33,319,799 people in United States.

#547among Topic in United States#32in Fashion & Accessoires

The average Skirt fan in United States is 41.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Dresses, Old Navy, Women's clothing, with strongest over-indexing on Dresses (2.86× the country average).

Demographically, the Skirt audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Creativity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Skirt fan in United States is more female, around 41.7 years old, with strong Creativity tendencies and a notable affinity for Dresses.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Skirt profile in United States.

Audience size
33.3M
in United States
Gender
86.4%♀
13.6% male
Age
41.7
average years
Country rank
#780
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Skirt fans

86.4% are female, 13.6% are male, average age 41.7.

Fig. 02

Gender split

86.4%
Female
13.6%
Male
Demographic split for Skirt audience in United States
MetricValue
Female86.4%
Male13.6%
Average age41.7
Estimated audience size33,319,799
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Skirt audience in United States
Age bracketShare%
16-1913%
20-2919%
30-3921%
40-4923%
50+24%
Fig. 04

Worldwide distribution

14.3%

of the worldwide Skirt audience comes from United States.

Worldwide audience distribution share by country for Skirt
CountryShare
United States14.3%
Japan7.9%
Italy4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Skirt audience in United States is strongest.

Fig. 05

Top regions by affinity

Skirt fans by region: top regions in United States
#RegionReachAffinity×
01New York~2.5M1.41×
02Georgia~1.5M1.34×
03Louisiana~600K1.32×
04California~5M1.31×
05Mississippi~300K1.26×
06New Jersey~1M1.25×
07Texas~3.5M1.24×
08Alabama~600K1.22×
09Illinois~1.5M1.21×
10Utah~400K1.17×
11Pennsylvania~1.5M1.12×
12North Carolina~1M1.12×
13Maryland~600K1.12×
14South Carolina~600K1.11×
15Virginia~900K1.10×
16Connecticut~400K1.07×
17Florida~2.5M1.05×
18Arkansas~300K1.04×
19Massachusetts~700K1.03×
20Washington, District of Columbia~100K1.03×
21Tennessee~700K1.02×
22Washington~700K1.02×
23Delaware~90K1.02×
24Michigan~900K1.01×
25Missouri~500K0.99×
26Kentucky~400K0.99×
27Indiana~600K0.96×
28Oklahoma~400K0.96×
29Arizona~600K0.95×
30Rhode Island~100K0.94×
31Minnesota~400K0.93×
32Kansas~200K0.93×
33Nebraska~200K0.93×
34Ohio~900K0.92×
35Nevada~300K0.92×
36New Mexico~200K0.92×
37South Dakota~70K0.92×
38Idaho~200K0.90×
39Oregon~300K0.89×
40Wisconsin~400K0.88×
41North Dakota~60K0.86×
42Hawaii~100K0.85×
43Iowa~200K0.84×
44Vermont~50K0.84×
45Maine~100K0.83×
46West Virginia~100K0.82×
47Montana~70K0.81×
48Alaska~60K0.81×
49Colorado~400K0.80×
50New Hampshire~100K0.80×
Fig. 06

Affinity by region

Affinity by region — Skirt, United States
0.80×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Skirt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Skirt audience
#·InterestCategoryAffinity×
01FrockFashion & Accessoires4.23×
02DressesFashion & Accessoires2.86×
03Nordstrom rackFashion & Accessoires2.62×
04GenderPolitics & Society2.42×
05Old NavyFashion & Accessoires2.36×
06Macy'sShopping2.30×
07GeneticsKids & Family2.29×
08TrousersFashion & Accessoires2.28×
09Women's clothingFashion & Accessoires2.15×
10NordstromShopping2.06×
11Men's clothingFashion & Accessoires2.03×
12Kohl'sShopping2.00×
13BoutiquesFashion & Accessoires1.88×
14FootwearFashion & Accessoires1.75×
15ChildKids & Family1.72×
16CosmeticsBeauty & Wellness1.69×
17WomanKids & Family1.68×
18Luxury goodsFashion & Accessoires1.67×
19JewelryFashion & Accessoires1.66×
20ShoesFashion & Accessoires1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Skirt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Skirt audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.64×
Luxury OrientationPREMIUM1.37×
Design AffinityPREMIUM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Skirt audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.88×
Need for SecurityCONSERVATISM0.90×
Career OrientationPOWER0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Skirt have in United States?

Skirt has an estimated audience of 33,319,799 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Skirt fans?

86.4% of Skirt fans are female, 13.6% are male, with an average age of 41.7 years.

03

Which brands do Skirt fans like most?

Skirt fans show strongest brand affinity for Dresses (2.86×), Old Navy (2.36×), and Women's clothing (2.15×) over the country average.

04

Where do Skirt fans live in United States?

Skirt fans in United States are most concentrated in California (reach ~5M), Texas (reach ~3.5M), and New York (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Skirt fans also like?

Beyond Skirt itself, the audience over-indexes on Old Navy (2.36×), Women's clothing (2.15×), Macy's (2.3×), and Child (1.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Skirt audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Skirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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