Skirt Audience in United States

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Skirt has an estimated audience of 33,319,799 people in United States. 86.4% are female, 13.6% are male, average age 41.7. Top regions: California, Texas, New York. Top brand affinities: Dresses, Old Navy, Women's clothing, Macy's, Child.

The average Skirt fan in United States is 41.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Dresses, Old Navy, Women's clothing, with strongest over-indexing on Dresses (2.86× the country average). Demographically, the Skirt audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Skirt fans

Demographic split for Skirt audience in United States
MetricValue
Female86.4%
Male13.6%
Average age41.7
Estimated audience size33,319,799

Audience persona

The typical Skirt fan in United States is more female, around 41.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Dresses.

Top regions in United States

Top regions ranked by reach for Skirt in United States
RegionReachAffinity
California4,906,9211.34×
Texas3,722,4131.3×
New York2,736,5721.47×
Florida2,425,8131.08×
Illinois1,440,1931.3×
Georgia1,430,3461.39×
Pennsylvania1,293,9031.15×
North Carolina1,158,3951.16×
New Jersey1,077,1371.27×
Ohio1,009,2130.98×
Virginia914,1611.13×
Michigan886,5931.02×
Massachusetts719,4101.1×
Tennessee705,2981.06×
Maryland690,4901.21×
Washington674,6191.01×
Arizona633,3520.93×
South Carolina583,1431.16×
Louisiana578,1781.35×
Alabama576,0951.24×
Indiana575,1600.94×
Missouri557,0231.04×
Wisconsin452,6800.9×
Minnesota446,4230.94×
Colorado430,1100.82×
Kentucky391,5570.94×
Connecticut365,4771.09×
Mississippi351,0891.28×
Utah350,2351.17×
Oregon340,3950.89×
Oklahoma335,7950.91×
Nevada287,9360.89×
Kansas286,8041.09×
Arkansas280,4411.02×
Iowa224,5400.82×
Nebraska154,9540.93×
Idaho146,8600.88×
New Mexico134,7250.81×
Hawaii114,5010.8×
Washington, District of Columbia110,7311.11×
West Virginia105,6030.68×
New Hampshire95,7350.73×
Rhode Island91,6410.86×
Delaware91,4050.99×
Maine89,7820.75×
Montana66,4330.72×
South Dakota59,0800.77×
North Dakota50,9920.74×
Alaska44,5180.62×
Vermont37,4740.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Skirt audience
BrandAffinityCategory
Dresses2.86×Fashion & Accessoires
Old Navy2.36×Fashion & Accessoires
Women's clothing2.15×Fashion & Accessoires
Macy's2.3×Shopping
Child1.72×Kids & Family
Cosmetics1.69×Beauty & Wellness
Frock4.23×Fashion & Accessoires
Nordstrom rack2.62×Fashion & Accessoires
Shoes1.63×Fashion & Accessoires
Kohl's2×Shopping
Woman1.68×Kids & Family
Jewelry1.66×Fashion & Accessoires
Luxury goods1.67×Fashion & Accessoires
Boutiques1.88×Fashion & Accessoires
Footwear1.75×Fashion & Accessoires
Trousers2.28×Fashion & Accessoires
Nordstrom2.06×Shopping
Men's clothing2.03×Fashion & Accessoires
Gender2.42×Politics & Society
Genetics2.29×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Skirt audience
TraitClusterScore
Luxury OrientationPREMIUM2.19
SustainabilityBALANCE1.6
Risk AppetiteTHRILL1.44
CreativityOPEN1.41
Design AffinityPREMIUM1.37
Price SensitivityPREMIUM1.32

Worldwide distribution

Worldwide audience distribution share by country for Skirt
CountryShare
United States14.3%
Japan7.9%
Italy4.4%

See Skirt audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Skirt have in United States?

Skirt has an estimated audience of 33,319,799 people in United States, concentrated in California and Texas.

What is the gender split and age of Skirt fans?

86.4% of Skirt fans are female, 13.6% are male, with an average age of 41.7 years.

Which brands do Skirt fans like most?

Skirt fans show strongest brand affinity for Dresses (2.86×), Old Navy (2.36×), and Women's clothing (2.15×) over the country average.

Where do Skirt fans live in United States?

Skirt fans in United States are most concentrated in California (reach 4,906,921), Texas (reach 3,722,413), and New York (reach 2,736,572). These three regions account for the largest share of the active audience.

What other brands do Skirt fans also like?

Beyond Skirt itself, the audience over-indexes on Old Navy (2.36×), Women's clothing (2.15×), Macy's (2.3×), and Child (1.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Skirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.