Rascasse Audience Intelligence

Dresses Audience in United States

A data profile of the people who buy, follow and care about Dresses in United States — modelled from more than twelve digital signal sources. Dresses has an estimated audience of 62,992,239 people in United States.

#195among Topic in United States#9in Fashion & Accessoires

The average Dresses fan in United States is 40.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Skirt, Happiness, Women's clothing, with strongest over-indexing on Skirt (2.86× the country average).

Demographically, the Dresses audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Indulgence, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dresses fan in United States is more female, around 40.4 years old, with strong Indulgence tendencies and a notable affinity for Skirt.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dresses profile in United States.

Audience size
63M
in United States
Gender
78.0%♀
22.0% male
Age
40.4
average years
Country rank
#261
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dresses fans

78.0% are female, 22.0% are male, average age 40.4.

Fig. 02

Gender split

78.0%
Female
22.0%
Male
Demographic split for Dresses audience in United States
MetricValue
Female78.0%
Male22.0%
Average age40.4
Estimated audience size62,992,239
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Dresses audience in United States
Age bracketShare%
16-1917%
20-2919%
30-3920%
40-4922%
50+23%
Fig. 04

Worldwide distribution

16.5%

of the worldwide Dresses audience comes from United States.

Worldwide audience distribution share by country for Dresses
CountryShare
United States16.5%
Japan5.1%
Italy4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dresses audience in United States is strongest.

Fig. 05

Top regions by affinity

Dresses fans by region: top regions in United States
#RegionReachAffinity×
01Utah~800K1.38×
02New York~4.5M1.32×
03New Jersey~2M1.30×
04California~9M1.27×
05Louisiana~1M1.18×
06Connecticut~700K1.18×
07Georgia~2.5M1.17×
08Texas~6.5M1.16×
09Illinois~2.5M1.15×
10Massachusetts~1.5M1.15×
11Alabama~1M1.12×
12Maryland~1M1.09×
13Michigan~2M1.08×
14Virginia~1.5M1.07×
15North Carolina~2M1.06×
16Kentucky~800K1.05×
17Pennsylvania~2M1.04×
18Mississippi~500K1.04×
19South Carolina~1M1.03×
20Florida~4.5M1.02×
21Washington~1.5M1.02×
22Arkansas~500K1.02×
23Tennessee~1.5M1.01×
24Kansas~500K1.01×
25Alaska~100K1.01×
26Indiana~1M1.00×
27Nebraska~300K1.00×
28Missouri~1M0.99×
29North Dakota~100K0.99×
30Arizona~1.5M0.98×
31Minnesota~900K0.98×
32Oklahoma~700K0.98×
33Idaho~300K0.97×
34Rhode Island~200K0.95×
35Iowa~500K0.93×
36Ohio~2M0.92×
37West Virginia~300K0.91×
38Delaware~200K0.91×
39Oregon~600K0.90×
40Wisconsin~800K0.88×
41Nevada~500K0.87×
42Washington, District of Columbia~200K0.87×
43Hawaii~200K0.86×
44South Dakota~100K0.85×
45New Hampshire~200K0.84×
46Maine~200K0.82×
47Vermont~90K0.79×
48Colorado~800K0.78×
49Montana~100K0.77×
50New Mexico~200K0.75×
Fig. 06

Affinity by region

Affinity by region — Dresses, United States
0.75×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dresses audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dresses audience
#·InterestCategoryAffinity×
01SkirtFashion & Accessoires2.86×
02Tory BurchFashion & Accessoires2.74×
03TrousersFashion & Accessoires2.14×
04Men's clothingFashion & Accessoires1.93×
05SwimsuitFashion & Accessoires1.90×
06Women's clothingFashion & Accessoires1.84×
07Nordstrom rackFashion & Accessoires1.84×
08HairstyleBeauty & Wellness1.81×
09LunchFood & Beverages1.73×
10DrawingHome & Garden1.70×
11Self careHealth1.67×
12HappinessHealth1.64×
13VacationsTravel & Leisure1.62×
14FragrancesBeauty & Wellness1.62×
15TattoosFashion & Accessoires1.60×
16SephoraShopping1.60×
17NatureHome & Garden1.52×
18SpasBeauty & Wellness1.51×
19EmailTechnology & Electronics1.50×
20BeachesTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dresses audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dresses audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.52×
ExtroversionTHRILL1.45×
Price SensitivityPREMIUM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dresses audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.66×
Risk AppetiteTHRILL0.92×
Need for SecurityCONSERVATISM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dresses have in United States?

Dresses has an estimated audience of 62,992,239 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dresses fans?

78.0% of Dresses fans are female, 22.0% are male, with an average age of 40.4 years.

03

Which brands do Dresses fans like most?

Dresses fans show strongest brand affinity for Skirt (2.86×), Happiness (1.64×), and Women's clothing (1.84×) over the country average.

04

Where do Dresses fans live in United States?

Dresses fans in United States are most concentrated in California (reach ~9M), Texas (reach ~6.5M), and New York (reach ~4.5M). These three regions account for the largest share of the active audience.

05

What other brands do Dresses fans also like?

Beyond Dresses itself, the audience over-indexes on Happiness (1.64×), Women's clothing (1.84×), Nature (1.52×), and Trousers (2.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Dresses audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dresses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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