Dresses Audience in United States

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Dresses has an estimated audience of 62,992,239 people in United States. 78.0% are female, 22.0% are male, average age 40.4. Top regions: California, Texas, New York. Top brand affinities: Elsword, Kendra Scott, Mothercare, Cam Ward, Jeep Wagoneer.

The average Dresses fan in United States is 40.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Elsword, Kendra Scott, Mothercare, with strongest over-indexing on Elsword (26.32× the country average). Demographically, the Dresses audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Extroversion, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Dresses fans

Demographic split for Dresses audience in United States
MetricValue
Female78.0%
Male22.0%
Average age40.4
Estimated audience size62,992,239

Audience persona

The typical Dresses fan in United States is more female, around 40.4 years old, with strong Extroversion tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Dresses in United States
RegionReachAffinity
California9,397,2681.36×
Texas6,425,7721.19×
New York4,906,5731.39×
Florida4,527,9421.06×
Illinois2,532,7601.21×
Georgia2,270,1361.17×
Pennsylvania2,237,9701.06×
New Jersey2,168,2741.35×
North Carolina1,973,1771.04×
Michigan1,866,5261.13×
Ohio1,830,3610.94×
Virginia1,704,1521.11×
Massachusetts1,478,8381.19×
Washington1,345,4101.06×
Arizona1,288,2271×
Tennessee1,281,2201.01×
Maryland1,196,1281.1×
Indiana1,164,5631.01×
Missouri1,001,7530.99×
Alabama983,3411.12×
South Carolina972,1881.03×
Minnesota906,2431×
Louisiana896,2651.1×
Wisconsin854,5000.9×
Colorado822,1480.83×
Utah799,6891.42×
Kentucky797,5461.01×
Connecticut752,6481.19×
Oregon672,1640.93×
Oklahoma667,9280.95×
Nevada543,2640.89×
Mississippi509,3920.98×
Kansas505,2591.02×
Iowa502,0440.97×
Arkansas500,2970.96×
Idaho307,3890.97×
Nebraska303,4870.96×
West Virginia254,0910.87×
New Mexico228,8760.72×
Hawaii223,1670.82×
New Hampshire202,9610.82×
Rhode Island186,2720.93×
Maine183,5130.81×
Washington, District of Columbia165,5400.87×
Delaware144,6770.83×
Montana132,2380.76×
North Dakota123,7480.96×
Alaska116,0410.86×
South Dakota110,3260.76×
Vermont81,8800.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dresses audience
BrandAffinityCategory
Elsword26.32×Games
Kendra Scott1.67×Fashion & Accessoires
Mothercare1.51×Kids & Family
Cam Ward1.78×Sports
Jeep Wagoneer2.4×Cars & Mobility
Iron Man (film)1.8×Movies & TV
Kento Yamazaki3.48×Movies & TV
Certified diabetes educator4.03×Business & Career
Meals on Wheels1.6×Food & Beverages
Tierra caliente2.13×Travel & Leisure
Hayward, California2.89×Travel & Leisure
Janitor1.54×Home & Garden
Roger Federer1.52×Sports
Strategic human resource planning1.73×Business & Career
Information sensitivity1.66×Technology & Electronics
JC Whitney2.98×Shopping
Sub Zero (Official)1.78×Literature
Primos Hunting3.81×Sports
Paducah, Kentucky1.62×Travel & Leisure
Takers1.6×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dresses audience
TraitClusterScore
ExtroversionTHRILL1.39
CreativityOPEN1.16
Design AffinityPREMIUM1.15
Healthy LifestyleBALANCE1.11
SustainabilityBALANCE1.09
Price SensitivityPREMIUM1.09

Worldwide distribution

Worldwide audience distribution share by country for Dresses
CountryShare
United States16.5%
Japan5.1%
Italy4.6%

See Dresses audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Dresses have in United States?

Dresses has an estimated audience of 62,992,239 people in United States, concentrated in California and Texas.

What is the gender split and age of Dresses fans?

78.0% of Dresses fans are female, 22.0% are male, with an average age of 40.4 years.

Which brands do Dresses fans like most?

Dresses fans show strongest brand affinity for Elsword (26.32×), Kendra Scott (1.67×), and Mothercare (1.51×) over the country average.

Where do Dresses fans live in United States?

Dresses fans in United States are most concentrated in California (reach 9,397,268), Texas (reach 6,425,772), and New York (reach 4,906,573). These three regions account for the largest share of the active audience.

What other brands do Dresses fans also like?

Beyond Dresses itself, the audience over-indexes on Kendra Scott (1.67×), Mothercare (1.51×), Cam Ward (1.78×), and Jeep Wagoneer (2.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dresses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.