Dresses Audience in United Kingdom
Dresses has an estimated audience of 17,270,134 people in United Kingdom. 79.3% are female, 20.7% are male, average age 43.6. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Bioderma, Purchase discount, Weddings, Expensive Taste, Luxury yacht.
The average Dresses fan in United Kingdom is 43.6 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Bioderma, Purchase discount, Weddings, with strongest over-indexing on Bioderma (13.07× the country average). Demographically, the Dresses audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Dresses fans
| Metric | Value |
|---|---|
| Female | 79.3% |
| Male | 20.7% |
| Average age | 43.6 |
| Estimated audience size | 17,270,134 |
Audience persona
The typical Dresses fan in United Kingdom is more female, around 43.6 years old, with strong Design Affinity tendencies and a notable affinity for Bioderma.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 12,952,601 | 0.99× |
| South East | 2,151,898 | 0.93× |
| Yorkshire and the Humber | 1,990,033 | 1.43× |
| Scotland | 1,703,887 | 1.1× |
| East of England | 1,273,477 | 0.81× |
| West Midlands | 1,094,866 | 1.48× |
| South West | 1,041,095 | 0.73× |
| North West | 963,857 | 0.52× |
| East Midlands | 951,910 | 0.78× |
| Wales | 899,007 | 0.91× |
| North East | 882,434 | 1.31× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bioderma | 13.07× | Beauty & Wellness |
| Purchase discount | 4.14× | Shopping |
| Weddings | 1.77× | Kids & Family |
| Expensive Taste | 2.68× | Business & Career |
| Luxury yacht | 3.26× | Travel & Leisure |
| Mango | 3.96× | Shopping |
| Boutiques | 1.54× | Fashion & Accessoires |
| Calvin Klein | 3.27× | Fashion & Accessoires |
| Love & Sex | 4.36× | Kids & Family |
| Home business | 3.29× | Business & Career |
| Handbags | 1.66× | Fashion & Accessoires |
| Skirt | 1.81× | Fashion & Accessoires |
| Longchamp | 4.27× | Fashion & Accessoires |
| Ryanair | 1.52× | Travel & Leisure |
| Volunteering | 1.62× | Politics & Society |
| TK Maxx | 1.53× | Shopping |
| Urban Outfitters | 2.18× | Shopping |
| Christmas Gift | 3.4× | Kids & Family |
| Real property | 2× | Home & Garden |
| Smyths Toys Superstores | 3.4× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.34 |
| Indulgence | JOY | 1.32 |
| Creativity | OPEN | 1.22 |
| Luxury Orientation | PREMIUM | 1.2 |
| Price Sensitivity | PREMIUM | 1.16 |
| DIY Mentality | THRILL | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.5% |
| Japan | 5.1% |
| Italy | 4.6% |
See Dresses audiences in other countries
More Fashion & Accessoires audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Dresses have in United Kingdom?
Dresses has an estimated audience of 17,270,134 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Dresses fans?
79.3% of Dresses fans are female, 20.7% are male, with an average age of 43.6 years.
Which brands do Dresses fans like most?
Dresses fans show strongest brand affinity for Bioderma (13.07×), Purchase discount (4.14×), and Weddings (1.77×) over the country average.
Where do Dresses fans live in United Kingdom?
Dresses fans in United Kingdom are most concentrated in England (reach 12,952,601), South East (reach 2,151,898), and Yorkshire and the Humber (reach 1,990,033). These three regions account for the largest share of the active audience.
What other brands do Dresses fans also like?
Beyond Dresses itself, the audience over-indexes on Purchase discount (4.14×), Weddings (1.77×), Expensive Taste (2.68×), and Luxury yacht (3.26×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Dresses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.