A data profile of the people who buy, follow and care about Dresses in United Kingdom — modelled from more than twelve digital signal sources. Dresses has an estimated audience of 17,270,134 people in United Kingdom.
The average Dresses fan in United Kingdom is 43.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Volunteering, Boutiques, Handbags, with strongest over-indexing on Volunteering (2.08× the country average).
Demographically, the Dresses audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Creativity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Dresses fan in United Kingdom is more female, around 43.6 years old, with strong Creativity tendencies and a notable affinity for Volunteering.
The key figures that characterise the Dresses profile in United Kingdom.
79.3% are female, 20.7% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 79.3% |
| Male | 20.7% |
| Average age | 43.6 |
| Estimated audience size | 17,270,134 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Dresses audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 16.5% |
| Japan | 5.1% |
| Italy | 4.6% |
Where the Dresses audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~1M | 1.48× | |
| 02 | Yorkshire and the Humber | ~2M | 1.43× | |
| 03 | North East | ~900K | 1.31× | |
| 04 | Scotland | ~1.5M | 1.10× | |
| 05 | England | ~13M | 0.99× | |
| 06 | South East | ~2M | 0.93× | |
| 07 | Wales | ~900K | 0.91× | |
| 08 | East of England | ~1.5M | 0.81× | |
| 09 | East Midlands | ~1M | 0.79× | |
| 10 | South West | ~1M | 0.74× | |
| 11 | North West | ~1M | 0.53× |
The strongest cross-interests of the Dresses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flower bouquet | Home & Garden | 2.12× | ||
| 02 | Volunteering | Politics & Society | 2.08× | ||
| 03 | Cyber Monday | Shopping | 1.83× | ||
| 04 | Wedding dress | Fashion & Accessoires | 1.81× | ||
| 05 | Handbags | Fashion & Accessoires | 1.78× | ||
| 06 | Trivago | Travel & Leisure | 1.76× | ||
| 07 | Confectionery | Food & Beverages | 1.70× | ||
| 08 | TK Maxx | Shopping | 1.65× | ||
| 09 | Sewing | Home & Garden | 1.64× | ||
| 10 | Ryanair | Travel & Leisure | 1.63× | ||
| 11 | Philanthropy | Arts & Culture | 1.63× | ||
| 12 | H&M | Shopping | 1.59× | ||
| 13 | First-time buyer | Shopping | 1.59× | ||
| 14 | Sunglasses | Fashion & Accessoires | 1.59× | ||
| 15 | Boutiques | Fashion & Accessoires | 1.55× | ||
| 16 | Skin care | Beauty & Wellness | 1.55× | ||
| 17 | Genetics | Kids & Family | 1.55× | ||
| 18 | Etsy | Fashion & Accessoires | 1.55× | ||
| 19 | Hair care | Beauty & Wellness | 1.53× | ||
| 20 | Primark | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.38× | |
| Price Sensitivity | PREMIUM | 1.32× | |
| Design Affinity | PREMIUM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.79× | |
| Risk Appetite | THRILL | 0.93× | |
| Spirituality | BALANCE | 0.94× |
Dresses has an estimated audience of 17,270,134 people in United Kingdom, concentrated in England and South East.
79.3% of Dresses fans are female, 20.7% are male, with an average age of 43.6 years.
Dresses fans show strongest brand affinity for Volunteering (2.08×), Boutiques (1.55×), and Handbags (1.78×) over the country average.
Dresses fans in United Kingdom are most concentrated in England (reach ~13M), South East (reach ~2M), and Yorkshire and the Humber (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Dresses itself, the audience over-indexes on Boutiques (1.55×), Handbags (1.78×), H&M (1.59×), and Ryanair (1.63×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Dresses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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