A data profile of the people who buy, follow and care about Dresses in Brazil — modelled from more than twelve digital signal sources. Dresses has an estimated audience of 14,178,652 people in Brazil.
Dresses has an estimated audience of 14,178,652 people in Brazil. 80.7% are female, 19.3% are male, average age 40.8. Top brand affinities: Spas, Beauty salons, Lojas Renner, Barbecue, Home improvement.
Top brand affinities include Spas, Beauty salons, Lojas Renner, with strongest over-indexing on Spas (1.89× the country average).
Demographically, the Dresses audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Healthy Lifestyle, Design Affinity.
The typical Dresses fan in Brazil is more female, around 40.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Spas.
The key figures that characterise the Dresses profile in Brazil.
80.7% are female, 19.3% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 80.7% |
| Male | 19.3% |
| Average age | 40.8 |
| Estimated audience size | 14,178,652 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 22% |
of the worldwide Dresses audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 16.5% |
| Japan | 5.1% |
| Italy | 4.6% |
The strongest cross-interests of the Dresses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lojas Renner | Fashion & Accessoires | 2.09× | ||
| 02 | Art jewelry | Fashion & Accessoires | 2.07× | ||
| 03 | Hairstyle | Beauty & Wellness | 1.96× | ||
| 04 | Spas | Beauty & Wellness | 1.89× | ||
| 05 | Dafiti | Fashion & Accessoires | 1.86× | ||
| 06 | Children's clothing | Fashion & Accessoires | 1.80× | ||
| 07 | Discount stores | Shopping | 1.78× | ||
| 08 | Animated movies | Movies & TV | 1.77× | ||
| 09 | Home improvement | Home & Garden | 1.70× | ||
| 10 | Wine | Food & Beverages | 1.70× | ||
| 11 | College | Business & Career | 1.70× | ||
| 12 | Pizza | Food & Beverages | 1.69× | ||
| 13 | Beauty salons | Beauty & Wellness | 1.68× | ||
| 14 | Veganism | Food & Beverages | 1.68× | ||
| 15 | Barbecue | Food & Beverages | 1.63× | ||
| 16 | Desserts | Food & Beverages | 1.63× | ||
| 17 | Boutiques | Fashion & Accessoires | 1.61× | ||
| 18 | Basketball | Sports | 1.57× | ||
| 19 | Spotify | Internet & Social Media | 1.50× | ||
| 20 | X | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.52× | |
| Design Affinity | PREMIUM | 1.51× | |
| Creativity | OPEN | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.80× | |
| Patriotism | CONSERVATISM | 0.89× | |
| Risk Appetite | THRILL | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Dresses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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