Dresses Audience in Brazil
Dresses has an estimated audience of 14,178,652 people in Brazil. 80.7% are female, 19.3% are male, average age 40.8. Top brand affinities: Polo Ralph Lauren, Smart device, Children's clothing, Concealer, Beauty.
Top brand affinities include Polo Ralph Lauren, Smart device, Children's clothing, with strongest over-indexing on Polo Ralph Lauren (27.05× the country average). Demographically, the Dresses audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Mindfulness, Design Affinity.
Category: Fashion & Accessoires · Type: Topic
Demographics of Dresses fans
| Metric | Value |
|---|---|
| Female | 80.7% |
| Male | 19.3% |
| Average age | 40.8 |
| Estimated audience size | 14,178,652 |
Audience persona
The typical Dresses fan in Brazil is more female, around 40.8 years old, with strong Mindfulness tendencies and a notable affinity for Polo Ralph Lauren.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Polo Ralph Lauren | 27.05× | Fashion & Accessoires |
| Smart device | 8.22× | Technology & Electronics |
| Children's clothing | 3× | Fashion & Accessoires |
| Concealer | 7.83× | Beauty & Wellness |
| Beauty | 1.5× | Beauty & Wellness |
| Nature | 1.68× | Home & Garden |
| Family | 1.57× | Kids & Family |
| Lojas Renner | 2.5× | Fashion & Accessoires |
| Skin care | 2.5× | Beauty & Wellness |
| Hairstyle | 2.53× | Beauty & Wellness |
| Fast food | 1.92× | Food & Beverages |
| Sephora | 2.58× | Shopping |
| Preta Gil | 1.56× | Music & Radio |
| Child care | 2.67× | Kids & Family |
| Spas | 1.95× | Beauty & Wellness |
| Social media | 1.5× | Business & Career |
| AliExpress | 1.97× | Shopping |
| Facial | 2.85× | Beauty & Wellness |
| Discounts and allowances | 2.36× | Shopping |
| Discount stores | 1.84× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.78 |
| Design Affinity | PREMIUM | 1.73 |
| Price Sensitivity | PREMIUM | 1.66 |
| Creativity | OPEN | 1.64 |
| Healthy Lifestyle | BALANCE | 1.55 |
| Luxury Orientation | PREMIUM | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.5% |
| Japan | 5.1% |
| Italy | 4.6% |
See Dresses audiences in other countries
More Fashion & Accessoires audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Dresses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.