Dresses Audience in Mexico
Dresses has an estimated audience of 5,946,126 people in Mexico. 70.7% are female, 29.3% are male, average age 34.2. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Freeware, Dentistry, Breastfeeding, Sarcasm, MSN.
The average Dresses fan in Mexico is 34.2 years old, more female, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Freeware, Dentistry, Breastfeeding, with strongest over-indexing on Freeware (5.98× the country average). Demographically, the Dresses audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Mindfulness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Dresses fans
| Metric | Value |
|---|---|
| Female | 70.7% |
| Male | 29.3% |
| Average age | 34.2 |
| Estimated audience size | 5,946,126 |
Audience persona
The typical Dresses fan in Mexico is more female, around 34.2 years old, with strong Mindfulness tendencies and a notable affinity for Freeware.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 765,211 | 0.94× |
| Distrito Federal | 744,925 | 0.95× |
| Jalisco | 498,775 | 1.14× |
| Nuevo Leon | 471,885 | 1.32× |
| Baja California | 375,128 | 1.52× |
| Veracruz (state) | 359,316 | 1.03× |
| Tamaulipas | 341,904 | 1.72× |
| Puebla | 328,357 | 1.04× |
| Chihuahua | 235,993 | 1.15× |
| Guanajuato | 234,277 | 0.83× |
| Michoacan de Ocampo | 205,728 | 1× |
| Coahuila de Zaragoza | 185,923 | 1.04× |
| Chiapas | 158,569 | 0.89× |
| Oaxaca | 148,311 | 0.9× |
| Hidalgo | 138,577 | 0.96× |
| Yucatan | 137,242 | 1.11× |
| Sinaloa | 135,530 | 0.86× |
| Guerrero | 126,623 | 0.84× |
| Morelos | 85,479 | 0.83× |
| Zacatecas | 76,189 | 1.01× |
| Durango | 66,302 | 0.81× |
| Aguascalientes | 57,954 | 0.77× |
| Tlaxcala | 53,725 | 0.79× |
| Nayarit | 52,907 | 0.92× |
| Baja California Sur | 52,093 | 1.1× |
| Campeche | 32,175 | 0.71× |
| Colima | 31,937 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Freeware | 5.98× | Technology & Electronics |
| Dentistry | 4.56× | Business & Career |
| Breastfeeding | 5.54× | Kids & Family |
| Sarcasm | 3.55× | Politics & Society |
| MSN | 2.89× | News |
| Public administration | 5.82× | Business & Career |
| Civil service | 6.46× | Politics & Society |
| Travel agency | 3.06× | Travel & Leisure |
| Catholic Church | 2.43× | Politics & Society |
| Live television | 5.09× | Movies & TV |
| Love & Sex | 4.87× | Kids & Family |
| Pedro Pascal | 2.69× | Movies & TV |
| Real estate broker | 4.43× | Home & Garden |
| Game consoles | 2.04× | Technology & Electronics |
| Machu Picchu | 4.28× | Travel & Leisure |
| Essay | 5.86× | Literature |
| Shellfish | 4.63× | Food & Beverages |
| Fever | 5.02× | Health |
| Sexology | 3.02× | Kids & Family |
| Bullying awareness | 4.53× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.65 |
| Risk Appetite | THRILL | 2.19 |
| Price Sensitivity | PREMIUM | 1.75 |
| Travelling | THRILL | 1.34 |
| Spirituality | BALANCE | 1.13 |
| Creativity | OPEN | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.5% |
| Japan | 5.1% |
| Italy | 4.6% |
See Dresses audiences in other countries
More Fashion & Accessoires audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
Frequently asked questions
How many fans does Dresses have in Mexico?
Dresses has an estimated audience of 5,946,126 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Dresses fans?
70.7% of Dresses fans are female, 29.3% are male, with an average age of 34.2 years.
Which brands do Dresses fans like most?
Dresses fans show strongest brand affinity for Freeware (5.98×), Dentistry (4.56×), and Breastfeeding (5.54×) over the country average.
Where do Dresses fans live in Mexico?
Dresses fans in Mexico are most concentrated in State of Mexico (reach 765,211), Distrito Federal (reach 744,925), and Jalisco (reach 498,775). These three regions account for the largest share of the active audience.
What other brands do Dresses fans also like?
Beyond Dresses itself, the audience over-indexes on Dentistry (4.56×), Breastfeeding (5.54×), Sarcasm (3.55×), and MSN (2.89×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Dresses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.