A data profile of the people who buy, follow and care about Dresses in Mexico — modelled from more than twelve digital signal sources. Dresses has an estimated audience of 5,946,126 people in Mexico.
The average Dresses fan in Mexico is 34.2 years old, more female, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include Shopping and fashion, Costa Rica, Love & Sex, with strongest over-indexing on Shopping and fashion (66.46× the country average).
Demographically, the Dresses audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Travelling, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Dresses fan in Mexico is more female, around 34.2 years old, with strong Travelling tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Dresses profile in Mexico.
70.7% are female, 29.3% are male, average age 34.2.
| Metric | Value |
|---|---|
| Female | 70.7% |
| Male | 29.3% |
| Average age | 34.2 |
| Estimated audience size | 5,946,126 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 9% |
of the worldwide Dresses audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 16.5% |
| Japan | 5.1% |
| Italy | 4.6% |
Where the Dresses audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tamaulipas | ~300K | 1.58× | |
| 02 | Baja California | ~400K | 1.46× | |
| 03 | Nuevo Leon | ~500K | 1.30× | |
| 04 | Jalisco | ~500K | 1.12× | |
| 05 | Chihuahua | ~200K | 1.12× | |
| 06 | Yucatan | ~100K | 1.08× | |
| 07 | Baja California Sur | ~50K | 1.05× | |
| 08 | Puebla | ~300K | 1.03× | |
| 09 | Coahuila de Zaragoza | ~200K | 1.03× | |
| 10 | Veracruz (state) | ~400K | 1.02× | |
| 11 | Zacatecas | ~80K | 1.01× | |
| 12 | Michoacan de Ocampo | ~200K | 1.00× | |
| 13 | Hidalgo | ~100K | 0.97× | |
| 14 | Distrito Federal | ~700K | 0.96× | |
| 15 | Nayarit | ~60K | 0.96× | |
| 16 | State of Mexico | ~800K | 0.94× | |
| 17 | Oaxaca | ~200K | 0.93× | |
| 18 | Colima | ~40K | 0.93× | |
| 19 | Chiapas | ~200K | 0.92× | |
| 20 | Guerrero | ~100K | 0.90× | |
| 21 | Sinaloa | ~100K | 0.89× | |
| 22 | Morelos | ~90K | 0.89× | |
| 23 | Durango | ~70K | 0.89× | |
| 24 | Tlaxcala | ~60K | 0.89× | |
| 25 | Campeche | ~40K | 0.88× | |
| 26 | Guanajuato | ~200K | 0.87× | |
| 27 | Aguascalientes | ~70K | 0.87× |
The strongest cross-interests of the Dresses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Valentine's Day | Kids & Family | 172.03× | ||
| 02 | Love & Sex | Kids & Family | 160.11× | ||
| 03 | Exfoliation (cosmetology) | Beauty & Wellness | 156.36× | ||
| 04 | Costa Rica | Travel & Leisure | 119.02× | ||
| 05 | Shopping and fashion | Shopping | 66.46× | ||
| 06 | Game consoles | Technology & Electronics | 43.94× | ||
| 07 | Catholic Church | Politics & Society | 29.37× | ||
| 08 | Sarcasm | Politics & Society | 28.26× | ||
| 09 | Dentistry | Business & Career | 26.50× | ||
| 10 | Travel agency | Travel & Leisure | 23.63× | ||
| 11 | Doctor of Medicine | Business & Career | 22.52× | ||
| 12 | Freeware | Technology & Electronics | 21.42× | ||
| 13 | Breastfeeding | Kids & Family | 20.31× | ||
| 14 | Public administration | Business & Career | 20.31× | ||
| 15 | General practitioner | Health | 20.09× | ||
| 16 | Mobile game | Games | 19.27× | ||
| 17 | Civil service | Politics & Society | 19.21× | ||
| 18 | Broadcasting of sports events | Movies & TV | 16.12× | ||
| 19 | Machu Picchu | Travel & Leisure | 15.68× | ||
| 20 | El País | News | 10.16× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 6.86× | |
| Spirituality | BALANCE | 6.63× | |
| Mindfulness | BALANCE | 2.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.59× | |
| Need for Security | CONSERVATISM | 0.64× | |
| Sustainability | BALANCE | 1.00× |
Dresses has an estimated audience of 5,946,126 people in Mexico, concentrated in State of Mexico and Distrito Federal.
70.7% of Dresses fans are female, 29.3% are male, with an average age of 34.2 years.
Dresses fans show strongest brand affinity for Shopping and fashion (66.46×), Costa Rica (119.02×), and Love & Sex (160.11×) over the country average.
Dresses fans in Mexico are most concentrated in State of Mexico (reach ~800K), Distrito Federal (reach ~700K), and Jalisco (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Dresses itself, the audience over-indexes on Costa Rica (119.02×), Love & Sex (160.11×), Valentine's Day (172.03×), and Exfoliation (cosmetology) (156.36×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Dresses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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