A data profile of the people who buy, follow and care about Dresses in Canada — modelled from more than twelve digital signal sources. Dresses has an estimated audience of 6,662,833 people in Canada.
The average Dresses fan in Canada is 40.7 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Sephora, Skin care, Handbags, with strongest over-indexing on Sephora (1.57× the country average).
Demographically, the Dresses audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Creativity, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Dresses fan in Canada is more female, around 40.7 years old, with strong Creativity tendencies and a notable affinity for Sephora.
The key figures that characterise the Dresses profile in Canada.
77.0% are female, 23.0% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 77.0% |
| Male | 23.0% |
| Average age | 40.7 |
| Estimated audience size | 6,662,833 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Dresses audience comes from Canada.
| Country | Share |
|---|---|
| United States | 16.5% |
| Japan | 5.1% |
| Italy | 4.6% |
Where the Dresses audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~4.5M | 1.56× | |
| 02 | British Columbia | ~1.5M | 1.43× | |
| 03 | Alberta | ~1M | 1.29× | |
| 04 | Manitoba | ~300K | 1.14× | |
| 05 | Saskatchewan | ~200K | 0.90× | |
| 06 | Nova Scotia | ~200K | 0.88× | |
| 07 | New Brunswick | ~100K | 0.82× | |
| 08 | Prince Edward Island | ~20K | 0.71× | |
| 09 | Newfoundland and Labrador | ~70K | 0.70× | |
| 10 | Quebec | ~1M | 0.68× |
The strongest cross-interests of the Dresses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ugg boots | Fashion & Accessoires | 2.17× | ||
| 02 | Wedding dress | Fashion & Accessoires | 1.99× | ||
| 03 | Manicure | Beauty & Wellness | 1.90× | ||
| 04 | Children's clothing | Fashion & Accessoires | 1.79× | ||
| 05 | Urban Outfitters | Shopping | 1.78× | ||
| 06 | Eyelash extensions | Beauty & Wellness | 1.77× | ||
| 07 | Handbags | Fashion & Accessoires | 1.73× | ||
| 08 | Designer clothing | Fashion & Accessoires | 1.71× | ||
| 09 | Anti-aging cream | Beauty & Wellness | 1.70× | ||
| 10 | Michael Kors | Fashion & Accessoires | 1.65× | ||
| 11 | Reitmans | Fashion & Accessoires | 1.63× | ||
| 12 | Natural skin care | Beauty & Wellness | 1.61× | ||
| 13 | Skin care | Beauty & Wellness | 1.60× | ||
| 14 | H&M | Shopping | 1.59× | ||
| 15 | Sephora | Shopping | 1.57× | ||
| 16 | Etsy | Fashion & Accessoires | 1.57× | ||
| 17 | Knitting | Home & Garden | 1.57× | ||
| 18 | Cupcake | Food & Beverages | 1.57× | ||
| 19 | Louis Vuitton | Fashion & Accessoires | 1.52× | ||
| 20 | HomeSense | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.38× | |
| Design Affinity | PREMIUM | 1.37× | |
| Indulgence | JOY | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.87× | |
| Early Adopter Mentality | POWER | 0.97× | |
| Social Media Usage | JOY | 0.98× |
Dresses has an estimated audience of 6,662,833 people in Canada, concentrated in Ontario and British Columbia.
77.0% of Dresses fans are female, 23.0% are male, with an average age of 40.7 years.
Dresses fans show strongest brand affinity for Sephora (1.57×), Skin care (1.6×), and Handbags (1.73×) over the country average.
Dresses fans in Canada are most concentrated in Ontario (reach ~4.5M), British Columbia (reach ~1.5M), and Quebec (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Dresses itself, the audience over-indexes on Skin care (1.6×), Handbags (1.73×), H&M (1.59×), and Reitmans (1.63×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Dresses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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