Dresses Audience in Canada
Dresses has an estimated audience of 6,662,833 people in Canada. 77.0% are female, 23.0% are male, average age 40.7. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Sephora, Skin care, Handbags, H&M, Reitmans.
The average Dresses fan in Canada is 40.7 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Sephora, Skin care, Handbags, with strongest over-indexing on Sephora (1.57× the country average). Demographically, the Dresses audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Creativity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Dresses fans
| Metric | Value |
|---|---|
| Female | 77.0% |
| Male | 23.0% |
| Average age | 40.7 |
| Estimated audience size | 6,662,833 |
Audience persona
The typical Dresses fan in Canada is more female, around 40.7 years old, with strong Creativity tendencies and a notable affinity for Sephora.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,355,966 | 1.56× |
| British Columbia | 1,427,490 | 1.43× |
| Quebec | 1,089,551 | 0.68× |
| Alberta | 1,063,413 | 1.29× |
| Manitoba | 283,959 | 1.14× |
| Saskatchewan | 190,096 | 0.9× |
| Nova Scotia | 175,555 | 0.88× |
| New Brunswick | 126,068 | 0.82× |
| Newfoundland and Labrador | 71,052 | 0.7× |
| Prince Edward Island | 23,376 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sephora | 1.57× | Shopping |
| Skin care | 1.6× | Beauty & Wellness |
| Handbags | 1.73× | Fashion & Accessoires |
| H&M | 1.59× | Shopping |
| Reitmans | 1.63× | Fashion & Accessoires |
| HomeSense | 1.51× | Home & Garden |
| Ugg boots | 2.17× | Fashion & Accessoires |
| Children's clothing | 1.79× | Fashion & Accessoires |
| Etsy | 1.57× | Fashion & Accessoires |
| Wedding dress | 1.99× | Fashion & Accessoires |
| Designer clothing | 1.71× | Fashion & Accessoires |
| Knitting | 1.57× | Home & Garden |
| Natural skin care | 1.61× | Beauty & Wellness |
| Urban Outfitters | 1.78× | Shopping |
| Manicure | 1.9× | Beauty & Wellness |
| Anti-aging cream | 1.7× | Beauty & Wellness |
| Eyelash extensions | 1.77× | Beauty & Wellness |
| Louis Vuitton | 1.52× | Fashion & Accessoires |
| Cupcake | 1.57× | Food & Beverages |
| Michael Kors | 1.65× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.38 |
| Design Affinity | PREMIUM | 1.37 |
| Indulgence | JOY | 1.35 |
| Family Orientation | CONSERVATISM | 1.26 |
| Extroversion | THRILL | 1.23 |
| Sustainability | BALANCE | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.5% |
| Japan | 5.1% |
| Italy | 4.6% |
See Dresses audiences in other countries
More Fashion & Accessoires audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Dresses have in Canada?
Dresses has an estimated audience of 6,662,833 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Dresses fans?
77.0% of Dresses fans are female, 23.0% are male, with an average age of 40.7 years.
Which brands do Dresses fans like most?
Dresses fans show strongest brand affinity for Sephora (1.57×), Skin care (1.6×), and Handbags (1.73×) over the country average.
Where do Dresses fans live in Canada?
Dresses fans in Canada are most concentrated in Ontario (reach 4,355,966), British Columbia (reach 1,427,490), and Quebec (reach 1,089,551). These three regions account for the largest share of the active audience.
What other brands do Dresses fans also like?
Beyond Dresses itself, the audience over-indexes on Skin care (1.6×), Handbags (1.73×), H&M (1.59×), and Reitmans (1.63×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Dresses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.