A data profile of the people who buy, follow and care about Skin care in Canada — modelled from more than twelve digital signal sources. Skin care has an estimated audience of 5,710,111 people in Canada.
The average Skin care fan in Canada is 41.2 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Sephora, Moisturizer, Aritzia, with strongest over-indexing on Sephora (2.29× the country average).
Demographically, the Skin care audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Skin care fan in Canada is more female, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for Sephora.
The key figures that characterise the Skin care profile in Canada.
73.7% are female, 26.3% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 73.7% |
| Male | 26.3% |
| Average age | 41.2 |
| Estimated audience size | 5,710,111 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Skin care audience comes from Canada.
| Country | Share |
|---|---|
| United States | 17.8% |
| Japan | 6.0% |
| United Kingdom | 4.5% |
Where the Skin care audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~2.5M | 1.15× | |
| 02 | Quebec | ~1.5M | 1.08× | |
| 03 | New Brunswick | ~100K | 1.08× | |
| 04 | Saskatchewan | ~200K | 1.07× | |
| 05 | Manitoba | ~200K | 1.04× | |
| 06 | British Columbia | ~900K | 1.02× | |
| 07 | Alberta | ~700K | 1.00× | |
| 08 | Newfoundland and Labrador | ~90K | 0.98× | |
| 09 | Nova Scotia | ~200K | 0.92× | |
| 10 | Prince Edward Island | ~20K | 0.81× |
The strongest cross-interests of the Skin care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anti-aging cream | Beauty & Wellness | 3.35× | ||
| 02 | Moisturizer | Home & Garden | 3.20× | ||
| 03 | Natural skin care | Beauty & Wellness | 3.18× | ||
| 04 | Makeup Tutorials | Beauty & Wellness | 2.92× | ||
| 05 | Eyelash extensions | Beauty & Wellness | 2.88× | ||
| 06 | Eyelash | Beauty & Wellness | 2.73× | ||
| 07 | Facial | Beauty & Wellness | 2.70× | ||
| 08 | Natural product | Food & Beverages | 2.50× | ||
| 09 | Sephora | Shopping | 2.29× | ||
| 10 | Aritzia | Fashion & Accessoires | 2.24× | ||
| 11 | Shoppers Drug Mart | Shopping | 2.00× | ||
| 12 | Personal care | Health | 1.98× | ||
| 13 | H&M | Shopping | 1.96× | ||
| 14 | Old Navy | Fashion & Accessoires | 1.95× | ||
| 15 | Self care | Health | 1.94× | ||
| 16 | Skin | Beauty & Wellness | 1.83× | ||
| 17 | Taylor Swift | Music & Radio | 1.78× | ||
| 18 | Beauty salons | Beauty & Wellness | 1.60× | ||
| 19 | Women's clothing | Fashion & Accessoires | 1.51× | ||
| 20 | IKEA | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.42× | |
| Early Adopter Mentality | POWER | 1.62× | |
| Spirituality | BALANCE | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.58× | |
| Social Media Usage | JOY | 0.83× | |
| Convenience Orientation | PREMIUM | 0.88× |
Skin care has an estimated audience of 5,710,111 people in Canada, concentrated in Ontario and Quebec.
73.7% of Skin care fans are female, 26.3% are male, with an average age of 41.2 years.
Skin care fans show strongest brand affinity for Sephora (2.29×), Moisturizer (3.2×), and Aritzia (2.24×) over the country average.
Skin care fans in Canada are most concentrated in Ontario (reach ~2.5M), Quebec (reach ~1.5M), and British Columbia (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Skin care itself, the audience over-indexes on Moisturizer (3.2×), Aritzia (2.24×), Natural skin care (3.18×), and Shoppers Drug Mart (2.0×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Skin care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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