Skin care Audience in Canada
Skin care has an estimated audience of 5,710,111 people in Canada. 73.7% are female, 26.3% are male, average age 41.2. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Sephora, Moisturizer, Aritzia, Natural skin care, Shoppers Drug Mart.
The average Skin care fan in Canada is 41.2 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Sephora, Moisturizer, Aritzia, with strongest over-indexing on Sephora (2.29× the country average). Demographically, the Skin care audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Skin
Demographics of Skin care fans
| Metric | Value |
|---|---|
| Female | 73.7% |
| Male | 26.3% |
| Average age | 41.2 |
| Estimated audience size | 5,710,111 |
Audience persona
The typical Skin care fan in Canada is more female, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for Sephora.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,742,939 | 1.15× |
| Quebec | 1,481,359 | 1.08× |
| British Columbia | 867,928 | 1.02× |
| Alberta | 708,281 | 1.0× |
| Manitoba | 221,319 | 1.04× |
| Saskatchewan | 193,364 | 1.07× |
| Nova Scotia | 157,240 | 0.92× |
| New Brunswick | 141,787 | 1.08× |
| Newfoundland and Labrador | 85,236 | 0.98× |
| Prince Edward Island | 22,740 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sephora | 2.29× | Shopping |
| Moisturizer | 3.2× | Home & Garden |
| Aritzia | 2.24× | Fashion & Accessoires |
| Natural skin care | 3.18× | Beauty & Wellness |
| Shoppers Drug Mart | 2.0× | Shopping |
| Anti-aging cream | 3.35× | Beauty & Wellness |
| Old Navy | 1.95× | Fashion & Accessoires |
| Natural product | 2.5× | Food & Beverages |
| Personal care | 1.98× | Health |
| Skin | 1.83× | Beauty & Wellness |
| H&M | 1.96× | Shopping |
| Self care | 1.94× | Health |
| Beauty salons | 1.6× | Beauty & Wellness |
| Facial | 2.7× | Beauty & Wellness |
| Women's clothing | 1.51× | Fashion & Accessoires |
| Makeup Tutorials | 2.92× | Beauty & Wellness |
| Eyelash | 2.73× | Beauty & Wellness |
| Taylor Swift | 1.78× | Music & Radio |
| Eyelash extensions | 2.88× | Beauty & Wellness |
| IKEA | 1.5× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.42 |
| Early Adopter Mentality | POWER | 1.62 |
| Spirituality | BALANCE | 1.57 |
| Travelling | THRILL | 1.4 |
| Individualism | JOY | 1.3 |
| Need for Security | CONSERVATISM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.8% |
| Japan | 6.0% |
| United Kingdom | 4.5% |
See Skin care audiences in other countries
More Skin audiences in Canada
- Skin (6,818,579)
- Ageing (2,992,385)
- Natural skin care (2,901,093)
- Anti-aging cream (2,475,681)
- Dermatology (1,339,416)
Frequently asked questions
How many fans does Skin care have in Canada?
Skin care has an estimated audience of 5,710,111 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Skin care fans?
73.7% of Skin care fans are female, 26.3% are male, with an average age of 41.2 years.
Which brands do Skin care fans like most?
Skin care fans show strongest brand affinity for Sephora (2.29×), Moisturizer (3.2×), and Aritzia (2.24×) over the country average.
Where do Skin care fans live in Canada?
Skin care fans in Canada are most concentrated in Ontario (reach 2,742,939), Quebec (reach 1,481,359), and British Columbia (reach 867,928). These three regions account for the largest share of the active audience.
What other brands do Skin care fans also like?
Beyond Skin care itself, the audience over-indexes on Moisturizer (3.2×), Aritzia (2.24×), Natural skin care (3.18×), and Shoppers Drug Mart (2.0×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Skin care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.