Personal care Audience in Canada
Personal care has an estimated audience of 6,157,861 people in Canada. 63.8% are female, 36.2% are male, average age 41.8. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Beverages, Aritzia, Millie Bobby Brown, Sephora, Zendaya.
The average Personal care fan in Canada is 41.8 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Beverages, Aritzia, Millie Bobby Brown, with strongest over-indexing on Beverages (1.53× the country average). Demographically, the Personal care audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Personal care fans
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 41.8 |
| Estimated audience size | 6,157,861 |
Audience persona
The typical Personal care fan in Canada is more female, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for Beverages.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,689,935 | 1.04× |
| Quebec | 1,134,814 | 0.77× |
| British Columbia | 858,913 | 0.93× |
| Alberta | 659,099 | 0.87× |
| Manitoba | 235,599 | 1.02× |
| Saskatchewan | 191,003 | 0.98× |
| Nova Scotia | 189,931 | 1.03× |
| New Brunswick | 140,285 | 0.99× |
| Newfoundland and Labrador | 93,734 | 1.0× |
| Prince Edward Island | 33,875 | 1.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Beverages | 1.53× | Food & Beverages |
| Aritzia | 2.33× | Fashion & Accessoires |
| Millie Bobby Brown | 3.41× | Movies & TV |
| Sephora | 2.06× | Shopping |
| Zendaya | 5.05× | Movies & TV |
| Snapchat | 2.24× | Internet & Social Media |
| Natural skin care | 3.15× | Beauty & Wellness |
| Skin care | 2.23× | Beauty & Wellness |
| Shoppers Drug Mart | 1.97× | Shopping |
| Taylor Swift | 2.14× | Music & Radio |
| Hygiene | 2.83× | Beauty & Wellness |
| Old Navy | 1.88× | Fashion & Accessoires |
| Self care | 2.16× | Health |
| Natural product | 2.47× | Food & Beverages |
| H&M | 2.08× | Shopping |
| Organic product | 2.69× | Food & Beverages |
| Makeup Tutorials | 3.09× | Beauty & Wellness |
| Health & wellness | 1.54× | Health |
| Hair Extensions | 3.02× | Beauty & Wellness |
| Beauty salons | 1.57× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.57 |
| Spirituality | BALANCE | 1.82 |
| Individualism | JOY | 1.21 |
| Travelling | THRILL | 1.03 |
| Convenience Orientation | PREMIUM | 1.02 |
| Design Affinity | PREMIUM | 1.0 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.9% |
| Brazil | 6.8% |
| Italy | 5.5% |
See Personal care audiences in other countries
More Health audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Personal care have in Canada?
Personal care has an estimated audience of 6,157,861 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Personal care fans?
63.8% of Personal care fans are female, 36.2% are male, with an average age of 41.8 years.
Which brands do Personal care fans like most?
Personal care fans show strongest brand affinity for Beverages (1.53×), Aritzia (2.33×), and Millie Bobby Brown (3.41×) over the country average.
Where do Personal care fans live in Canada?
Personal care fans in Canada are most concentrated in Ontario (reach 2,689,935), Quebec (reach 1,134,814), and British Columbia (reach 858,913). These three regions account for the largest share of the active audience.
What other brands do Personal care fans also like?
Beyond Personal care itself, the audience over-indexes on Aritzia (2.33×), Millie Bobby Brown (3.41×), Sephora (2.06×), and Zendaya (5.05×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Personal care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.