A data profile of the people who buy, follow and care about Personal care in Canada — modelled from more than twelve digital signal sources. Personal care has an estimated audience of 6,157,861 people in Canada.
The average Personal care fan in Canada is 41.8 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Zendaya, Beverages, Aritzia, with strongest over-indexing on Zendaya (5.05× the country average).
Demographically, the Personal care audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Personal care fan in Canada is more female, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for Zendaya.
The key figures that characterise the Personal care profile in Canada.
63.8% are female, 36.2% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 41.8 |
| Estimated audience size | 6,157,861 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Personal care audience comes from Canada.
| Country | Share |
|---|---|
| United States | 14.9% |
| Brazil | 6.8% |
| Italy | 5.5% |
Where the Personal care audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Prince Edward Island | ~30K | 1.12× | |
| 02 | Ontario | ~2.5M | 1.04× | |
| 03 | Nova Scotia | ~200K | 1.03× | |
| 04 | Manitoba | ~200K | 1.02× | |
| 05 | Newfoundland and Labrador | ~90K | 1.00× | |
| 06 | New Brunswick | ~100K | 0.99× | |
| 07 | Saskatchewan | ~200K | 0.98× | |
| 08 | British Columbia | ~900K | 0.93× | |
| 09 | Alberta | ~700K | 0.87× | |
| 10 | Quebec | ~1M | 0.77× |
The strongest cross-interests of the Personal care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Zendaya | Movies & TV | 5.05× | ||
| 02 | Millie Bobby Brown | Movies & TV | 3.41× | ||
| 03 | Natural skin care | Beauty & Wellness | 3.15× | ||
| 04 | Makeup Tutorials | Beauty & Wellness | 3.09× | ||
| 05 | Hair Extensions | Beauty & Wellness | 3.02× | ||
| 06 | Hygiene | Beauty & Wellness | 2.83× | ||
| 07 | Organic product | Food & Beverages | 2.69× | ||
| 08 | Natural product | Food & Beverages | 2.47× | ||
| 09 | Aritzia | Fashion & Accessoires | 2.33× | ||
| 10 | Snapchat | Internet & Social Media | 2.24× | ||
| 11 | Skin care | Beauty & Wellness | 2.23× | ||
| 12 | Self care | Health | 2.16× | ||
| 13 | Taylor Swift | Music & Radio | 2.14× | ||
| 14 | H&M | Shopping | 2.08× | ||
| 15 | Sephora | Shopping | 2.06× | ||
| 16 | Shoppers Drug Mart | Shopping | 1.97× | ||
| 17 | Old Navy | Fashion & Accessoires | 1.88× | ||
| 18 | Beauty salons | Beauty & Wellness | 1.57× | ||
| 19 | Health & wellness | Health | 1.54× | ||
| 20 | Beverages | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.57× | |
| Spirituality | BALANCE | 1.82× | |
| Individualism | JOY | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.76× | |
| Career Orientation | POWER | 0.77× | |
| Family Orientation | CONSERVATISM | 0.84× |
Personal care has an estimated audience of 6,157,861 people in Canada, concentrated in Ontario and Quebec.
63.8% of Personal care fans are female, 36.2% are male, with an average age of 41.8 years.
Personal care fans show strongest brand affinity for Zendaya (5.05×), Beverages (1.53×), and Aritzia (2.33×) over the country average.
Personal care fans in Canada are most concentrated in Ontario (reach ~2.5M), Quebec (reach ~1M), and British Columbia (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Personal care itself, the audience over-indexes on Beverages (1.53×), Aritzia (2.33×), Sephora (2.06×), and Millie Bobby Brown (3.41×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Personal care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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