Rascasse Audience Intelligence

Personal care Audience in Mexico

A data profile of the people who buy, follow and care about Personal care in Mexico — modelled from more than twelve digital signal sources. Personal care has an estimated audience of 8,250,162 people in Mexico.

#138among Topic in Mexico#3in Health

Personal care has an estimated audience of 8,250,162 people in Mexico. 59.4% are female, 40.6% are male, average age 35.6. Top brand affinities: Price Shoes, Skin care, Nivea, Eyelash, Shampoo.

Top brand affinities include Price Shoes, Skin care, Nivea, with strongest over-indexing on Price Shoes (1.54× the country average).

Demographically, the Personal care audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Creativity, Price Sensitivity.

The typical Personal care fan in Mexico is more female, around 35.6 years old, with strong Creativity tendencies and a notable affinity for Price Shoes.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Personal care profile in Mexico.

Audience size
8.3M
in Mexico
Gender
59.4%♀
40.6% male
Age
35.6
average years
Country rank
#190
Topic in Mexico
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Personal care fans

59.4% are female, 40.6% are male, average age 35.6.

Fig. 02

Gender split

59.4%
Female
40.6%
Male
Demographic split for Personal care audience in Mexico
MetricValue
Female59.4%
Male40.6%
Average age35.6
Estimated audience size8,250,162
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Personal care audience in Mexico
Age bracketShare%
16-1927%
20-2922%
30-3920%
40-4919%
50+12%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Personal care audience comes from Mexico.

Worldwide audience distribution share by country for Personal care
CountryShare
United States14.9%
Brazil6.8%
Italy5.5%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Personal care audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Personal care audience
#·InterestCategoryAffinity×
01NiveaBeauty & Wellness2.55×
02Direct sellingFashion & Accessoires1.75×
03ShampooBeauty & Wellness1.74×
04Eyelash extensionsBeauty & Wellness1.70×
05EyelashBeauty & Wellness1.67×
06Eye shadowBeauty & Wellness1.64×
07L'OréalBeauty & Wellness1.61×
08Artificial nailsBeauty & Wellness1.61×
09Child careKids & Family1.59×
10Nail polishBeauty & Wellness1.59×
11MicrobladingBeauty & Wellness1.58×
12LipstickBeauty & Wellness1.58×
13Nail artBeauty & Wellness1.56×
14MouthwashHealth1.55×
15Price ShoesShopping1.54×
16Permanent makeupBeauty & Wellness1.54×
17Anti-aging creamBeauty & Wellness1.54×
18Maquillaje ProfesionalBeauty & Wellness1.53×
19Nail salonBeauty & Wellness1.52×
20Skin careBeauty & Wellness1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Personal care audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Personal care audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.17×
Price SensitivityPREMIUM1.09×
SpiritualityBALANCE0.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Personal care audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.54×
Risk AppetiteTHRILL0.72×
Career OrientationPOWER0.73×
0×1.00× baseline2×
Appendix

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Related profiles, rankings and the same audience in other markets.

More Health audiences in Mexico

See Personal care audiences in other countries

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Personal care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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