Personal care Audience in Mexico
Personal care has an estimated audience of 8,250,162 people in Mexico. 59.4% are female, 40.6% are male, average age 35.6. Top brand affinities: Price Shoes, Skin care, Nivea, Eyelash, Shampoo.
Top brand affinities include Price Shoes, Skin care, Nivea, with strongest over-indexing on Price Shoes (1.54× the country average). Demographically, the Personal care audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Price Sensitivity, DIY Mentality.
Category: Health · Type: Topic
Demographics of Personal care fans
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 35.6 |
| Estimated audience size | 8,250,162 |
Audience persona
The typical Personal care fan in Mexico is more female, around 35.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Price Shoes.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Price Shoes | 1.54× | Shopping |
| Skin care | 1.51× | Beauty & Wellness |
| Nivea | 2.55× | Beauty & Wellness |
| Eyelash | 1.67× | Beauty & Wellness |
| Shampoo | 1.74× | Beauty & Wellness |
| Child care | 1.59× | Kids & Family |
| Direct selling | 1.75× | Fashion & Accessoires |
| Permanent makeup | 1.54× | Beauty & Wellness |
| Microblading | 1.58× | Beauty & Wellness |
| Anti-aging cream | 1.54× | Beauty & Wellness |
| Eyelash extensions | 1.7× | Beauty & Wellness |
| Maquillaje Profesional | 1.53× | Beauty & Wellness |
| L'Oréal | 1.61× | Beauty & Wellness |
| Lipstick | 1.58× | Beauty & Wellness |
| Nail polish | 1.59× | Beauty & Wellness |
| Nail art | 1.56× | Beauty & Wellness |
| Nail salon | 1.52× | Beauty & Wellness |
| Eye shadow | 1.64× | Beauty & Wellness |
| Artificial nails | 1.61× | Beauty & Wellness |
| Mouthwash | 1.55× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.2 |
| DIY Mentality | THRILL | 1.13 |
| Travelling | THRILL | 1.09 |
| Sports Activity | POWER | 1.07 |
| Spirituality | BALANCE | 1.05 |
| Creativity | OPEN | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.9% |
| Brazil | 6.8% |
| Italy | 5.5% |
See Personal care audiences in other countries
More Health audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Personal care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.