Personal care Audience in United Kingdom
Personal care has an estimated audience of 12,817,955 people in United Kingdom. 69.9% are female, 30.1% are male, average age 44.4. Top regions: England, West Midlands, South East. Top brand affinities: Matalan, Dunelm, New Look, Quality of life, Well-being.
The average Personal care fan in United Kingdom is 44.4 years old, more female, and lives primarily in England. The audience is concentrated in England, West Midlands, South East. Top brand affinities include Matalan, Dunelm, New Look, with strongest over-indexing on Matalan (2.23× the country average). Demographically, the Personal care audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Personal care fans
| Metric | Value |
|---|---|
| Female | 69.9% |
| Male | 30.1% |
| Average age | 44.4 |
| Estimated audience size | 12,817,955 |
Audience persona
The typical Personal care fan in United Kingdom is more female, around 44.4 years old, with strong Indulgence tendencies and a notable affinity for Matalan.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 9,613,467 | 1.24× |
| West Midlands | 1,550,580 | 2.82× |
| South East | 1,129,686 | 0.66× |
| Scotland | 1,020,746 | 0.88× |
| Yorkshire and the Humber | 994,779 | 0.97× |
| East of England | 897,982 | 0.77× |
| Wales | 866,851 | 1.18× |
| South West | 852,153 | 0.81× |
| East Midlands | 787,836 | 0.87× |
| North West | 550,991 | 0.4× |
| North East | 351,653 | 0.71× |
| Northern Ireland | 270,856 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Matalan | 2.23× | Shopping |
| Dunelm | 1.98× | Home & Garden |
| New Look | 2.2× | Fashion & Accessoires |
| Quality of life | 1.72× | Health |
| Well-being | 1.86× | Health |
| Hygiene | 2.52× | Beauty & Wellness |
| Natural product | 2.39× | Food & Beverages |
| Parenting | 1.7× | Kids & Family |
| Superdrug | 1.84× | Shopping |
| Home Bargains | 1.75× | Shopping |
| Debenhams | 1.89× | Fashion & Accessoires |
| Beauty salons | 1.57× | Beauty & Wellness |
| Skin care | 1.84× | Beauty & Wellness |
| Primark | 1.7× | Shopping |
| IKEA | 1.6× | Home & Garden |
| Natural skin care | 2.5× | Beauty & Wellness |
| Marks & Spencer | 1.56× | Shopping |
| Self care | 1.91× | Health |
| Charlotte Tilbury | 2.37× | Beauty & Wellness |
| River Island | 1.78× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.49 |
| Convenience Orientation | PREMIUM | 1.48 |
| Price Sensitivity | PREMIUM | 1.45 |
| Family Orientation | CONSERVATISM | 1.42 |
| Mindfulness | BALANCE | 1.3 |
| Luxury Orientation | PREMIUM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.9% |
| Brazil | 6.8% |
| Italy | 5.5% |
See Personal care audiences in other countries
More Health audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Personal care have in United Kingdom?
Personal care has an estimated audience of 12,817,955 people in United Kingdom, concentrated in England and West Midlands.
What is the gender split and age of Personal care fans?
69.9% of Personal care fans are female, 30.1% are male, with an average age of 44.4 years.
Which brands do Personal care fans like most?
Personal care fans show strongest brand affinity for Matalan (2.23×), Dunelm (1.98×), and New Look (2.2×) over the country average.
Where do Personal care fans live in United Kingdom?
Personal care fans in United Kingdom are most concentrated in England (reach 9,613,467), West Midlands (reach 1,550,580), and South East (reach 1,129,686). These three regions account for the largest share of the active audience.
What other brands do Personal care fans also like?
Beyond Personal care itself, the audience over-indexes on Dunelm (1.98×), New Look (2.2×), Quality of life (1.72×), and Well-being (1.86×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Personal care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.