Personal care Audience in United States

Personal care logo

Personal care has an estimated audience of 49,420,251 people in United States. 65.0% are female, 35.0% are male, average age 41.0. Top regions: Texas, California, Maryland. Top brand affinities: Sephora, Natural skin care, Beauty, Fashion Nova, Hair Extensions.

The average Personal care fan in United States is 41.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Maryland. Top brand affinities include Sephora, Natural skin care, Beauty, with strongest over-indexing on Sephora (3.38× the country average). Demographically, the Personal care audience skews more female with an average age of 41.0, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Personal care fans

Demographic split for Personal care audience in United States
MetricValue
Female65.0%
Male35.0%
Average age41.0
Estimated audience size49,420,251

Audience persona

The typical Personal care fan in United States is more female, around 41.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Sephora.

Top regions in United States

Top regions ranked by reach for Personal care in United States
RegionReachAffinity
Texas5,316,9471.25×
California4,859,0340.89×
Maryland3,377,1473.97×
Florida2,582,6940.77×
Pennsylvania2,524,7821.52×
New York2,436,8420.88×
Virginia2,419,8512.01×
Georgia1,963,9151.29×
Massachusetts1,366,3921.4×
Illinois1,362,7700.83×
North Carolina1,239,3710.83×
Ohio1,184,1650.78×
Tennessee963,3770.97×
Minnesota945,5251.34×
New Jersey880,8400.7×
Indiana856,0760.95×
Michigan839,1640.65×
Wisconsin804,8851.08×
Missouri792,3490.99×
Arkansas763,6061.88×
Mississippi760,0931.87×
South Carolina756,2891.02×
Iowa750,7841.84×
Arizona693,7860.69×
Washington681,9270.69×
Louisiana675,8171.06×
Kentucky607,3890.98×
Colorado603,0400.77×
Oklahoma555,4521.01×
Alabama540,8920.78×
Kansas471,2561.21×
Nevada459,7870.96×
Connecticut425,2000.86×
Oregon416,8620.74×
Utah349,9150.79×
New Mexico240,0530.97×
Nebraska217,6550.88×
West Virginia211,1190.92×
Washington, District of Columbia138,7820.93×
Idaho129,9720.52×
New Hampshire120,8010.62×
Rhode Island107,3160.68×
Delaware87,7480.64×
Maine83,9360.47×
Hawaii72,4260.34×
Montana71,4230.52×
Alaska70,2270.66×
North Dakota63,7380.63×
South Dakota60,4260.53×
Wyoming56,9280.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Personal care audience
BrandAffinityCategory
Sephora3.38×Shopping
Natural skin care4.36×Beauty & Wellness
Beauty1.75×Beauty & Wellness
Fashion Nova3.17×Shopping
Hair Extensions3.51×Beauty & Wellness
ULTA Beauty2.96×Beauty & Wellness
Anti-aging cream3.8×Beauty & Wellness
Macy's2.15×Shopping
Boutiques1.99×Fashion & Accessoires
Beauty salons1.91×Beauty & Wellness
Eyelash extensions3.56×Beauty & Wellness
Skin care2.22×Beauty & Wellness
Kohl's1.87×Shopping
Nail salon3.6×Beauty & Wellness
Manicure3.25×Beauty & Wellness
Marshalls2.13×Fashion & Accessoires
Pedicure3.52×Beauty & Wellness
Nail polish3.5×Beauty & Wellness
Spotify1.56×Internet & Social Media
Self-love2.47×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Personal care audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.36
Family OrientationCONSERVATISM1.35
Design AffinityPREMIUM1.34
MindfulnessBALANCE1.33
Price SensitivityPREMIUM1.33
SustainabilityBALANCE1.3

Worldwide distribution

Worldwide audience distribution share by country for Personal care
CountryShare
United States14.9%
Brazil6.8%
Italy5.5%

See Personal care audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Personal care have in United States?

Personal care has an estimated audience of 49,420,251 people in United States, concentrated in Texas and California.

What is the gender split and age of Personal care fans?

65.0% of Personal care fans are female, 35.0% are male, with an average age of 41.0 years.

Which brands do Personal care fans like most?

Personal care fans show strongest brand affinity for Sephora (3.38×), Natural skin care (4.36×), and Beauty (1.75×) over the country average.

Where do Personal care fans live in United States?

Personal care fans in United States are most concentrated in Texas (reach 5,316,947), California (reach 4,859,034), and Maryland (reach 3,377,147). These three regions account for the largest share of the active audience.

What other brands do Personal care fans also like?

Beyond Personal care itself, the audience over-indexes on Natural skin care (4.36×), Beauty (1.75×), Fashion Nova (3.17×), and Hair Extensions (3.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Personal care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.