Anti-aging cream Audience in United States
Anti-aging cream has an estimated audience of 20,419,605 people in United States. 80.9% are female, 19.1% are male, average age 43.0. Top brand affinities: Natural skin care, Facial care, Skin care, Beauty tips, Self-love.
Top brand affinities include Natural skin care, Facial care, Skin care, with strongest over-indexing on Natural skin care (8.49× the country average). Demographically, the Anti-aging cream audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
Category: Beauty & Wellness · Type: Topic · Subtype: Skin
Demographics of Anti-aging cream fans
| Metric | Value |
|---|---|
| Female | 80.9% |
| Male | 19.1% |
| Average age | 43.0 |
| Estimated audience size | 20,419,605 |
Audience persona
The typical Anti-aging cream fan in United States is more female, around 43.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Natural skin care.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Natural skin care | 8.49× | Beauty & Wellness |
| Facial care | 8× | Beauty & Wellness |
| Skin care | 3.49× | Beauty & Wellness |
| Beauty tips | 8.57× | Beauty & Wellness |
| Self-love | 3.93× | Health |
| Beauty | 1.75× | Beauty & Wellness |
| Sol de Janeiro | 8.49× | Beauty & Wellness |
| ULTA Beauty | 3.32× | Beauty & Wellness |
| Dermalogica | 12.36× | Beauty & Wellness |
| Hair Extensions | 3.67× | Beauty & Wellness |
| Face powder | 6.67× | Beauty & Wellness |
| Eyelash extensions | 3.86× | Beauty & Wellness |
| Lip gloss | 5.27× | Beauty & Wellness |
| Sephora | 2.31× | Shopping |
| Health And Beauty | 3.37× | Beauty & Wellness |
| Old Navy | 1.97× | Fashion & Accessoires |
| Moisturizer | 3.02× | Home & Garden |
| Fashion Nova | 2.64× | Shopping |
| Foundation (cosmetics) | 4.55× | Beauty & Wellness |
| Eyelash | 3.03× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.1 |
| Risk Appetite | THRILL | 1.66 |
| LGBTQ+ Identity | OPEN | 1.62 |
| Mindfulness | BALANCE | 1.52 |
| Indulgence | JOY | 1.47 |
| Design Affinity | PREMIUM | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.3% |
| Japan | 9.5% |
| China | 6.6% |
See Anti-aging cream audiences in other countries
More Skin audiences in United States
- Skin (69,035,858)
- Skin care (50,341,251)
- Ageing (29,005,514)
- Natural skin care (24,257,887)
- Dermatology (14,675,283)
How to read this data
Audience size is the estimated number of people in United States who actively search for Anti-aging cream. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.