Rascasse Audience Intelligence

Lip gloss Audience in United States

A data profile of the people who buy, follow and care about Lip gloss in United States — modelled from more than twelve digital signal sources. Lip gloss has an estimated audience of 10,519,066 people in United States.

#17among Cosmetics in United States#2196among Topic in United States#88in Beauty & Wellness

The average Lip gloss fan in United States is 33.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Natural skin care, Hair Extensions, Eyelash extensions, with strongest over-indexing on Natural skin care (6.65× the country average).

Demographically, the Lip gloss audience skews more female with an average age of 33.2, and over-indexes on personality traits such as Extroversion, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lip gloss fan in United States is more female, around 33.2 years old, with strong Extroversion tendencies and a notable affinity for Natural skin care.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lip gloss profile in United States.

Audience size
10.5M
in United States
Gender
85.3%♀
14.7% male
Age
33.2
average years
Country rank
#3408
Topic in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lip gloss fans

85.3% are female, 14.7% are male, average age 33.2.

Fig. 02

Gender split

85.3%
Female
14.7%
Male
Demographic split for Lip gloss audience in United States
MetricValue
Female85.3%
Male14.7%
Average age33.2
Estimated audience size10,519,066
Fig. 03

Age distribution

Ø 33.2
average years
Age distribution of the Lip gloss audience in United States
Age bracketShare%
16-1936%
20-2922%
30-3916%
40-4915%
50+11%
Fig. 04

Worldwide distribution

12.1%

of the worldwide Lip gloss audience comes from United States.

Worldwide audience distribution share by country for Lip gloss
CountryShare
Japan20.1%
United States12.1%
Brazil6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lip gloss audience in United States is strongest.

Fig. 05

Top regions by affinity

Lip gloss fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~500K1.43×
02Mississippi~100K1.41×
03Maryland~300K1.39×
04New Jersey~400K1.31×
05Alabama~200K1.31×
06Louisiana~200K1.30×
07Texas~1M1.24×
08New York~700K1.23×
09North Carolina~400K1.20×
10Virginia~300K1.19×
11Pennsylvania~400K1.18×
12South Carolina~200K1.14×
13California~1.5M1.13×
14Delaware~30K1.13×
15Illinois~400K1.09×
16Arkansas~90K1.09×
17Ohio~400K1.08×
18Connecticut~100K1.08×
19Florida~800K1.07×
20Indiana~200K1.07×
21Minnesota~200K1.07×
22Kentucky~100K1.04×
23Michigan~300K1.03×
24Massachusetts~200K1.03×
25Nebraska~50K1.03×
26Missouri~200K1.02×
27Utah~100K1.02×
28Nevada~100K1.00×
29Tennessee~200K0.99×
30Oklahoma~100K0.99×
31Washington, District of Columbia~30K0.99×
32Arizona~200K0.97×
33Kansas~80K0.95×
34North Dakota~20K0.94×
35Rhode Island~30K0.93×
36Washington~200K0.92×
37West Virginia~50K0.92×
38Iowa~80K0.91×
39Wisconsin~100K0.85×
40South Dakota~20K0.84×
41New Mexico~40K0.83×
42Idaho~40K0.82×
43Oregon~90K0.77×
44Maine~30K0.76×
45Hawaii~30K0.75×
46Alaska~20K0.75×
47Colorado~100K0.72×
48New Hampshire~30K0.71×
49Vermont~10K0.70×
50Montana~20K0.68×
Fig. 06

Affinity by region

Affinity by region — Lip gloss, United States
0.68×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lip gloss audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lip gloss audience
#·InterestCategoryAffinity×
01Facial careBeauty & Wellness7.75×
02Hello KittyKids & Family6.96×
03Natural skin careBeauty & Wellness6.65×
04Eyelash extensionsBeauty & Wellness6.52×
05Rhianna (singer)Music & Radio6.47×
06Hair ExtensionsBeauty & Wellness5.95×
07Eye shadowBeauty & Wellness5.86×
08Eye linerBeauty & Wellness5.83×
09Anti-aging creamBeauty & Wellness5.47×
10Nail polishBeauty & Wellness5.07×
11EyelashBeauty & Wellness4.88×
12Curly HairBeauty & Wellness4.83×
13BraidHome & Garden4.40×
14Fashion NovaShopping3.75×
15Self-loveHealth3.68×
16SephoraShopping3.65×
17ULTA BeautyBeauty & Wellness3.65×
18WigBeauty & Wellness3.48×
19Skin careBeauty & Wellness3.03×
20BeautyBeauty & Wellness1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lip gloss audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lip gloss audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.61×
MindfulnessBALANCE1.43×
CreativityOPEN1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lip gloss audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.31×
Need for SecurityCONSERVATISM0.52×
Career OrientationPOWER0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lip gloss have in United States?

Lip gloss has an estimated audience of 10,519,066 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lip gloss fans?

85.3% of Lip gloss fans are female, 14.7% are male, with an average age of 33.2 years.

03

Which brands do Lip gloss fans like most?

Lip gloss fans show strongest brand affinity for Natural skin care (6.65×), Hair Extensions (5.95×), and Eyelash extensions (6.52×) over the country average.

04

Where do Lip gloss fans live in United States?

Lip gloss fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Lip gloss fans also like?

Beyond Lip gloss itself, the audience over-indexes on Hair Extensions (5.95×), Eyelash extensions (6.52×), Sephora (3.65×), and Facial care (7.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in United States

See Lip gloss audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lip gloss. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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