Lip gloss Audience in United States

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Lip gloss has an estimated audience of 10,519,066 people in United States. 85.3% are female, 14.7% are male, average age 33.2. Top regions: California, Texas, Florida. Top brand affinities: Natural skin care, Hair Extensions, Eyelash extensions, Sephora, Facial care.

The average Lip gloss fan in United States is 33.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Natural skin care, Hair Extensions, Eyelash extensions, with strongest over-indexing on Natural skin care (6.65× the country average). Demographically, the Lip gloss audience skews more female with an average age of 33.2, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

Demographics of Lip gloss fans

Demographic split for Lip gloss audience in United States
MetricValue
Female85.3%
Male14.7%
Average age33.2
Estimated audience size10,519,066

Audience persona

The typical Lip gloss fan in United States is more female, around 33.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Natural skin care.

Top regions in United States

Top regions ranked by reach for Lip gloss in United States
RegionReachAffinity
California1,399,4351.21×
Texas1,153,9971.28×
Florida821,1771.15×
New York758,6111.29×
Georgia468,4511.45×
Pennsylvania433,1321.22×
Illinois393,6541.12×
North Carolina390,6081.23×
New Jersey367,2231.37×
Ohio353,6571.09×
Virginia320,8031.25×
Michigan288,6911.05×
Maryland252,6271.4×
Tennessee218,1141.03×
Arizona216,6771.01×
Massachusetts214,4461.03×
Indiana210,9941.1×
Washington205,5570.97×
Alabama193,7251.32×
South Carolina183,2371.16×
Louisiana173,6171.28×
Missouri172,9031.02×
Minnesota165,8261.1×
Wisconsin128,6940.81×
Kentucky128,0030.97×
Colorado125,8540.76×
Mississippi117,6611.36×
Oklahoma116,7971×
Connecticut114,8821.09×
Nevada104,1651.02×
Oregon93,6950.78×
Utah90,8630.96×
Arkansas89,7391.04×
Kansas79,3160.96×
Iowa77,8360.9×
Nebraska53,1931.01×
West Virginia45,4670.93×
New Mexico44,1240.84×
Idaho39,6010.75×
Washington, District of Columbia31,5251×
Hawaii31,3580.69×
Rhode Island30,3380.91×
Delaware30,1871.04×
New Hampshire26,9910.65×
Maine25,2250.67×
North Dakota18,4020.85×
South Dakota17,5680.72×
Montana15,9110.55×
Alaska13,7150.61×
Vermont8,8950.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lip gloss audience
BrandAffinityCategory
Natural skin care6.65×Beauty & Wellness
Hair Extensions5.95×Beauty & Wellness
Eyelash extensions6.52×Beauty & Wellness
Sephora3.65×Shopping
Facial care7.75×Beauty & Wellness
Curly Hair4.83×Beauty & Wellness
Eyelash4.88×Beauty & Wellness
Anti-aging cream5.47×Beauty & Wellness
Braid4.4×Home & Garden
Self-love3.68×Health
Fashion Nova3.75×Shopping
Nail polish5.07×Beauty & Wellness
Eye liner5.83×Beauty & Wellness
ULTA Beauty3.65×Beauty & Wellness
Rhianna (singer)6.47×Music & Radio
Hello Kitty6.96×Kids & Family
Eye shadow5.86×Beauty & Wellness
Skin care3.03×Beauty & Wellness
Beauty1.75×Beauty & Wellness
Wig3.48×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lip gloss audience
TraitClusterScore
Luxury OrientationPREMIUM2.48
Early Adopter MentalityPOWER1.34
Pet OwnershipJOY1.3
SustainabilityBALANCE1.28
Price SensitivityPREMIUM1.28
Design AffinityPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Lip gloss
CountryShare
Japan20.1%
United States12.1%
Brazil6.4%

See Lip gloss audiences in other countries

More Cosmetics audiences in United States

Frequently asked questions

How many fans does Lip gloss have in United States?

Lip gloss has an estimated audience of 10,519,066 people in United States, concentrated in California and Texas.

What is the gender split and age of Lip gloss fans?

85.3% of Lip gloss fans are female, 14.7% are male, with an average age of 33.2 years.

Which brands do Lip gloss fans like most?

Lip gloss fans show strongest brand affinity for Natural skin care (6.65×), Hair Extensions (5.95×), and Eyelash extensions (6.52×) over the country average.

Where do Lip gloss fans live in United States?

Lip gloss fans in United States are most concentrated in California (reach 1,399,435), Texas (reach 1,153,997), and Florida (reach 821,177). These three regions account for the largest share of the active audience.

What other brands do Lip gloss fans also like?

Beyond Lip gloss itself, the audience over-indexes on Hair Extensions (5.95×), Eyelash extensions (6.52×), Sephora (3.65×), and Facial care (7.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lip gloss. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.