A data profile of the people who buy, follow and care about Lip gloss in Brazil — modelled from more than twelve digital signal sources. Lip gloss has an estimated audience of 5,525,112 people in Brazil.
The average Lip gloss fan in Brazil is 38.0 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Foundation (cosmetics), Lip, Face powder, with strongest over-indexing on Foundation (cosmetics) (19.11× the country average).
Demographically, the Lip gloss audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Extroversion, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Lip gloss fan in Brazil is more female, around 38.0 years old, with strong Extroversion tendencies and a notable affinity for Foundation (cosmetics).
The key figures that characterise the Lip gloss profile in Brazil.
83.2% are female, 16.8% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 83.2% |
| Male | 16.8% |
| Average age | 38.0 |
| Estimated audience size | 5,525,112 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 24% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 16% |
of the worldwide Lip gloss audience comes from Brazil.
| Country | Share |
|---|---|
| Japan | 20.1% |
| United States | 12.1% |
| Brazil | 6.4% |
Where the Lip gloss audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Pará | ~200K | 1.28× | |
| 02 | Maranhão | ~200K | 1.26× | |
| 03 | Ceará | ~300K | 1.18× | |
| 04 | Paraíba | ~100K | 1.12× | |
| 05 | Bahia | ~400K | 1.11× | |
| 06 | Pernambuco | ~300K | 1.11× | |
| 07 | Piauí | ~80K | 1.10× | |
| 08 | Amazonas | ~100K | 1.08× | |
| 09 | Alagoas | ~90K | 1.08× | |
| 10 | Rio Grande do Norte | ~100K | 1.06× | |
| 11 | Rondônia | ~50K | 1.03× | |
| 12 | Amapá | ~20K | 1.02× | |
| 13 | Tocantins | ~40K | 1.00× | |
| 14 | Rio de Janeiro | ~500K | 0.99× | |
| 15 | Roraima | ~20K | 0.99× | |
| 16 | Mato Grosso do Sul | ~80K | 0.97× | |
| 17 | Acre | ~20K | 0.97× | |
| 18 | Sergipe | ~60K | 0.96× | |
| 19 | Espírito Santo | ~100K | 0.94× | |
| 20 | Minas Gerais | ~500K | 0.89× | |
| 21 | Mato Grosso | ~90K | 0.89× | |
| 22 | Rio Grande do Sul | ~300K | 0.86× | |
| 23 | Goiás | ~200K | 0.86× | |
| 24 | Santa Catarina | ~200K | 0.84× | |
| 25 | Paraná | ~300K | 0.81× | |
| 26 | São Paulo | ~1M | 0.80× | |
| 27 | Federal District | ~70K | 0.75× |
The strongest cross-interests of the Lip gloss audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Loir-et-Cher | Travel & Leisure | 25.82× | ||
| 02 | CC cream | Beauty & Wellness | 24.02× | ||
| 03 | BB cream | Beauty & Wellness | 23.45× | ||
| 04 | Lip balm | Beauty & Wellness | 22.84× | ||
| 05 | Face powder | Beauty & Wellness | 22.18× | ||
| 06 | Lip liner | Beauty & Wellness | 20.84× | ||
| 07 | Foundation (cosmetics) | Beauty & Wellness | 19.11× | ||
| 08 | Eyelash extensions | Beauty & Wellness | 16.66× | ||
| 09 | Lip | Beauty & Wellness | 15.32× | ||
| 10 | Eye liner | Beauty & Wellness | 12.59× | ||
| 11 | Exfoliation (cosmetology) | Beauty & Wellness | 9.21× | ||
| 12 | Eye shadow | Beauty & Wellness | 9.05× | ||
| 13 | Sunscreen | Beauty & Wellness | 8.29× | ||
| 14 | Mascara | Beauty & Wellness | 8.01× | ||
| 15 | Makeup brush | Beauty & Wellness | 7.83× | ||
| 16 | Permanent makeup | Beauty & Wellness | 7.78× | ||
| 17 | Lipstick | Beauty & Wellness | 7.53× | ||
| 18 | Moisturizer | Home & Garden | 7.14× | ||
| 19 | Artificial nails | Beauty & Wellness | 6.93× | ||
| 20 | Eyebrow | Beauty & Wellness | 5.09× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 3.48× | |
| Price Sensitivity | PREMIUM | 2.40× | |
| Creativity | OPEN | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.46× | |
| Need for Security | CONSERVATISM | 0.52× | |
| Risk Appetite | THRILL | 0.54× |
Lip gloss has an estimated audience of 5,525,112 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
83.2% of Lip gloss fans are female, 16.8% are male, with an average age of 38.0 years.
Lip gloss fans show strongest brand affinity for Foundation (cosmetics) (19.11×), Lip (15.32×), and Face powder (22.18×) over the country average.
Lip gloss fans in Brazil are most concentrated in São Paulo (reach ~1M), Rio de Janeiro (reach ~500K), and Minas Gerais (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Lip gloss itself, the audience over-indexes on Lip (15.32×), Face powder (22.18×), Eyelash extensions (16.66×), and BB cream (23.45×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Lip gloss. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.