A data profile of the people who buy, follow and care about Eye liner in Brazil — modelled from more than twelve digital signal sources. Eye liner has an estimated audience of 5,902,810 people in Brazil.
The average Eye liner fan in Brazil is 38.3 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Foundation (cosmetics), Face powder, Eyelash extensions, with strongest over-indexing on Foundation (cosmetics) (17.42× the country average).
Demographically, the Eye liner audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Extroversion, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Eye liner fan in Brazil is more female, around 38.3 years old, with strong Extroversion tendencies and a notable affinity for Foundation (cosmetics).
The key figures that characterise the Eye liner profile in Brazil.
86.8% are female, 13.2% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 86.8% |
| Male | 13.2% |
| Average age | 38.3 |
| Estimated audience size | 5,902,810 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 24% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 17% |
of the worldwide Eye liner audience comes from Brazil.
| Country | Share |
|---|---|
| Japan | 15.7% |
| United States | 12.5% |
| China | 12.2% |
Where the Eye liner audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Federal District | ~100K | 1.12× | |
| 02 | Roraima | ~20K | 1.12× | |
| 03 | Amapá | ~20K | 1.11× | |
| 04 | Acre | ~20K | 1.08× | |
| 05 | São Paulo | ~1.5M | 1.06× | |
| 06 | Rio Grande do Sul | ~400K | 1.06× | |
| 07 | Santa Catarina | ~300K | 1.01× | |
| 08 | Rio Grande do Norte | ~100K | 1.01× | |
| 09 | Rio de Janeiro | ~600K | 1.00× | |
| 10 | Amazonas | ~100K | 1.00× | |
| 11 | Rondônia | ~50K | 0.99× | |
| 12 | Tocantins | ~40K | 0.99× | |
| 13 | Paraíba | ~100K | 0.98× | |
| 14 | Sergipe | ~60K | 0.98× | |
| 15 | Paraná | ~400K | 0.97× | |
| 16 | Espírito Santo | ~100K | 0.97× | |
| 17 | Piauí | ~80K | 0.97× | |
| 18 | Mato Grosso do Sul | ~80K | 0.96× | |
| 19 | Pernambuco | ~300K | 0.95× | |
| 20 | Ceará | ~200K | 0.95× | |
| 21 | Alagoas | ~80K | 0.95× | |
| 22 | Pará | ~200K | 0.93× | |
| 23 | Maranhão | ~100K | 0.92× | |
| 24 | Mato Grosso | ~100K | 0.92× | |
| 25 | Goiás | ~200K | 0.88× | |
| 26 | Bahia | ~300K | 0.87× | |
| 27 | Minas Gerais | ~500K | 0.85× |
The strongest cross-interests of the Eye liner audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Face powder | Beauty & Wellness | 17.92× | ||
| 02 | CC cream | Beauty & Wellness | 17.76× | ||
| 03 | BB cream | Beauty & Wellness | 17.71× | ||
| 04 | Foundation (cosmetics) | Beauty & Wellness | 17.42× | ||
| 05 | Eyelash extensions | Beauty & Wellness | 14.14× | ||
| 06 | Lip balm | Beauty & Wellness | 13.20× | ||
| 07 | Long Lashes | Beauty & Wellness | 11.47× | ||
| 08 | Lip gloss | Beauty & Wellness | 11.18× | ||
| 09 | Microblade technology | Business & Career | 11.04× | ||
| 10 | Exfoliation (cosmetology) | Beauty & Wellness | 9.55× | ||
| 11 | Lip | Beauty & Wellness | 8.94× | ||
| 12 | Microblading | Beauty & Wellness | 8.53× | ||
| 13 | Sunscreen | Beauty & Wellness | 8.32× | ||
| 14 | Permanent makeup | Beauty & Wellness | 8.06× | ||
| 15 | Health And Beauty | Beauty & Wellness | 8.06× | ||
| 16 | Eye shadow | Beauty & Wellness | 7.95× | ||
| 17 | Moisturizer | Home & Garden | 7.85× | ||
| 18 | Artificial nails | Beauty & Wellness | 7.34× | ||
| 19 | Lipstick | Beauty & Wellness | 6.43× | ||
| 20 | Eyebrow | Beauty & Wellness | 5.42× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 2.76× | |
| Price Sensitivity | PREMIUM | 1.95× | |
| Creativity | OPEN | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.42× | |
| Need for Security | CONSERVATISM | 0.48× | |
| Risk Appetite | THRILL | 0.56× |
Eye liner has an estimated audience of 5,902,810 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
86.8% of Eye liner fans are female, 13.2% are male, with an average age of 38.3 years.
Eye liner fans show strongest brand affinity for Foundation (cosmetics) (17.42×), Face powder (17.92×), and Eyelash extensions (14.14×) over the country average.
Eye liner fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Rio de Janeiro (reach ~600K), and Minas Gerais (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Eye liner itself, the audience over-indexes on Face powder (17.92×), Eyelash extensions (14.14×), Lip gloss (11.18×), and BB cream (17.71×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Eye liner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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